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유기준 남서울대학교 2007 남서울대학교 논문집 Vol.13 No.4
AbstractI tried to survey how some large eating-out firms demand and buy food raw materials.After this investigation I suggested some conditions for the vertical transaction relationship transformation between eating-out firms and rural districts.Nowadays the vertical transaction relationship between them has been enforced instead of the conventional transaction through the whole salers'market system.The demands of large-scaled food service enterprises are very sticky in prices, qualities and quantities. Because it is very difficult for the peasants' organizations to satisfy some eating-out firms' demand conditions, there are some coordinators in versatile types for mediating the differences.But the relationship between them is not settled yet. This is an important problem.This article is written to supply a method for it. Key words : Vertical marketing system, Eating-out industry