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- 저자 : 오현환 ( Hyun Hwan Oh ) (검색결과 7 건)
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오현환(Oh Hyun-Hwan),변경원(Byeon Kyung-Won) 한국스포츠산업경영학회 2007 한국스포츠산업경영학회지 Vol.12 No.3
이 연구의 목적은 스키학교 내부마케팅과 고객지향성, 근무의도와의 이론적 관계를 규명하는 것이다. 이를 위해 스키학교의 내부마케팅을 독립변수로, 직무만족과 조직몰입을 매개변수로 선정하고 고객지향성과 근무의도를 종속변수로 각각 구성 하였다. 조사대상과 방법은 강원도에 소재한 3곳의 스키리조트 스키학교 강사를 대상으로 편의표본추출법을 통해서 384부를 표집 하여, 연구에 적절하지 못한 자료 35부를 제외하고 349부를 최종자료로 사용하였다. 자료처리는 조사대상자의 일반적 특성을 알아보기 위해 SPSSWIN Ver. 12.0을 이용하여 빈도분석을 실시하였으며, 연구가설을 검증하기 위해 AMOS 5.0을 이용하여 구조방정식 모형분석을 실시하였다. 이렇게 하여 얻은 연구결과는 다음과 같다. 첫째, 내부마케팅의 3가지 하위요인은 직무만족에 유의한 영향을 미쳤다. 둘째, 직무만족은 조직몰입에 유의한 영향을 미쳤다. 셋째, 조직몰입은 고객지향성에 유의한 영향을 미쳤다. 넷째, 조직몰입은 근무의도에 유의한 영향을 미쳤다. The purpose of this study is to examine the theoretical relationship between internal marketing of ski school and customer orientation, work intention. Independent variable was the internal marketing of ski school, Mediating variables were job satisfaction, organization commitment. Finally, dependent variable was customer orientation and work intention. As the method and the subjects, 349 questionnaires from ski school instructor in 3 ski resort located Kang-won were used without 35 questionnaires which was not pertinent for this study after being collected 384 questionnaires through the convenience sampling method In order to treat data, after SPSSWIN Ver. 12.0 was utilized using frequency analysis for inquiring closely into general characteristic of subjects, AMOS 5.0 was utilized using structural equation model analysis for examination of research hypotheses. The results were as follows; First, three variables out of internal marketing had a significant influence on job satisfaction. Second, job satisfaction had a significant influence on organization commitment. Third, organization commitment had a significant influence on customer orientation. Fourth, organization commitment had a significant influence on work intention
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이규동 ( Kyu Dong Lee ),오현환 ( Hyun Hwan Oh ) 건국대학교 교육연구소 1993 교사와 교육(구 교육논집) Vol.17 No.-
The purpose of this study was to observe and analyze the recreational activities of the college students in terms of finding some possible ways to lead them into a sound, positive living mode. For this purpose, a total of 300 college students - 150 male and 150 female evenly - were given the questionnaire on which how to spend their leisure time was asked. The result is as follows : 1) According to the feedback, most collegian have the leisure times from 3 to 5 hours a day. 2) In a time -free from school classes, the 10% of them is engaged in some physical activities, which consists of the 3% for soccer, the 1.7% for pingpong and tennis, the 1.3% for basketball, and the 1% for baseball. 3) The 14.3 precent of the total numbers spends their leisure times after all the classes are over in some physical activities. The 3.7% of the given percentage are playing tennis, the 2.7% playing soccer, the 2.3% going to health club, and the 2% pingpong. 4) A 17% of the percentage consists of those who are devoted to some physical activities for the recreation of the holidays and the weekends. Of the 17%, a 3.7% climbs mountain, a 3.3% is engaged in playing tennis, 2% in pingpong and health club, 1.7% in rope-skipping, and 1.7% in swimming. 5) Their attitudes toward the sport game in the leisure time were very serious to a degree of fighting to the last. 6) Most students tend to avoid having their physical activities early in the morning: therefore, it is necessary to encourage them to do physical activities in the morning. 7) Most of those who don`t make use of their leisure time for doing something physical tend to spend their time in their home watching some sport game on T. V. rather than directly going to a playing ground to see it because a number of broadcasting T. V. stations hookup a number of sport games.
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이규동,오현환 建國大學校 敎育硏究所 1993 論文集 Vol.17 No.-
The purpose of this study was to observe and analyze the recreational activities of the college students in terms of finding some possible ways to lead them into a sound, positive living mode. For this purpose, a total of 300 college students - 150 male and 150 female evenly- were given the questionnaire on which how to spend their leisure time was asked. The result is as follows : 1) According to the feedback, most collegian have the leisure times from 3 to 5 hours a day. 2) In a time-free from school classes, the 10% of them is engaged in some physical activities, which consists of the 3% for soccer, the 1.7% for pingpong and tennis, the 1.3% for basketball, and the 1% baseball. 3) The 14.3 precent of the total numbers spends their leisure times after all the classes are over in some physical activities. The 3.7% of the given percentage are playing tennis, the 2.7% playing soccer, the 2.3% going to health club, and the 2% pingpong. 4) A 17% of the percentage consists of those who are devoted to some physical activities for the recreation of the holidays and the weekends. Of the 17%, a 3.7% climbs mountain, a 3.3% is engaged in playing tennis, 2% in pingpong and health club, 1.7% in rope-skipping, and 1.7% in swimming. 5) Their attitudes toward the sport game in the leisure time were very serious to a degree of fighting to the last. 6) Most students tend to avoid having their physical activities early in the morning : therefore, it is necessary to encourage them to do physical activities in the morning. 7) Most of those who don't make use of their leisure time for doing something physical tend to spend their time in their home watching some sport game on T. V. rather than directly going to playing ground to see it because a number of broadcasting T. V. stations hookup a number of sport games.
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