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세계자연유산에 대한 지역주민의 관광영향인식 변화 연구 : 지역과 시간의 상호작용 효과를 중심으로
오상운,노경국 동북아관광학회 2011 동북아관광연구 Vol.7 No.3
본 연구에서는 유산관광에 대한 이론적 측면보다 지역주민의 관점에서 세계자연유산 지역의 관광을 바라보고 유산관광에 대한 지역주민의 긍정적 ? 부정적 영향 인식에 대한 실태분석을 실시하고자 한다. 이를 통해 관광영향 인식의 시간에 따른 변화를 파악하고 발전단계에 따른 변화된 관광정책의 필요성 및 방안 모색을 실시하고자 한다. ‘제주화산섬과 용암동굴계’가 세계자연유산에 등재된 2007년과 4년이 흐른 2011년에 설문조사를 실시하여 관광 목적지로서 발전단계에 따른 지역주민의 영향 인식을 파악함으로써 시기에 따른 차별화된 정책을 제시하고자 하였다. 또한 유산지역 주민과 그 외 지역 주민을 구분하여 살펴봄으로써 지역별 차이와 연도별 차이를 동시에 확인하였다. 2007년에 비해 2011년에는 유산지역과 그 외 지역에서 모두 긍정적 인식은 낮아지고 부정적 인식은 높아진 것을 확인할 수 있었다. 특히 유산지역에 거주하고 있는 지역주민이 상대적으로 더 높은 부정적 인식을 나타내고 있어서 세계자연유산 지정에 따른 지역주민의 인식이 시간에 따라 부정적으로 변화되고 있음을 확인할 수 있었다. 이를 통해 기존의 개발 중심의 관광개발과 달리 최소한의 개발을 유도하고 있는 세계 자연유산 지구의 관광활성화 방안을 새롭게 정립할 필요성을 확인할 수 있었다.
중국인 직접투자 및 복합리조트 개발에 대한 지역주민의 태도에 관한 연구
오상운(Sang Un Oh),조문수(Moon Soo Cho) 제주대학교 관광과경영경제연구소 2016 産經論集 Vol.37 No.1
As the development of an integrated resort requires a great amount of capital, many of such resort complexes are established based on foreign direct investments. Since an integrated resort that includes a casino is being constructed in Jeju as well, I decided to find out local residents attitudes toward such a development. 349 local residents were surveyed, and such statistic packages as SPSS and AMOS were used to make an analysis. A positive economic/ social/environmental awareness of an integrated resort brings out an affirmative attitude toward the development of an integrated resort, while a negative economic/social/environmental awareness bears a pessimistic attitude toward that kind of development. Looking at the difference between the effect awareness and the attitude based on the awareness of a casino, I could find that there was a gap in the part of social effect awareness. However, as to Chinese direct investments, different attitudes were responded in all economic/social/cultural effect awareness, meaning that Chinese direct investment is considered as a key factor in deciding their attitudes toward the development of an integrated resort.
관광종사원 직무스트레스와 SCL-90 영향관계에 관한 연구
오상운(Sang Un Oh),조문수(Moon Soo Cho),박시사(Si Sa Park) 한국관광연구학회 2006 관광연구저널 Vol.20 No.2
This study was conducted to verify effectiveness of the development of the job stress of tourism personnel. Research shows that job stress affect physical, mental health of tourism personnel, but quantifying its seriousness of the stress is difficult. For this reason, 9 levels of symptoms comprising of somatization(SOM), obsessive-compulsive(O-C), interpersonal sensitivity(I-S), depression(DEP), anxiety (ANX), hostility(HOS), phobic anxiety(PHOB), paranoid ideation(PAR), psychotic(PSY) was quantified and developed in job stress index for tourism personnel and the research was conducted based on these data. To validate the effectiveness of the job stress index, correlation between SCL-90 values and the index was verified, Since defining job stress and the measuring method for that in the tourism industry is controversial, this will be a valuable first step to solve this problem. Through this study, how tourism personnel`s stress affect on their physical, mental health can be identified. This will provide basic information data for internal marketing for tourism personnel.
지역주민의 지역축제 평가에 관한 연구:지역사회 애착도, 지역축제 영향인식 차이를 중심으로
고승익,오상운,조문수,고경실 한국관광학회 2007 관광학연구 Vol.31 No.4
Global efforts are being made to commercialize traditional regional festivals and new planned events. Also, academic efforts are fueling this trend to analyze economic potentials and success factors of regional festivals and planned events as a commodity. However, most festival-related studies had been limited tourists and visitors. This study is designed to analyze effect recognition, satisfaction of local residents, which is a provider and a operator in regional festivals, through the concept of attachment on regional community. The results of this research are summarized as follows: Attachment on regional community is divided into social acquaintance, dependence and effect recognition on regional festivals were categorized as promotion, local economic, personal economic and social effect. Cluster analysis was conducted and showed that attachment on regional community was categorized two clusters, while effect recognition on regional festivals was categorized three clusters. Empirical analysis was done based on these data and could identify differences and effects among parents' native place, recognition on festival effect, attachment on regional community, satisfaction/intention of recommendation and revisit. 핵심용어(Key words):애착도(attachment), 지역축제평가(regional festival evaluation), 영향인식(effect recognition)