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소속감과 정서적 고갈 그리고 지각된 정의가 이직의도와 조직에 대한 부정적 구전에 미치는 영향 -파업 후 복귀한 A항공사 운항승무원을 대상으로-
김윤석 ( Y. S. Kim ),박상범 ( S. B. Park ),김기웅 ( K. W Kim ),오병철 ( B. C. Oh ),( M. A Hossan ) 한국항공운항학회 2008 한국항공운항학회지 Vol.16 No.3
Recently industries have started to recognize the importance of word-of-mouth marketing and human resource management especially for airline industries who suffer from pilot shortage. Pilots are very important component of airline company and require a lot of money and time to assession, training and maintaining certified license validity. This study is to test the effect of airline pilot`s organizational identification, emotional exhaustion and perceived justice on turnover intention and negative word-of-mouth on airline union pilots returned from the strike. This study used both literary method and empirical method. The researcher did literary study based on the previous study, designed the research model and hypothesis, did questionnaire survey to the Union member pilot from year 2005 strike for the subject of study to verify hypothesis and analysed empirically the finding using SPSS12.0 program. The major findings of this study may be summarized as follows, (1) organizational identification has a negative effect on turnover intention and negative word-of-mouth, (2) emotional exhaustion has a positive effect on turnover intention and negative word-of-mouth, (3) perceived justice has a negative effect on turnover intention and negative word-of-mouth.
공항운영기업의 브랜드 아이덴티티 구축에 관한 연구 -한국공항공사를 중심으로-
장순자 ( S. J. Chang ),김기웅 ( K. W. Kim ),박상범 ( S. B. Park ),오병철 ( B. C. Oh ) 한국항공운항학회 2007 한국항공운항학회지 Vol.15 No.4
The aviation industry is expected to grow faster and the role of it is expected to be bigger as time goes by. Airport operating company is a major part of the aviation industry. For an airport operating company to be successful, strong relationship with customers is essential. One of the methods to acquire the customer loyalty is establishing a brand. For KAC, `Skycity` should be chosen as the main brand. And along with it, harmonious modeling of CI of KAC and BI of Skycity should be devised. By doing this, KAC can gain customers` affection and loyalty.