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공항운영기업의 브랜드 아이덴티티 구축에 관한 연구 -한국공항공사를 중심으로-
장순자 ( S. J. Chang ),김기웅 ( K. W. Kim ),박상범 ( S. B. Park ),오병철 ( B. C. Oh ) 한국항공운항학회 2007 한국항공운항학회지 Vol.15 No.4
The aviation industry is expected to grow faster and the role of it is expected to be bigger as time goes by. Airport operating company is a major part of the aviation industry. For an airport operating company to be successful, strong relationship with customers is essential. One of the methods to acquire the customer loyalty is establishing a brand. For KAC, `Skycity` should be chosen as the main brand. And along with it, harmonious modeling of CI of KAC and BI of Skycity should be devised. By doing this, KAC can gain customers` affection and loyalty.