http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
국제물류기업의 서비스지향성이 경영성과에 미치는 영향에 관한 실증연구 - 복합운송주선업을 중심(中心) 으로 -
안청홍,최영로,신한원,Ahn, Chung-Hong,Choi, Young-Ro,Shin, Han-Won 한국항해항만학회 2007 한국항해항만학회지 Vol.31 No.5
This study aims to verify the structural relationship among service orientation, employees' satisfaction and business performance primarily on the International Freight Forwarders. For carrying out the study, literature survey relating to service orientation, satisfaction and performance along with empirical analysis was carried out. Results of analyses were found to be as follows: first, International Freight Forwarder's service orientation has had influence on employees' satisfaction second, employees' satisfaction in the freight forwarding companies has had influence on financial performance. 본 연구의 목적은 국제물류서비스 제공자인 복합운송주선업체와 그 수요자인 화주간의 관계에서 복합운송주선업체의 서비스지향성과 종업원만족, 경영성과간의 구조적인 관계를 검정하고자 하는 것이다. 연구목적을 효과적으로 달성하기 위하여 문헌연구와 함께 복합운송주선업체를 대상으로 한 설문조사를 통한 실증분석을 병행하였다. 연구결과 복합운송주선업체의 서비스지향성은 종업원만족에 긍정적인 영향을 미치며, 종업원만족은 기업의 재무적 성과에 영향을 미치는 것으로 분석되었다.
국제물류기업의 서비스지향성이 경영성과에 미치는 영향에 관한 실증연구
안청홍(Chung-Hong Ahn),최영로(Young-Ro Choi),신한원(Han-Won Shin) 한국항해항만학회 2007 한국항해항만학회지 Vol.31 No.05
본 연구의 목적은 국제물류서비스 제공자인 복합운송주선업체와 그 수요자인 화주간의 관계에서 복합운송선업체의 서비스지향성과 종업원만족, 경영성과간의 구조적인 관계를 검정하고자 하는 것이다. 연구목적을 효과적으로 달성하기 위하여 문헌연구와 함께 복합운송주선업체를 대상으로 한 설문조사를 통한 실증분석을 병행하였다. 연구결과 복합운송주선업체의 서비스지향성은 종업원만족에 긍정적인 영향을 미치며, 종업원만족은 기업의 재무적 성과에 영향을 미치는 것으로 분석되었다. This study aims to verify the structural relationship among service orientation, employees' satisfaction and business performance primarily on the International Freight Forwarders. For carrying out the study, literature survey relating to service orientation, satisfaction and performance along with empirical analysis was carried out. Results of analyses were found to be as follows: first, International Freight Forwarder's service orientation has had influence on employees' satisfaction second, employees' satisfaction in the freight forwarding companies has had influence on financial performance.
신한원(Han-Won Shin),안청홍(Chung-Hong Ahn),김성국(Seong-Kook Kim) 한국해양대학교 해사산업연구소 1998 海事産業硏究所論文集 Vol.7 No.-
Shipping Business is one of the most important business fields in Korea national economy with the helps of protectionism in Korean shipping. Furthermore the Marine Environments are changed. The increase of excessive tonnage, the weakening of liner conference, the protectionism in international trade, the increase of the marketing concept, are the main factors of the change of marine environments. The objective of the study is to analyze the measures that will help the Korean shipping industry strengthen international competitiveness. In doing so, the study will focus on international marketing strategy of shipping industry. Thesedays, the strategy of Globalization of the firm effects the shipping business that transports cargo for global exchange. So, ocean container shipping firms carried out total shipping service, expansion of a sphere of business through cooperation with other shipping company, enhanced shipping service quality and various global management strategy at the three major route. This study carried out a comprehensive research and futhermore, established the international marketing strategy of Korean Shipping firms considering the Globalization of these firms. Second, tradition of maritime nations considered the free competition the most important factor in international shipping market. And then, marketing mix (4P's) strategy of shipping company is strongly needed by shipping company.