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- 저자 : 안선경(Seon-Kyoung An) (검색결과 2 건)
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위기에 대처하는 정당의 이미지 회복 전략 분석: 16대 불법 대선 자금 사건에 대한 수사학적 접근
안선경 ( Seon Kyoung An ),강태완 ( Tae Wan Kang ) 한국PR학회 2004 PR연구 Vol.8 No.2
The purpose of this study is to investigate image restoration strategies of political parties in korea in response to the illegal funds raising case during the 16`th presidential election. The analytic framework of this study is Benoit`s theory of image restoration strategies. The overall characteristics of the image restoration strategies of politicians were follows: Although they had high responsibility for the illegality of the case, they used mainly strategies of simple denial or attack accuser, which were of a strategy of the low responsibility. The government party used strategies of simple denial or mortification, in contrast to the opposition party, who used strategies of simple denial or attack accuser for the image restoration of their party. The government party used consistently mortification strategy and changed strategies from mortification to good intentions or corrective action etc. conditionally, so they `managed` the crisis of the party actively. But the opposition party changed their strategies from simple denial to silence, shifting the blame and mortification with the progress of investigations of the case, so they revealed inconsistency of the party organization with party members coping with the case. As a results we can say that the strategy of the political parties in Korea for the image restoration of their party were more passively and irresponsible one for the management of the critical situation. Not escaping from, but actively managing of the crisis will be more resonable strategic alternative for the parties in Korea.
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안선경(Seon-Kyoung An),허경호(Gyeong-Ho Hur) 한국언론학회 2004 한국언론학보 Vol.48 No.2
The mam purpose of the current study was to examine relationships between communication competence and personality. Previous studies show that personality variables are one of the most relevant predictors of human behaviors including communication behaviors. We assumed that an individual's communication competence consisted of social composure, social confirmation, social experience, appropriate disclosure, articulation, and wit would be predicted and explained by the person's personality variables such as Extraversion, Neuroticism, Openness, Optimism, Internal-External Locus of Control, and Machiaveillianism. Based on the literature on communication competence and personality, a total of 6 hypotheses were proposed and tested. Except for the relationship between communication competence and Machiaveillianism, one hypothesis was supported and all the other hypotheses were partially supported suggesting the relevancy of using personality variables in predicting communicative behaviors. Especially, Extraversion and social experience domi- nated the first root of the canonical correlation analysis whereas Neuroticism and social composure dominated the second root of the analysis. Meanings of the results were further discussed and suggestions for future study were proposed.
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