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      • 노인여가의 제약 및 여가활동참여가 생활만족에 미치는 영향

        신우성 한국관광서비스학회 2010 관광서비스연구 Vol.10 No.2

        Especially, it will be very important to realize the characteristics of a purchaser since the purchaser and the consumer are different as the feature of an education tourism commodity and we assume that to understand the purchaser''s tendency will affect significantly on marketing field.

      • 호텔 e-CRM 구성요인이 고객만족과 구매행동에 미치는 영향 연구

        신우성 청운대학교 관광산업연구소 2014 관광산업연구 Vol.8 No.2

        Hotel business has started to emphasize incorporating intelligence in its features of CRM by adapting and creating e-CRM technologies that turn data into knowledge to serve a business goal. The usual goals are to provide maximum convenience and create top-quality experience for the customers, and save cost and enhance revenue. The specific task we work on in this research is to investigate factors among e-CRM elements (i.e., e-Marketing, e-Sales, e-Services, e-Community) that offers significant impact to customer engagements and purchasing. The result of hypothetical testing conducted on the survey data of 323 visitors for online hotel sites supports the fact that these four factors are the core of revisit events driven by customer care solution. The implications of the findings will help CRM researchers and practitioners in this field grasp emerging business opportunities in view of novel theoretical framework as well as the long-lasting market share that are strongly connected to subscribers behavior and experience.

      • KCI등재

        응급실로 내원한 경증 외상환자에서 냉각 스프레이를 사용한 치료의 유용성

        신우성,박득현,김양원,윤유상,차지훈,최준철 대한응급의학회 2012 대한응급의학회지 Vol.23 No.1

        Purpose: Vapocoolant spray is used as an agent to relieve localized pain due to sport injury or intravenous cannulation. The aim of this study was to determine the effectiveness of vapocoolant spray in the treatment of minor trauma in a hospital emergency department. Methods: We carried out a prospective randomized controlled trial of alert patients with minor trauma who visited our emergency department. The total of 90 participants, all over 14 years old, were divided into 3 groups: a ‘NSAIDs IM’group (n=30), ‘Vapocoolant spray’ group (n=30), and ‘NSAIDs IM with Vapocoolant spray’ group (n=30). Patients rated their pain and satisfaction of treatment using a 100-mm visual analogue scale (VAS). We assessed pain by VAS 4times: first upon arrival, and then at 15, 30 and 60 minutes after treatment. We also assessed their treatment satisfaction utilizing VAS at the point of discharge. In addition, we calculated the time between subject arrival and initial treatment. Results: Groups did not differ significantly in terms of age or sex distribution. The mean of the VAS score did not differ significantly among the groups upon their arrival (p=0.885) and were observed as follows: ‘NSAIDs IM’ group 44.80±12.70mm, ‘Vapocoolant spray’ group 45.20±10.49 mm, and ‘NSAIDs IM with Vapocoolant spray’ group 46.17±9.54 mm. At 15, 30 and 60 min after treatment, the mean reduction in VAS score significantly differed between groups (p<0.05). At 15 min after treatment the results were as follows: ‘NSAIDs IM’ group 5.27±3.26 mm, ‘Vapocoolant spray’ group 15.17±7.17 mm, and ‘NSAIDs IM with Vapocoolant spray’group 14.57±4.07 mm. At 30 min after treatment the results were:‘NSAIDs IM’ group 13.57±7.86 mm, ‘Vapocoolant spray’group 19.47±9.96 mm, and ‘NSAIDs IM with Vapocoolant spray’ group 21.20±6.52 mm. At 60 min after treatment the results were: ‘NSAIDs IM’ group 25.73±8.07 mm, ‘Vapocoolant spray’ group 20.90±9.88 mm, and ‘NSAIDs IM with Vapocoolant spray’ group 28.93±6.66 mm. Satisfaction of treatment and initial treatment time differed between groups (p<0.05). For satisfaction of treatment, the median of VAS significantly differed between the ‘NSAIDs IM’ group and the ‘NSAIDs IM with Vapocoolant spray’ group [46.50(41-52) mm vs. 57.00(51-62) mm, p<0.0167]. Initial treatment time significantly differed between the ‘NSAIDs IM’ group and the other groups [22.50(13-34) min vs. 10.00(7-20) min and 13.00(7-20) min, p<0.0167]. Conclusion: Vapocoolant spray is effective in reducing pain with minor trauma in the hospital emergency department. We can simultaneously improve the patient treatment satisfaction and reduce initial treatment time by using the vapocoolant spray.

      • KCI등재후보

        테마파크 서비스품질과 서비스가치가 방문자만족과 행동의도에 미치는 영향

        신우성 한국호텔관광학회 2008 호텔관광연구 Vol.10 No.3

        The main objective of theme park is to increase market share and company's profit by keeping existing visitors and promoting revisits through increasing visitors' satisfaction. This study aims to comprehend the influence that service quality and service value in theme park give to visitor's satisfaction, to identify influence of visitor's satisfaction on willingness of revisit and recommendation, and to give useful suggestion to theme park's effective development and management. For the above, this report reviewed the preceding studies, researched theoretical background, and verified it by setting hypothesis and measurements for problem solving Sampling was made in the convenience sampling method from visitors to major theme parks located in Seoul and Kyunggi province and survey was conducted for 1 month, from Apr. 5, 2008 to May 4, 2008, and, total 269 valid samples were verified. The results of the verification are as follows: First, hypothesis 1 that service quality of theme park have positive influence on visitor's satisfaction was accepted. Second, hypothesis 2 that service value of theme park have positive influence on visitor's satisfaction was accepted. Third, hypothesis 3 that visitor's satisfaction have positive influence on willingness to revisit was accepted. Forth, hypothesis 4 that visitor's satisfaction have positive influence on willingness to recommend was accepted. The result of this study presents that theme park should provide visitors with high quality and values of service, and visitor's satisfaction have positive influence on willingness for revisit and recommendation.

      • 관광객의 심리적 거리에 따른 해변선택행동 분석

        신우성 한국관광서비스학회 2016 관광서비스연구 Vol.13 No.2

        본 연구는 2015년 7월 1일부터 7월 31일까지 서울에 거주하는 주민들을 대상으로 심리적 거리가 해변선택성성에 미치는 영향과 재방문의사에 미치는 영향을 파악하고, 해변선택속성 이 재방문의사에 미치는 영향을 파악하여 해변을 이용하는 관광객들에 대한 관광정책의 시 사점을 제시하기 위해 연구되었다. 연구결과를 살펴보면 첫째, 심리적 거리에 따른 해변선택 속성에 미치는 영향을 분석한 결과, 심리적 거리 요인 대부분이 해변선택속성에 정(+)의 영 향관계를 주는 것으로 나타났으며 ‘부정성’은 해변선택속성에 부(-)의 영향관계를 주는 것으 로 나타났다. 둘째, 심리적 거리에 따른 재방문의사에 미치는 영향을 분석한 결과, 심리적 거 리 요인 중 ‘위험성’은 방문의사에 정(+)의 영향관계를 주는 것으로 나타났으며 ‘부정성’은 재방문의사에 부(-)의 영향관계를 주는 것으로 나타났다. 셋째, 해변선택속성에 따른 재방문의사에 미치는 영향관계를 분석한 결과, 해변선택속성 요인 중 ‘해변요소’는 재방문의사에 정(+)의 영향관계를 주는 것으로 나타났으며. ‘안정성’은 재방문의사에 부(-)의 영향관계를 주는 것으로 나타났다. The objective of this study was to analyze characteristics of choice behavior of beach visitors using the concept of psychic distance to provide implications for marketing strategy. A survey was conducted July 1-31, 2015, at major department stores located in Seoul. The results are as follows. First, the fact that groups other than the passive group showed a high average score for safety factors indicates that the public’s perception of maritime safety has improved since the sinking of the Sewol ferry. Second, the fact that the passive group showed a low average score for safety factors indicates that young participants in the group had a low level of perception with respect to safety and that safety needs to be promoted for young visitors to the beach, Third, the fact that all groups exhibited relatively high average scores for cultural factors indicates that having cultural activities on the beach, including events, festivals, and entertainment, is an important factor for visitors to the beach in addition to having traditional activities such as sea bathing.

      • KCI등재후보

        라이프스타일에 따른 초적의 스키리조트 개발방안에 관한 연구

        신우성 한국스포츠산업경영학회 2004 한국스포츠산업경영학회지 Vol.9 No.2

        A study on an optimal ski resort development programconsidering skiers' lifestyle Shin, Woo-Sung (Seojeong College)The purpose of the research was to find out choice attributes of ski resorts and to build the development program for an optimal ski resort by lifestyle through the analysis of attributes and utility of level which affect ski tourists' purchase behavior. Previous studies tend to segment markets by socio-demographic variables, which seemed not to be enough to understand the present ski tourists' purchase behavior which reveals a variety of needs. Most researchers wanted to prove casual relation of attributes as independent and level of satisfaction as dependent, which seemed not to be enough to understand ski tourists' level of importance or utility of attributes in decision-making. Therefore, the researcher adopted conjoint analysis to analyze the level of importance and utility by attribute levels in ski tourists' purchase behavior by lifestyle, and presents managerial implications in the development of an optimal skiresort. With selected choice attributes of ski resort through literature review and pre-test, the researcher surveyed 322 ski tourists who visited national ski resorts for the level of choice on simulated ski resort model.The results show that there are significant differences among choice attributes of ski resort and levels of attributes in purchasing behavior by lifestyle. And the researcher presents an optimal ski resort model with the analysis of attributes and utility value from level of attributes, which would be utilized for the development of efficient product to meet the target markets.

      • KCI등재

        상가건물 임대차분쟁조정제도 활성화 방안

        신우성 강원대학교 비교법학연구소 2023 江原法學 Vol.70 No.-

        The lease dispute conciliation system in the Commercial Building Lease Protection Act was newly established on October 16, 2018, and was implemented on April 17, 2019. The purpose of the conciliation system is to promote stability in the real estate rental market and to protect consumers by promptly and economically resolving legal disputes between the parties involved. To study the current system, this article analyzed the results of the dispute settlement by the Commercial Building Lease Dispute Conciliation Committee of the Korea Legal Aid Corporation, Korea Land and Housing Corporation, and Korea Real Estate Board. The results show that the 'dismissal' was the highest. There are two reasons: first, there is no mandatory regulation that the respondent must respond to the conciliation, and second, the conciliation system has not yet been stably established in the contemporary lease culture. For the conciliation system to become active, it is necessary to identify the systemic problems stipulated in the current law, derive desirable improvement measures, and develop it institutionally by revising related laws. The paper suggests a plan to revitalize the conciliation system. They include the introduction of simple conciliation procedures, the provision of arbitrary conciliation regulations, the introduction of the principle of precedence of conciliation, the introduction of dismissing conciliation applications and the commencement of forced conciliation, strengthening the establishment and execution of conciliation, and strengthening the powers of the conciliation committee regulations on confidentiality of conciliation records, expansion of deliberation and conciliation matters by the conciliation department, clarification of conciliation targets for corporate tenants, acknowledgment of statute of limitations upon application for conciliation, the introduction of the premium reporting system and standard rental rates, provision of regulations for delivery of conciliation documents, expansion of reeducation for enhancement of professionalism of mediators. 2002년 11월 1일 시행된 상가건물 임대차보호법에서는 상가건물임대차분쟁조정제도를 2018년 10월 16일에 신설하여 2019년 4월 17일부터 시행하였다. 상가건물 임대차에 관련된 당사자 간의 법률적 분쟁을 신속하고 경제적으로 해결함으로써 부동산 임대시장의 안정과 소비자 보호를 도모하는 것이 이 제도의 목적이라 할 수 있다. 현재 운영되고 있는 임대차분쟁조정제도의 현황을 파악하기 위하여 대한법률구조공단, 한국토지주택공사, 한국부동산원의 상가건물임대차분쟁조정위원회의 분쟁조정 실적을 분석해 보니 공통점은 처리사건 중 각하 사건의 비율이 가장 높다는 것이었다. 이는 현재의 제도상 신청인의 신청에 대해 피신청인이 반드시 조정에 응해야 하는 강제 규정이 없고, 아직 우리의 임대차 문화에 분쟁조정제도가 안정적으로 자리 잡지 못하고 있기 때문이다. 임대차분쟁조정제도가 안정적으로 정착하고 활성화되기 위해서는 현재 법에 규정된 분쟁조정제도의 제도상의 문제점을 파악하고, 바람직한 개선방안을 도출하여 관련 법의 개정 등에 의하여 제도적으로 발전시켜 나갈 필요가 있다. 이에 이러한 문제점들을 개선한 임대차분쟁조정제도의 활성화 방안으로 간이조정절차 도입, 임의조정 규정 마련, 조정전치주의 도입, 조정신청 각하 조정 및 강제 조정개시 도입, 조정성립과 집행력 강화, 조정위원회의 권한 강화, 조정기록의 비밀유지 규정, 조정부 심의․조정사항 확대, 법인 임차인 조정대상 명시, 조정신청에 따른 시효중단 효력 인정, 권리금 신고제 및 표준임대료 도입, 조정서류의 송달 규정 마련, 조정인의 전문성 강화를 위한 재교육 확대 등의 방안을 제시하였다.

      • KCI등재

        스키리조트의 포지셔닝에 관한 연구

        신우성 한국스포츠산업경영학회 2000 한국스포츠산업경영학회지 Vol.5 No.1

        본 연구의 목적은 동계의 대표적 스포츠이며 레저활동으로 그 의의가 커지고 있는 스키활동이 중심이 되는 스키리조트에 대하여 시장 경쟁관계를 파악하고, 스키리조트를 찾는 스키관광객의 스키리조트 선택속성에 대한 지각과 선호도를 분석하여, 그 차이를 통해 스키리조트의 효율적인 마케팅 전략 수립에 유용한 시사점을 제시하는 것이다. 특히 포지셔닝은 기업의 전략적 측면에서 볼 때 경쟁자를 분석하고 시장에서 경쟁적 우위를 점유하기 위한 매우 중요한 도구이므로 관광객들의 지각과 선호에 따른 스키리조트 포지셔닝 연구는 스포츠와 레저의 높은 관심과 수요에 힘입어 향후, 시장확대가 예상되는 복합리조트의 개발과 운영에 많은 시사점과 접근방법을 제공한다. 전국 13개 스키리조트 중 5곳(무주리조트, 베어스타운, 알프스리조트, 양지리조트, 용평리조트)을 선정하여 스키관광객들을 대상으로 조사하였으며, 지각 및 선호도 분석을 위해 SPSS와 MDS(Multi dimensional scaling: KYST, PROFIT, MDPRED)를 이용하였다. 연구결과 스키리조트 선택속성을 살펴볼 수 있었으며, 각 스키리조트간의 지각과 선호도에서 차이가 나타났다. 용평리조트와 무주리조트가 지각과 선호 모두 좋은 것으로 나타났으며, 알프스리조트는 지각 보다 선호가 더 높은 것으로 나타났고, 베어스타운이나 양지리조트는 지각과 선호가 다소 떨어지는 것으로 나타났다. 이를 바탕으로 각 스키리조트간의 지각과 선호도 분석은 경쟁업체 사이에서 자사의 속성별 장점과 약점 등 위치를 파악하여 리포지셔닝 전략개발과 고객의 욕구에 부합하는 상품개발 등에 이용될 수 있다. The purpose of this study is to analyze travelers'perceptions and preferences of the ski resorts and propose efficient marketing strategies for their business. Similarities among ski resorts are first analyzed, and degree of competition is identified for the proposed study. The authors investigated five ski resorts(Mu-Ju, Bears Town, Alps, Yang-Ji, and Yong-Pyung) out of thirteen ski resorts in Korea. SPSS and PC-MDS(PROFIT. MDPREF) are adopted to analyze their similarties and travelers' perceptions and preferences. The research findings support that there are significantly different in their travelers' perceptions and preferences. Yong-Pyung and Mu-Ju are stronger than Bears Town and Yang-Ji in both, and Alps is strong only in preferences. They imply that ski resorts should develop strategic products fit for travelers' needs and wants through repositioning among competitors.

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