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중국소비자의 한국화장품에 대한 국가이미지가 품질 및 만족도에 미치는 영향 -고관여와 저관여 소비자를 중심으로
주인영 ( Zhu Yinning ),경성림 ( Qing Chenglin ),수밍 ( Shu Ming ) 한국외국어대학교 중국연구소 2017 中國硏究 Vol.70 No.-
Chinese cosmetics market benefited a vertical growth from the sustained economic growth. The sustained economic growth contributes to the remarkable improvement of Chinese consumers` awareness of cosmetics, and as a result, cosmetics become a daily necessities for Chinese female consumers. The purpose of this study is to explore that the effects of country image of Korea on cosmetics` perceived quality, customer satisfaction and behavior intention by involvement. The subjects of this study were adults aged 20 Chinese female or over who had experienced in the purchase of cosmetics products. The survey filled out the questionnaire survey in Korea and in China. Through the process of survey, 417 valid data were obtained and were analyzed by path analysis with SPSS and AMOS. The results are as summarized follows: According to the results of this study, in case of low involvement group, company/technology image, and social/political image have positive impact on trust of quality, function of quality, and product price. Trust of quality, function of quality, and product price have positive impact on customer satisfaction. And trust of quality and customer satisfaction have positive impact on behavior intention(repurchase intention and word of mouth). In case of high involvement group, company/technology image, and social/political image have positive impact on trust of quality. Social/political image have positive impact on function of quality, and product price. Trust of quality, function of quality, and product price have positive impact on customer satisfaction. And trust of quality and customer satisfaction have positive impact on behavior intention. This study might be the first empirical research that investigates the effects of country image of Korea on cosmetics` perceived quality, customer satisfaction and behavior intention by involvement. The findings of this study implied country image of good social/political image should maintain and the most important thing is trust of quality for customer satisfaction.
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중소제조업의 품질경영 활동요인이 사업성과에 미치는 관계 연구
김영대(Kim, Young-dae),김종태(Kim, Jong-tae),수밍(Shu, Ming) 호남대학교 인문사회과학연구소 2011 인문사회과학연구 Vol.31 No.-
경쟁이 점점 더 치열해지는 글로벌 경쟁시대에서 지속가능 기업이 되기 위해서는 품질경영 활동이 전사적 차원에서 수행되어져야 한다. 이 때 품질경영활동을 성공적으로 이끌기 위해서는 품질경영 활동요인에 대한 관리가 필요하며 품질경영 활동요인들의 재무적 성과와 비재무적 성과간의 관계 분석이 중요하다. 이러한 품질경영 활동요인(재무적 성과 비재무적 성과)간의 관계 연구는 품질경영 활동을 통한 산업의 경쟁력 향상과 기업의 성과 향상에 크게 기여할 것으로 기대된다. 본 연구에서는 먼저 각국의 품질경영상 제도와 선행연구들을 고찰하고 이를 통해 연구모형을 도출하고자 하며, 연구 모형에서 사용된 변수들 간의 관계인 리더십 활동요인이 여타 활동요인(전략계획, 고객중시, 측정ㆍ분석과 지식관리, 인적자원 중시 그러고 프로세스 관리)에 미치는 영향 요인들을 분석하고 활동요인들과 재무적 성과간의 관계 활동요인들과 비재무적 성과간의 관계, 재무적 성과와 비재무적 성과와의 관계를 실증적으로 분석함으로써 품질경영의 성과 향상에 영향을 미치는 요인들을 규명하고자 한다. The objective of this study is to test the theory and causal performance linkages implied by the Malcolm Baldrige National Quality Award (MBNQA). As the importance of total quality management (TQM) becomes increasingly recognized as a vital factor to company performance, questions are raised about which quality management practices should be emphasized. Much of the empirical literature focuses primarily on describing commonly-used quality management practices and examining the relationship of various quality practices to performance. However, very little attention has been paid to address the impact of quality infrastructure practices. In this study, I attempted to fill the gap by examining the literature and discussions with managers about quality management practices and their expected relationship to performance. I grouped quality management practices into core and infrastructure practices. The infrastructure practices comprised the environment that supported effective use of the core practices. The study results indicated that the infrastructure practices of leadership were the strongest significant predictors for quality management. This is consistent with the literature findings that behavioral factors such as top management commitment, public responsibility, vision for success, employee education, empowerment, and satisfaction can more strongly produce competitive advantages than core practices such as process and information management.
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한중 항공사 서비스품질의 문제점 및 개선방안에 관한 연구
수밍,김영대 호남대학교 대학원 2012 호남대학교 대학원 논문집 Vol.8 No.-
Since South Korea and China established formal diplomatic relations in 1992, the economy and trade between the two countries has been growing rapidly. What’s more, the number of tourist arrivals from two countries perspectively are also increasing fast. The users of airplanes as a means of transportation within their own countries are considerable because of variety of purposes such as business, visit, tourism, study and so on. The customers of all airlines, as consumers, no longer simply use the airline as a means of transportation but require airlines to supply more and higher service quality. Therefore, it is necessary for airlines to analyze and study the requirements and degree of satisfaction of their customers so that they can further improve their own service quality. This is the only way for airlines to survive, develop well and attract more customers in such intense competition. Each airline hopes to meet the needs of their customers. While maintaining the existing customer number, they also try to attract more new ones. So the improvement of the airline service quality has become one of the key guarantees for attracting customers and the most important issues of each airline. In recent years as China’s economy has developed rapidly and all aspects of society has progressed too, people have higher and higher requirement for service quality. Chinese enterprises and companies come to realize the importance of service quality and are taking active measures to improve it. Compared with developed countries, China still can learn a lot of good experiences of service quality and customer satisfaction from those countries including Korea. The study suggests that airlines of South Korea and China can work together to seek a program to improve service quality and China’s airlines can find some clues in it to perfect
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