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- 저자 : 경성림 ( Qing Chenglin ) (검색결과 2 건)
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서부대개발정책이 중국서부지역 총요소생산성에 미치는 영향에 관한 연구
이창호 ( Lee Changho ),경성림 ( Qing Chenglin ) 한국외국어대학교 중국연구소 2017 中國硏究 Vol.72 No.-
This research analyses the outcomes of the China Western Development policy, proceeding in China's Western region, and derives its future prospects. It especially looks at to what extent economic growth has been realized and how the economic growth gap between provinces within the Western region has changed as a result of the China Western Development policy, analyzes what the change factors are, and presents policy implications. This study focuses on outcomes which influence the Western region's economic growth, through Total Factor Productivity analysis and the Malmquist productivity index. Results show that the China Western Development policy can to some extent be assessed as showing outcomes. However, these outcomes appeared unevenly among provinces within the Western region. Provinces such as Chongqing, Inner Mongolia, Sichuan, Ningxia, and Qinghai experienced growth of total factor productivity through diverse technical development and attracting foreign investment, whereas Yunnan, Guizhou, Shanxi, and Guangxi were unable to properly realize change of technical efficiency, and their total factor productivity instead decreased. On the basis of these results, we present implications for the balanced development of the Western region as follows: enhancing the utilization of factors of production, preventing the loss of human talent, and using marketing to attract foreign capital, by reformulating rational policy directions and technology.
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중국소비자의 한국화장품에 대한 국가이미지가 품질 및 만족도에 미치는 영향 -고관여와 저관여 소비자를 중심으로
주인영 ( Zhu Yinning ),경성림 ( Qing Chenglin ),수밍 ( Shu Ming ) 한국외국어대학교 중국연구소 2017 中國硏究 Vol.70 No.-
Chinese cosmetics market benefited a vertical growth from the sustained economic growth. The sustained economic growth contributes to the remarkable improvement of Chinese consumers` awareness of cosmetics, and as a result, cosmetics become a daily necessities for Chinese female consumers. The purpose of this study is to explore that the effects of country image of Korea on cosmetics` perceived quality, customer satisfaction and behavior intention by involvement. The subjects of this study were adults aged 20 Chinese female or over who had experienced in the purchase of cosmetics products. The survey filled out the questionnaire survey in Korea and in China. Through the process of survey, 417 valid data were obtained and were analyzed by path analysis with SPSS and AMOS. The results are as summarized follows: According to the results of this study, in case of low involvement group, company/technology image, and social/political image have positive impact on trust of quality, function of quality, and product price. Trust of quality, function of quality, and product price have positive impact on customer satisfaction. And trust of quality and customer satisfaction have positive impact on behavior intention(repurchase intention and word of mouth). In case of high involvement group, company/technology image, and social/political image have positive impact on trust of quality. Social/political image have positive impact on function of quality, and product price. Trust of quality, function of quality, and product price have positive impact on customer satisfaction. And trust of quality and customer satisfaction have positive impact on behavior intention. This study might be the first empirical research that investigates the effects of country image of Korea on cosmetics` perceived quality, customer satisfaction and behavior intention by involvement. The findings of this study implied country image of good social/political image should maintain and the most important thing is trust of quality for customer satisfaction.
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