당뇨병(糖尿病)-"약침요법(藥鍼療法)(혈위주사(穴位注射))"체회(體會)

손영석,손문,임성빈,손무송,Son, Yeong-Seok,Son, Mun,Im, Seong-Bin,Son, Mu-Song 사상체질의학회 1996 사상체질의학회지 Vol.8 No.1

부인대하증에 대한 사상의학적치료 (부인대하병사상의학치료(婦人帶下炳四象醫學治療))

손영석,Son, Yeong-Seok 사상체질의학회 1996 사상체질의학회지 Vol.8 No.2

고혈압병 - 사상 의학 치료 경험

손영석,Son, Yeong-Seok 사상체질의학회 1994 사상체질의학회지 Vol.6 No.1

브랜드 원산지 및 자국민 중심주의적 관계가 글로벌 브랜드의 스폰서쉽에 미치는 영향

손영석,Son, Young-Seok 한국CRM학회 2010 CRM연구 Vol.3 No.1

When the marketer wants to execute the sport sponsorship, he(she) has to consider the numerous intervening variables for the effective results. This study illuminates the relationship between these kind of intervening variables of brand origin, familarity, and consume's ethnocentric delinquencies to the sponsorship attitude. The result shows according to the country origin of brand, the consumer's perception of the attitude to the sponsor brand is changed. That is the more positive of the consumer perceive to the brand origin, the more positive to the sponsoring brand attitude. That means the consumer can judge the pro or con of that kind of sponsorship through the mental accounting. But the consumer believes the global sponsorship helps the sport team. The second result shows that the familiarity toward COO(country of brand origin) affects to the sport sponsorship positively. The subjects respond that when the sponsor COO is not so familiar to them, they can discount the sponsor effect of sponsorship. The third result is that there is litter influence of ethnocentrism of sport sponsorship. 본 연구는 스폰서쉽을 통한 광고 집행시 고려해야 할 브랜드 자산의 요소들을 살펴보고, 이를 통한 광고효과 증대방안을 찾고자 시작하게 되었다. 먼저 스폰서쉽에 대해 살펴보았고, 브랜드 원산지와, 브랜드 친숙성, 소비자 자민족 중심주의를 중심으로 효과적인 스폰서쉽을 위한 방법을 찾고자 하였다. 연구의 결과를 살펴보면, 첫째, 소비자들은 스폰서쉽을 제공하는 브랜드의 원산지에 대한 태도가 우호적일 수록, 그 브랜드의 스폰서쉽 광고에 대한 태도도 우호적인 것으로 나타났다. 즉, 브랜드 원산지에 대한 태도에 따라서 스폰서쉽에 대해 우호적인 태도를 보일 수도 있고 부정적인 태도를 보일 수도 있는 것이다. 하지만, 국내 스포츠에 외국 브랜드가 스폰서쉽을 제공하는 것 그 자체에 대해서는 우리에게 이득이 된다고 판단하여 대체로 긍정적인 반응을 보이는 것으로 나타났다. 둘째, 소비자의 브랜드 원산지에 대한 친숙도가 높을수록 소비자의 스폰서쉽 광고태도는 우호적으로 나타났다. 즉, 소비자에게 별로 친숙하지 않은 국가의 브랜드가 스폰서쉽을 제공하는 것 보다는 브랜드 원산지에 대해 친숙성이 확보된 후에 스폰서쉽을 제공해야 더욱 효과를 볼 수 있다는 것이다. 셋째, 소비자 자민족 중심주의 연구는 효과가 거의 없는 것으로 나타났다. 이는 자민족 중심주의가 높은 사람이나 낮은 사람간의 스폰서쉽 광고에 대한 태도에는 거의 차이가 없다는 것이다.

Performance of a Shell-and-Tube Heat Exchanger with Spiral Baffle Plates

손영석,신지영,Son, Yeong-Seok,Sin, Ji-Yeong 대한기계학회 2001 KSME International Journal Vol.15 No.11

In a conventional shell-and-tube heat exchanger, fluid contacts with tubes flowing up and down in a shell, therefore there is a defect in the heat transfer with tubes due to the stagnation portions . Fins are attached to the tubes in order to increase heat transfer efficiency, but there exists a limit. Therefore, it is necessary to improve heat exchanger performance by changing the fluid flow in the shell. In this study, a highly efficient shell-and-tube heat exchanger with spiral baffle plates is simulated three-dimensionally using a commercial thermal-fluid analysis code, CFX4.2. In this type of heat exchanger, fluid contacts with tubes flowing rotationally in the shell. It could improve heat exchanger performance considerably because stagnation portions in the shell could be removed. It is proved that the shell-and-tube heat exchanger with spiral baffle plates is superior to the conventional heat exchanger in terms of heat transfer.

전자부품의 인쇄회로기판 부착시 적외선 Reflow Soldering과정 열전달 해석

손영석,Son, Young-Seok 대한용접접합학회 1997 대한용접·접합학회지 Vol.15 No.6

A numerical study is performed to predict the thermal response of a detailed card assembly during infrared reflow soldering. The card assembly is exposed to discontinuous infrared panel heater temperature distributions and high radiative/convective heating and cooling rates at the inlet and exit of the oven. The convective, radiative and conduction heat transfer within the reflow oven as well as within the card assembly are simulated and the predictions illustrate the detailed thermal responses. The predictions show that mixed convection plays an important role with relatively high frequency effects attributed to buoyancy forces, however the thermal response of the card assembly is dominated by radiation. The predictions of the detailed card assembly thermal response can be used to select the oven operating conditions to ensure proper solder melting and minimization of thermally induced card assembly tresses and warpage.

스포츠 스폰서쉽(sponsirship)에 대한 소비자 태도 결정요인에 대한 연구

손영석 ( Son Young Seok ) 한국소비자학회 2002 소비자학연구 Vol.13 No.3

The activities of sports sponsorship have become one of the most important marketing tools. But academic research in this area has been limited. This research examines the priority of factors that affect sponsorship responses of consumers and the construct of sports sponsorship response. For these purpose two experiments are conducted. The first results suggest that the most important factor is brand familiarity of sponsor among brand familiarity of sponsor, attitude of sport event, congruity of sponsor and sponsee, attitude of sponsor brand, sports involvement. In the light of this results, the market might as well use familiarity of sponsor criteria when he(she) consider sports sponsorship. The second experiment also verifies the potent role sponsor brand familiarity and its second influence of sponsor brand attitude(SB an) in the context of sponsorship.

한국의 재택 쇼핑객 ( In - Home Shopper ) 특성에 대한 비교 연구

손영석 ( Young Seok Son ),나운봉 ( Woon Bong Na ) 한국소비자학회 2001 소비자학연구 Vol.12 No.4

It is widely accepted these days that in-home shopping market grows tremendously in Korea. However, there are still a lack of research findings for explaining this phenomena. This study attempts to investigate the key characteristics of in-home shoppers. We defined In-home shoppers as someone who have bought their product through three direct marketing channels: cable television, internet, catalogue. The key characteristics covered in this study are demographic variables and attitude-related variables: gender, age, risk taking propensity, innovativeness, information seeking attitude, impulsive buying, and brand, price sensitivity. In order to verify the suggested hypothesis, 2,958 persons are employed, who have bought goods through in-home shopping channels. The main findings of this study are as follows. 1) Internet shoppers are younger than any other channel users and the rate of female users is the highest for internet shoppers. 2) As a results of scheffe test, internet shoppers significantly differ in terms of their attitude. It is revealed that they have a tendency to enjoy risk taking propensity, innovativeness, and information seeking attitude. Based on these findings, we can suggest that internet marketers have to prepare to provide safety guaranty, assortment of shopping mall and affluent information.

코퍼스에 기반을 둔 일본어 언어행동 연구방법론 비교 고찰

손영석(Son, Young-Suk) 대한일어일문학회 2018 일어일문학 Vol.79 No.-

In situations that include face-to-face utterances, the overall action of delivering information through verbal and non-verbal language (i.e., gaze, gesture, facial expression, and tone) is called “expressive behavior.” I compared the characteristics of that are commonly employed in expressive behavior research. Both types of corpus allow an examination of the images and voices of an utterance and include non-verbal language that is obtained from them as well as verbal language. However, the comparison revealed the following results. From the non-verbal language perspective, research that adopts multimodal corpora focuses on proving that various modes, including verbal language, gesture, and gaze, function dynamically in interactions between the speaker and listener as, for example, with turn-taking. In comparison, from the verbal language perspective, research that adopts multimedia corpora focuses on extracting patterned inclinations regarding the influences caused by the speaker’s verbal language in reciprocity to various elements (e.g., non-verbal language, the speaker’s generic characteristics, and information delivered by the utterance) that are related to expressive behavior. The difference in the focuses of the two types of corpus is distinctly reflected in the methods employed to collect the corpus data, and construct and utilize the corpus.

수평채널에서 핀-휜을 가진 평판의 길이변화에 따른 열전달 특성

손영석(Young-Seok Son),신지영(Jee-Young Shin),이상록(Sang-Rog Lee) 대한기계학회 2007 대한기계학회 춘추학술대회 Vol.2007 No.5

Since the heat generation in a chip increases as the components are miniaturized and the computing speed becomes faster, suitable heat dissipation has become one of the primary limiting factors to ensure the reliable operation of the electronic devices. A pin-fin array could be used as an alterative cooling system of the electronic equipment. In this study, convective heat transfer through the pin-fin array is analyzed experimentally based on porous medium approach. The influence of the structure of the pin-fin array including the pin-fin spacing, the pin diameter and plate length on heat transfer characteristics is investigated and compared with the previous analytical results and existing correlation equations. Nowadays, electronic and mechanical devices become smaller and smaller. In this sense, the main purpose of this study is to decide the optimum pin-fin arrangement to get similar heat transfer performance when the length of the existing cooling system is reduced as a half.