우리나라 인바운드 관광객의 의류상품 구매동기 분석

서철현(Suh, Chul-hyun),조지현(Cho, Ji-hyun) 한국문화관광학회 2002 문화관광연구 Vol.4 No.2

Taking In-Bound tourists visiting Korea as the objects of investigation, this research tried to analyze practically their motivations of the purchase of clothing merchandise. For this, we divided the foreign tourists into three groups as of Japanese speaking, Chinese speaking, and of Western language speaking, and tried to figure out what the differences are among these groups. The research result is as follows : First, as a result of the factor analysis of the motivation of the purchase of clothing merchandise as souvenirs, there emerged six factor levels such as psychology, utility, fashion, and commemoration of tour, impulse, and economy. Second, as a result of group analysis on the basis of the motivational factors of clothing merchandise purchase, there appeared three groups such as of the type of clothing purchase pursuit, of the type of mental diversion pursuit, and of the type of tour commemoration pursuit. Third, as a result of the analysis on the meaningful difference among three groups on the basis of the statistics of population, there emerged meaningful differences among different groups of language speakers, and among different age groups. Fourth, as a result of analysis on the basis of the information source and tour type of foreign visitors who purchased clothing at the Dongdaemun Market, there emerged meaningful differences only according the information source. Fifth, as a result of analysis about the difference among the divided groups on the shopping hours and money amount spent for shopping, there emerged meaningful differences.

지역축제 이미지가 지역애착도 및 축제의 개최성과에 미치는 영향

서철현(Suh, Chul-Hyun) 한국관광레저학회 2017 관광레저연구 Vol.29 No.3

지역축제 이미지가 방문객 행동의도에 미치는 영향에 대한 비교연구

서철현(Chul Hyun Suh),고호석(Ho Seok Ko) 한국호텔외식관광경영학회 2008 호텔경영학연구 Vol.17 No.1

This paper was focused on evaluting the Boseong Green Tea Festival & Hadong Wild Tea Cultural Festival in the viewpoint of Visitors, and this paper was directed by emperical study analysing the questionnaire prepared by tourists visiting to the local festival. This study also examines any significant differences in image factors with respect to overall behavioral intentions using a multiple regression. For this end, image items were factor analyzed using the principal component method and varimax rotation procedure in order to delineate underlying dimensions of image associated with the Boseong Green Tea Festival & Hadong Wild Tea Cultural Festival, respectively. The results of the factor analysis show that 27 image items were classified as five dimensions for the Boseong Green Tea Festival & Hadong Wild Tea Cultural Festival. The results of the multiple regression analysis indicate that two of all image factors were statistically significant with overall revisit intension and recommendation. The results of the correspondence analysis also indicate that some image factors were related to demographic variables. The finding of this study will provide event and festival managers with useful implications in planning the effective event programs.

지역축제 방문객들의 만족도에 대한 인구통계적 차이 연구

서철현(Chul Hyun Suh) 한국호텔외식관광경영학회 2010 호텔경영학연구 Vol.19 No.2

This study tried to verify whether the variables from population statistics make any difference on the satisfaction degree perceived by the fairy tale town Sangju storytelling festival visitors. More specially we verified the difference made by the variables from population statistics of visitors on the factors influencing the satisfaction of local festival visitors such as souvenirs, food, event contents, facilities, and information guide. For the empirical research, we collected 461 surveys, and executed statistical analysis using SPSS 12.0. The research results are as follows: First, as a result of testimony on the satisfaction degree made by the place of residence, a significant difference in the event content factor was shown. Second, as a result of testimony on the satisfaction degree made by the distinction of sex, no difference was shown. Third, as a result of testimony on the satisfaction degree made by marriage, a significant difference was shown. Fourth, as a result of testimony on the satisfaction degree made by the age of visitors, no significant difference was shown. Fifth, as a result of testimony on the satisfaction degree made by educational background, no significance was shown, Sixth, as a result of testimony on the satisfaction degree made by job, a significant difference was revealed. Seventh, as a result of testimony on the satisfaction degree made by monthly family income, a significant difference was revealed in satisfaction degree.

지역축제 방문객의 만족도와 행동의도에 미치는 영향력 분석

서철현(Suh, Chulhyun),안현영(Ahn, H. Y.),김용철(Kim, Y. C.) 세계문화관광학회 2009 Conference Proceedings Vol.10 No.0

본 연구는 지역축제 방문객의 만족도에 영향을 미치는 요인들의 영향력과 지역축제 방문객의 만족이 행동의도에 미치는 인과관계에 대하여 검증하였다. 실증 연구는 2008년 동화나라 상주, 이야기축제장을 방문한 방문객으로부터 461 매의 설문지를 회수하였으며, SPSS 와 LISREL 8.50 의 분석방법을 활용하였다. 지역축제 서비스 평기항목은 문화체육관광부에서 개발한 17 문항의 지역축제 방문객 만족도 측정척도를 사용하였다. 요인분석결과에 의하면 기념품 및 음식요인, 행사내용요인, 편의시설요인, 홍보안내요인의 4개 요인으로 구분되었다. 인과관계에 대한 분서결과는 다음과 같다. 첫째, 기념품 및 음식요인과 행사내용 요인은 방문객 만족에 유의한 정의 영향을 미치는 것으로 분석되었지만, 둘째, 지역축제장의 편의시설요인과 지역축제의 홍보안내요인은 방문객 만족에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 지역축제 방문객의 만족은 행동의도에 정(+)의 영향을 미치는 것으로 나타났으며, 넷째, 경로계수를 비교할 때 행사내용요인이 기념품과 음식요인보다 방문객만족에 더 큰 영향을 미치는 것으로 나타났다. This research studies on the power of influence of some factors on the satisfaction degree of local festival visitors. It also tries to testify the causal relation about what kinds of influences the satisfaction degree of local festival visitors have on their action intension. For the pragmatic research, 461 survey were made by the visitors of 2008 Fairly Tale World Sangjoo Story Festival. For the evaluation of local festival service, 17 items of measure scale of local festival visitors' satisfaction degree developed by Ministry of Culture, Sports and Tourism were used. As a result of factor analysis, four factors were chosen such as the factor of souvenir and food, the factor of contents of event, the factor of convenience facilities, and the factor of information guidance. The analysis result by way of pragmatic research is as follows: First, the factor of souvenir and food has a significant influence on the satisfaction of visitors. Second, the factor of contents of event has a very significant positive influence on the satisfaction of visitors. Third, the factor of convenience facilities of local festival field has not influenced the satisfaction of visitors. Fourth. the factor of information guidance of local festival has no influence on the satisfaction of visitors. Fifth, the satisfaction of visitors of local festival has a positive influence on their action intention. Compared with a path parameters, the factor of the contents of event has more influence on the satisfaction of visitors than the factor of souvenir and food.

문화관광축제 방문동기가 축제매력성에 미치는 영향 : “보성 다향제”와 “하동 야생차문화축제”를 중심으로 Focused on 2007 Boseong Green Tea Festival & Hadong Wild Tea Cultural Festival

서철현 ( Chul Hyun Suh ),고호석 ( Ho Seok Ko ) 대한관광경영학회 2008 觀光硏究 Vol.22 No.4

관광기업의 공유가치창출(CSV)이 기업이미지, 기업신뢰, 및 행동의도에 미치는 영향에 관한 연구

서철현(Suh, Chul-Hyun) 한국관광레저학회 2016 관광레저연구 Vol.28 No.6

방한 외래관광객의 의류상품 구매동기와 구매행동에 관한 실증적 연구

서철현(Suh, Chul-Hyun),조지현(Cho, Ji-Hyun) 한국생활과학회 2002 한국생활과학회지 Vol.11 No.4

커피전문점의 지각된 가치, 브랜드 태도, 브랜드 명성과 관계 지속성에 관한 연구

서철현(Suh, Chul-Hyun) 한국관광레저학회 2018 관광레저연구 Vol.30 No.2

호텔기업의 선택적 복리후생제도 도입이 종사원의 직무만족과 이직의도에 미치는 영향

서철현 ( Chul Hyun Suh ),양진연 ( Jin Youn Yang ) 대한관광경영학회 2013 觀光硏究 Vol.28 No.2

본 연구는 호텔기업의 선택적 복리후생제도 도입을 위하여 종사원이 지각하는 선택적 복리후생 항목(기본항목과 자율항목)과 직무만족, 이직의도와의 영향관계에 관한 연구이다. 연구의 목적을 달성하기 위해서 부산, 울산, 경남지역 특1급 호텔 종사원을 대상으로 설문 (350부)을 배포하여 최종 273부의 유효데이터를 수집하였다. SPSS 12.0과 AMOS 5.0 프로그램을 이용한 분석결과 선택적 복리후생제도의 기본항목과 자율항목 중 자율항목의 의료지원 항목만이 직무만족에 유의미한 영향을 미치는 것으로 나타났다. 그리고 직무만족은 이직 의도 행위에 영향을 미치는 것으로 나타났다. 호텔기업은 인적서비스의 특수성으로 인하여 직원의 직무만족과 이직률 관리가 매우 어렵다. 따라서 호텔기업은 종사원들의 직무만족을 높이기 위하여 선택적 복리후생 제도 도입 전 호텔기업의 특성에 맞는 복지설계 과정이 반드시 필요할 것이다. 특히 실증분석 결과 복지설계 단계 중에서 자율항목에서는 의료지원항목에 대한 지원을 강화할 필요가 있다고 분석되었다. This is a study on the influence, perceived by employees, of the flexible benefit (basic items and select items) on the job satisfaction, and the intention of turnover. To attain the object of our study, we took hotel employees of super deluxe hotel of Busan, Ulsan, and Gyeongnam areas as the subjects of this study, and collected 273 effective data out of 350 distributed sheets of question. As a result of our research using SPSS 12.0 and AMOS 5.0 programs, among the basic and select items revealed a significant influence on job satisfaction. Also it was revealed that job satisfaction has an influence on the action of turnover intention. Due to the peculiarity of human service, hotel enterprises are difficult to manage the employees' job satisfaction and the rate of occupation change. Therefore, for the increase of job satisfaction of employees, it is definitely necessary for hotel enterprises to have a process of welfare design appropriate to the peculiarity of hotel enterprises before introducing selective employee benefits system. Especially, as a result of our pragmatic analysis, it was revealed that, in the process of welfare design, the medical support item among the select items should be reinforced.