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합리적 행동이론을 적용한 해양관광 행동의도에 관한 연구
박향자(Park, Hyang-Ja) 한국해양관광학회 2020 해양관광학연구 Vol.13 No.1
This study attempts to analyze the ongoing behavioral intention of marine tourism in urban residents based on the theory of reasoned action (TRA). For this purpose, an online survey was conducted for urban residents in J region, and hypotheses were established to verify the significance of the relationship between exogenous variables of PHSH (self - others) and PULL (facility convenience - program) and TRA. In the results of conducting the structural equation model (SEM) verification, a statistically positive (+) significance (p<.050) was found in Hypothesis 1 (H1) marine tourism PUSH (self-deviation, relaxation) 1 and attitude, Hypothesis 2 (H2) marine tourism PUSH (self-deviation, relaxation)1 and subjective norms, Hypothesis 5 (H5) marine tourism PUSH (others - intimacy) 2 and subjective norms, Hypothesis 6 (H6) marine tourism PUSH (others - intimacy)2 and intentions, Hypothesis 7 (H7) marine tourism PULL (facility convenience) 1 and attitude, Hypothesis 10 (H10) marine tourism PULL (program) 2 and attitude, Hypothesis 11 (H11) marine tourism PULL (program) 2 and subjective norms, and Hypothesis 14 (H14) subjective norms and intentions of marine tourism. In addition, Sobel test was conducted to verify the mediating effect, and direct and indirect mediating effects were found in three paths. Based on this, this study suggests a development strategy and implications for marine tourism.
해양관광자원 매력성에 따른 한국산 유자제품 구매모형 예측 : 재한중국 유학생을 대상으로
이승현(Lee, Seung-Hyun),하지영(Ha, Ji-Young),박향자(Park, Hyang-Ja),김덕현(Kim, Deok-Hyeon),남승희(Nam, Seung-Hee) 한국해양관광학회 2021 해양관광학연구 Vol.14 No.1
After forming a diplomatic relation between Korea and China, the image of tourism in Korea by the Chinese media is in good shape, and international Chinese students in Korea are potential consumers of Korea in the future. Therefore, to increase the purchasing power and expand word of mouth for Korean products after returning home, it is necessary to improve the Korean product image and reduce the anti‐Korean Wave tendency. This study grasped the attractiveness of marine tourism resources to them, and sought a Korean product purchase prediction model. Through an online survey using WeChat, this study was conducted on 304 international Chinese students in Korea who prefer marine tourism and recognize Korean citrons. As a result, in terms of the attractiveness of marine tourism, women see marine sunrises and marine festivals as sites of attractiveness, and the citron product purchasing group of people values the fish market and puts little importance on marine fishing, and although they put little importance on the fish market, it appears that they put importance on the beach resort. Based on this, in establishing external programs in connection with local governments in school programs, a program development strategy was proposed that takes into account specialty products for regional exports and marine tourism resources.
고관영,명노훈,하종성,이창수,최창권,최병용,허기영,김광수,김동수,장종훈,장윤철,김세환,오정민,하민정,박향자 울산과학대학 2000 연구논문집 Vol.27 No.1
본 연구는 자체 제작한 전체 패드가 부착된 드로잉 금형을 이용하여 SUS, 연강, AI, 6:4황동 판재를 드로잉 가공하여 생산된 제품의 특성을 자유드로잉 하여 얻은 제품의 특성과 비교 분석하였다. SUS 판재의 경우 제품에 발생하는 현상은 벽 주름, 구변주름, 수직 파단, 드로잉상처, 이어링이 발생하였으며 길이변화는 펀치어깨부분에서 가장 많이 늘어남을 볼 수 있었고 벽 주름 부분에 있어서 접혀진 부분은 상대적으로 적게 늘어남을 볼 수 있었다. 연강 판재는 SUS 판재에서 보여준 현상을 나타내었으나 SUS 판재에 비해 수직 파단은 적게 일어난 반면 이어링이 더 크게 일어났다. AI 판재의 경우 수직 파단은 일어나지 않았으나 플랜지 주름과 밑면터짐이 발생하였다. 6:4황동의 경우는 전체패드의 AI 판재 드로잉에서와 같이 밑면터짐과 플랜지 주름의 발생이 일어났다.