http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
스마트 환경에서 오프라인, 온라인, 옴니채널 선호도의 영향요인에 관한 한ㆍ중 비교연구
박정렬(Jung-Ryeol Park),권순동(Sun-Dong Kwon),박현정(Hyun-Jung Park) 한국데이타베이스학회 2016 Journal of information technology applications & m Vol.23 No.2
Wide use of smart and high performing mobile device makes consumers use diverse distribution channels, composed of online and offline channel. Smart companies are trying to deploy omni channel. In order to successfully integrate these diverse channels, it is necessary to understand consumers’ preference of channel choice. Thus, this study was focused on the influencing factors of channel preference such as price sensitivity, consumer innovativeness, time pressure, and need-for-touch. And this study compared these influencing factors between Korea and China, and drew meaningful message for e-commerce companies and offline distribution companies.