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이창남(Lee, Chang Nam),김현주(Kim, Hyun Ju),박운서(Park, Un Seo) 국제관광산업학회 2011 국제관광산업연구 Vol.2 No.4
This study is for the effective analysis and strategic utilization of tourism event. Concerning this research, we have proceeded structural approach of event attaching importance to experience which is a key character of tourism event. The approach of tourism event experience applied Strategic Experiential Modules(SEMs) of Schmitt(l999) where the strategy side is emphasized. To examine how the tourism event effect on the tourist attitude related with the competitive power of tourism destination. In sum, the purpose of this research is to investigate how the experience of tourism event effect on the tourist attitude. In total, questionnaires were handed out by a random sampling method to visitors at the Nam-San Korean Folk Village and valid 200 questionnaires were used in this study. SPSS 13.0 was used to analyze the experience of tourism event and tourist attitude. Statistical methods such as factor analysis and Anova were used to analyze the data. The results of the empirical analysis shows that sense, emotion, recognition, and relation, which are the elements of the experience of tourism event, appears to form the attitude of tourism event. The results of empirical analysis proved that tourism event can contribute to form tourism satisfaction.
박운아 호남대학교 산업기술연구소 1996 산업기술연구논문집 Vol.3 No.-
본 연구은 1970년 이후 소비자학을 비롯한 경영학, 사회학분야 등에서 이루어진 환경관련 연구를 분석함으로써 환경친화적 소비자행동을 정의하고 성격을 규정하며 관련 요인을 규명한다. 환경친화적 행동이란 자신의 욕구와 시장효율성뿐 아니라 자신의 행동이 사회와 환경에 미치는 영향을 고려하여 행동하는 것을 말하여, 경제적인 동시에 윤리적인 성격을 가지고 있다. 소비자의 행동을 환경친화적으로 전환시키기 위하여 환경교육은 강화되어야 할 것이며, 소비자의 특성 및 요구에 따른 다각적인 프로그램의 구성이 필요하다. This Study aims to analyze the treatises related on environment and consumer behavior to define and identify pro-environmental consumer behavior. The pro-environmental consumer behavior is motivated by satisfying their own needs and considering market efficiency as well as by a concern for the possible adverse consequences of their behaviors on society and environment. Environmental education is necessary to promote pro-environmental behavior. Various programs based on consumer characteristics and needs should be provided.
박운아 湖南大學校 1997 호남대학교 학술논문집 Vol.18 No.2
The purpose of this study are to examine the pro-environmental degree of consumer's disposition behavior to investigate the independent influences of variables related to consumer's disposition behavior, and finf out the constraint of the disposition behavior. The data were collected by questionnare method and analyzed through SPSS PC+ program. The findings are as follows : 1) The mean score of disposition behavior is 24.00(3.42 on the 5 point Likert scale). it means that consumers quite often dispose by pro-environmental way. But, in type of disposition, consumers are vulerable to recycling and re-use. 2) The relative importance of variables are in order of pro-environmental behavior of reference group, ecological value orientation, the adequacy of community resource, economical value orientation, type of dwelling. 3) The perceived constraint of pro-environmental disposition behavior is insufficiency of proper disposing system.
朴雲緖 서울大學校 經濟硏究所 1994 經濟論集 Vol.33 No.4
2천년대를 향한 새로운 貿易秩序의 기초가 되는 WTO體制가 출범함에 따라 세계경제에서 國境이 사라지고, 절대적으로 경쟁력이 있는 기업만이 살아남게 되며, 정부의 역할도 크게 축소될 것이다. WTO體制의 출범이 전체적으로는 우리 경제에 失보다는 得이 클것으로 전망되지만, 앞으로 다가올 無限競爭時代를 이겨 나가려면 産業의 競爭力 强化가 무엇보다도 중요한 과제이다. 이를 위해서는 國家競爭力은 企業의 競爭力에 달려 있다는 점을 인식하고, 외국기업 및 제품에 대한 차별적 시각에서 벗어나야 하며, 公正한 競爭을 위한 규칙을 정립하는 것이 시급하다. 앞으로의 産業政策은 첫째 産業間ㆍ企業間 競爭을 촉진시키는 여건의 조성, 둘째 가격이 저렴한 生産要素의 원활한 공급, 셋째 産業組織의 효율성 제고, 넷째 생산적ㆍ협력적 노사관계에 기초한 産業平和의 정착에 중점을 두어야 한다. 또한, 모든 經濟主體들이 開放化ㆍ國際化시대에 맞추어 意識을 전환하는 것도 중요하다.
사회환경교육의 실태와 환경친화적 소비자행동에 미치는 영향분석
박운아 湖南大學校 1996 호남대학교 학술논문집 Vol.17 No.2
Present world is faced with the problem of environmental crisis caused by catastrophe of environment. It is an urgent time to give impetus to ecological understanding of relationship between man and environment and to promote an action to preserve environment. The objectives of this study are 1)to examine the degree of environmental education among the housewives in Gwangju, 2)to investigate the relationships between environmental education and pro-environmental consumer behavior. The mean score of environmental education was 2.70, it means that the degree of environment education is extremly low. Eventhough the degree of behavior environment education is very low, it has great influence to pro-environmental behavior. Thus concrete and systematic education is requisite in order to promote to pro-environmental consumer behavior.
박운아 호남대학교 1997 호남대학교 학술논문집 Vol.18 No.4
The purpose of this study is to examine the pro-environmental degree of consumer's using behavior, to investigate the independent variable to influnces of related to consumer's using behavior, and find out the constraint of the using behavior. The data were collected by questionnaire method and analyzed through SPSS PC+program. The findings are follows: 1)The mean score of using behavior is 19.35(2.76 0n the 5 point Likert scale), 2)The relative importance of variables is in order of residential district, pro-environmental behavior of reference group, age, environment education, the adequacy of community resource, type of dwelling, employment, economical value orientation, ecological value orientation and their explanatory power totalled 26.17%.