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초등학생의 곤충에 대한 태도와 시식체험이 식용곤충 제품 선호에 미치는 영향 분석
박길석 ( Gil Seog Park ),김성란 ( Seong Ran Kim ),김서영 ( Seo Young Kim ),김태영 ( Taeyoung Kim ) 한국농업경제학회 2020 農業經濟硏究 Vol.61 No.4
This study aims to grasp the preferences of two contrasting types of edible insects among elementary school students, the future consumer class, and to suggest the possibility of improving the perception of edible insect products and the future direction of awareness improvement through the eating experience of edible insects. Principal component analysis and ordered logit model were adopted to achieve the purpose of the study. As key results, grade, father's age, tasting status, awareness of insect products, degree of preference for learning and pet insects, and attitude toward insects significantly influenced the preference of edible insects. Based on these results, it can be seen that in order to activate the sales of edible insect products, it is necessary to improve consumers' negative perceptions of insects early above all else. To this end, it is necessary to promote insect products through various channels, expand experiences related to insects in childhood, and strategies to supply insect products in the form of intermediate goods rather than final goods.
박길석 ( Park¸ Gil-seog ),김성란 ( Kim¸ Seong-ran ),김서영 ( Kim¸ Seo-young ),노호영 ( Rho¸ Ho-young ),김성용 ( Kim¸ Sung-yong ),김태영 ( Kim¸ Tae-young ) 한국식품유통학회 2020 食品流通硏究 Vol.37 No.3
The study examines the factors affecting insect product purchase and payment intention by investigating insect product awareness, purchase experience, satisfaction, preference, food neophobia tendency, etc. among adult consumers to propose the measures to promote consumers' insect products consumption. The data obtained through a survey of 802 adult consumers nationwide, and the logistic model and ordered logit model were respectively employed for analysis of insect product purchase intention and willingness to pay for the five kinds of edible and medicinal insect products. As key findings, consumers were more likely to purchase insect products with the higher preference or prior experience, and showed regional differences in their willingness to purchase insect products. Consumers' willingness to pay for five types of edible and medicinal insect products also found differentiation by product according to gender, income level, prior purchase experience, preference, satisfaction, and food neophobia tendency. The consumer's willingness to pay for five insect products is estimated to be about 3% lower than the current price.