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      • KCI등재후보

        인코텀즈 2020의 새로운 변화 및 중국 기업에 미치는 영향에 관한 연구

        장연,박석재,모소파 한국무역경영학회 2020 한국무역경영연구 Vol.0 No.21

        The development of international trade has provided a driving force for the global economic growth. In spite of the setbacks encountered in the development of international trade in recent years, the overall trend of its development has been moving upward. At the same time, international trade is becoming more and more complex, and disputes arise frequently in practice. The contract of sale and purchase is one of the basic bases for international trade of goods. It is the basis for standardizing the operation of trade and settling possible disputes. And Incoterms as an international trade term makes business work effectively for everyone by facilitating trillions of dollars in global trade each year. These rules help importers and exporters around the world understand their responsibilities and avoid costly misunderstandings. This paper will explain the evolution process of Incoterms, as well as the relatively important changes of Incoterms 2020, so as to further clarify the influences of Incoterms 2020 on foreign trade enterprises and the potential risks which may arise after using it. In this way, it is hoped that the thesis can provide certain help to the foreign trade enterprises to avoid risks of international trade when they sign contracts with foreign trade companies.

      • KCI등재

        신 소매 배경 하 중국 루이싱커피의 발전이 한국 커피산업에 미치는 영향에 관한 연구

        장연(Yan Zhang),모소파(Xiao-Bo Mao),유완려(Wan-Li Liu) 한국무역연구원 2021 무역연구 Vol.17 No.4

        Purpose - New retailing pays more attention to the combination of online service, offline experience, and modern logistics. Relying on modern Internet technology, it integrates big data and artificial intelligence to bring consumers a more extreme consumption experience. While China’s coffee market is a very large incremental market, and the development of the coffee industry is under the background of new retailing met with new opportunities. Luckin Coffee is a very typical Chinese local coffee brand that has created a valuation of $2.2 billion in just one year by adopting the new retail model. Therefore, this paper hopes to inspire the coffee industry in both South Korea and China based on the case of Luckin Coffee. Design/Methodology/Approach - Most of the research on literature through prior studies and the case of Luckin coffee were analyzed. Findings - Through the analysis of available scientific information, the development of China’s coffee industry will be analyzed as objectively and comprehensively as possible, and the development plan of the coffee industry will be sought by taking Luckin Coffee as an example. Research Implications - As competition in the new Internet retail coffee market intensifies, traditional coffee such as Starbucks has been trying to transform and upgrade to keep up with the trends in the new retail coffee market. The discussion in this paper can bring inspiration and appropriate approaches to the development of the coffee industry in the context of New Retail.

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