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林琳(Lin Lin),于??(Yu Xing-Hua) 한국국제회계학회 2007 국제회계연구 Vol.0 No.20
A series of influential financial distress cases of listed companies occurred in capital market recently. Short-term financial that caused financial distress is external. the failure of strategy decision is fatal. The paper suggest that in order to monitor and appraise strategic financial risks of listed companies. we should focus on EVA. cash flows. and net profit of listed companies.
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?林林(Zhao, Lin-Lin),王?霞(Wang, Bao-Xia) 한국중어중문학회 2017 中語中文學 Vol.- No.70
The paper which is based on the basic theory of international communication study under the perspective of national image, comprehensively and specifically analyzed the hit Chinese TV series Nirvana in Fire from the three aspects of communication contents, communication symbols and communication effect to summarize the reasons for the success of the international communication of the TV series First, the theme of the TV series delivers a lot of global common value which is helpful to implement localization and arouse the sympathetic response of local viewers .The Chinese story Nirvana in Fire tells the pursuit of the contemporary global common value. With the theme of utter innocence, the series celebrates the loyalty to love,presents a profound friendship and shows the pursuit of the ideal society which is the whole world as a one community. For the global viewers, it is kind of placebo under the background of the modernization. Second, the plot of the TV series is full of decryption and reasoning which satisfied the curiosity of the global viewers about unknown and the demand for upholding the justice. The TV series Nirvana in Fire presents difficult problems and secrets one by one which could make the viewers find the truth in the chaos of emotional entanglements and conflicts of interest to experience pleasure. Third,thecommunicationsymbolsarefulloforiental charm which provide the viewers an opportunity to enjoy different cultures. The processing of the pictures and colors presents the traditional Chinese ink-wash painting style to bring the viewers into a traditional Chinese world which is full of classic beauty. Every motion of all actors in the series shows aesthetic perception of the state of ceremonies. The application of chivalry elements makes the series an eastern fairy tale world. Forth,the applicationofnetworknewmediaincreasethespeedanddepth of the spread. Nirvana in Fire spread to the countries and regions without broadcasting through video website s and fansub websites. In addition, the series created topics of discussion on the social network to improve the effect of spread.
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이원정(Lee, Won-Jung),?琳琳(Shui, Lin-LIn) 한국만화애니메이션학회 2015 만화애니메이션연구 Vol.- No.39
최근 몇 년간 전세계 게임시장에서 중국 게임 시장의 시장 점유율이 크게 확대되고 있고, 미국, 일본, 한국 등 게임 수출대국은 이를 겨냥하여 중국적인 요소를 발굴하여 세심한 수출전략을 추진해왔다. 이러한 연구배경을 토대로 본 논문은 미국, 일본, 한국의 주요한 게임 캐릭터를 분석하여 중국의 전통문화 요소에 대한 경험적인 분석을 제공하는데 목적이 있다. 본 연구자는 미국, 일본, 한국의 RPG게임을 선정하여 캐릭터가 갖고 있는 중국적인 요소에 대한 내용분석을 실시하여 기존 게임회사들이 게임 개발에 있어 중국적인 요소들을 어떻게 사용하여 왔는가를 고찰하였다. 동시에 중국인 게임 유저에 대한 설문조사를 실시하여 중국인 유저들이 선호하는 중국적 요소를 분석하였다. 주된 분석 결과는 내용분석과 설문조사가 다소 상반되게 나타났다. 특히 미국, 일본, 한국의 RPG 게임회사들은 한족의복보다는 만주족의복을 사용하는 비율이 두드러지게 나타났으나, 중국인 유저들의 실질적인 중국 스타일의 식별도와 미관정도의 평점은 한족 의복이 훨씬 높게 나타났다. 뿐만 아니라 중국 문화를 보다 심도있게 사용하는 게임 캐릭터배경에 중국인 유저들은 더 많은 호감도를 보였다. 따라서 단순히 중국적인 요소를 가미하는 기존방식에서 탈피하여 게임 개발단계에서부터 보다 유저 친화적인 중국적 요소에 대한 응용과 선별적인 고려가 필요하다. As the market sheare of the Chinese game market across the world has been largely expanded over a decade, big game exporters of USA, Japan, Korea have developed Chinese factors and promoted export strategies, that target China. The Purpose of this study is to analyze the popular game characters of USA, Japan and Korea in order to provide empirical analysis of traditional Chinese elements applied in existing games. The RPG games in USA, Japan and Korea were selected for the contents analysis of the Chinese elements to show how the existing game companies used Chinese elements. The main findings of the research from survey data are rather inconsistent with the content analysis. In particular, all the RPG game companies of USA, Japan and Korea showed a remarkable ratio of using Manzu clothes more than Hanzu clothes. But, the preference of real game users on the Manzu style were lower than Hanzu style. Moreover, Chinese users showed more preference of the game character background that users more deepen Chinese culture. We suggest that applying Chinese elements need to be more selective based on real user’s demand.
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