http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 노진경 ( Jin-kyung Noh ) (검색결과 3 건)
- 무료
- 기관 내 무료
- 유료
-
편평세포암과 상피모양육종으로 구성된 원발성 피부 암육종
노수현 ( Soo Hyeon Noh ),채진경 ( Jin Kyung Chae ),박상현 ( Sang Hyun Park ),김은정 ( Eun Jung Kim ),박건 ( Kun Park ) 대한피부과학회 2016 대한피부과학회지 Vol.54 No.2
Cutaneous carcinosarcoma is a biphasic, rare tumor composed of malignant epithelial and mesenchymal components. The most common carcinoma component is a squamous cell carcinoma and the most common sarcoma component is an osteosarcoma. A 74-year-old female patient presented to our hospital with a 3.5×3.5 cm-sized exophytic, eroded tumor surrounded by an erythematous plaque on her right flank that had been present for 10 years. On the incisional biopsy specimen, the tumor was composed of atypical malignant squamous cells and epithelioid cells. Furthermore, immunohistochemistry revealed that the tumor cells were positive to cytokeratin AE1/AE3, cytokeratin 5/6, epithelial membrane antigen, p63, and vimentin but were negative to HMB45, S-100, CD31, CD34, factor VIII, smooth muscle actin, and desmin. Finally, based on these histopathological and immunohistochemical findings, we diagnosed this tumor as cutaneous carcinosarcoma consisting of squamous cell carcinoma and epithelioid sarcoma. (Korean J Dermatol 2016;54(2):145∼148)
-
기업의 리콜실행에 따른 브랜드 신뢰가 기업신뢰, 브랜드 충성도 및 브랜드 추천의도에 미치는 영향
노진경(Noh, Jin-Kyung),송균석(Song, Kyun-Seok),범상규(Beom, Sang-Kyu) 글로벌경영학회 2015 글로벌경영학회지 Vol.12 No.3
브랜드에 대한 고객의 신뢰와 충성도를 유지하는 것은 기업 마케팅 활동의 목표이지만 다양한 요인에 의해 고객들의 브랜드 신뢰와 충성도 및 추천의도는 쉽게 깨어지거나 브랜드 전환이 발생 한다. 따라서 기업은 자사 고객들의 브랜드 신뢰를 확보하고 브랜드 추천을 강화하기 위한 전략선 택을 신중하게 하여야 한다. 본 연구에서는 제품의 결함 또는 하자 발생으로 인한 리콜을 실시할때 기업이 선택하는 리콜전략을 자발적 리콜과 강제적 리콜로 나누어 리콜 전략이 브랜드 신뢰와 브랜드 충성도, 기업신뢰 및 브랜드 추천의도에 미치는 영향에 대해 고찰하였다. 특히 기업신뢰와 브랜드 충성도를 매개변수로 사용하여 리콜전략 유형에 따른 브랜드 신뢰가 브랜드 추천의도에 미치는 영향과 리콜전략 유형에 따른 영향을 변수들 간의 매개효과에 대해 연구하였다. 결과로는 기업의 리콜 전략에 따라 브랜드 신뢰가 브랜드 충성도, 기업신뢰, 브랜드 추천의도에 미치는 영향에 차이가 있다는 것을 확인하였다. 그리고 기업신뢰와 브랜드 충성도의 매개효과 역시 리콜 전략에 따라 그 영향의 수준이 다르게 증명되었다. 이는 기업의 마케터들에게 제품의 하자, 결함발생 시 브랜드 성과 유지와 향상을 위한 전략선택에 시사하는 바가 크다고 하겠다. This study was designed to evaluate the effect of recall strategy types on brand trust, corporate trust, brand loyalty and brand recommendation intentions. Total 420 data were collected from the survey. The results of the analyses are; 1) brand trust have positive impact on the corporate trust, brand loyalty and brand recommendation intentions; 2) corporate trust and brand loyalty have mediate effect on brand trust and brand recommendation intentions; 3) voluntary recall strategy have impact on corporate trust and brand recommendation intentions more than mandatory recall strategy; 4) mandatory recall strategy have impact on brand trust and corporate trust, brand trust and brand recommendation intentions/brand loyalty and brand recommendation intentions. These results provide implications for the marketer who want to increase brand performance with strategic alternative. In managing the recall process, if they choice mandatory recall strategy, they must be build brand trust and brand loyalty. The other way if they choice voluntary recall strategy, they must be build corporate trust.
-
온라인 구매에서 소매점 명성이 소매점 태도에 미치는 영향 - 지각된 위험, 웹사이트 품질의 매개효과 -
최성준 ( Sung-jun Choi ),송균석 ( Kyun-seok Song ),노진경 ( Jin-kyung Noh ) 한국생산성학회 2018 生産性論集 Vol.32 No.1
The objective of this study is to identify the attitudes of customers who are using online stores, considering the current transition of customers’ buying activity from conventional offline stores to online stores. To do this, the factors that may have an impact on customer attitudes toward an online store were selected, which included the reputation of the store, website quality and perceived risk, and then the relationship between the factors was also analyzed. To be more specific, the influence of the reputation of an online store was analyzed in terms of the customers’ attitude, website quality and perceived risk. Moreover, a mediation analysis was performed not only on the effect of website quality and perceived risk related with transaction on the online shopping stores, but also on the mediated effect of multiple mediators: the reputation of the online store-website quality-perceived risk- attitude toward the online store. A survey of 557 subjects who had a purchase experience at an online shopping store was conducted, from June to September, 2016, when people are likely to purchase a product or service with high perceived risk or with high involvement. Respondents were reminded of their purchase experiences from March, three months before the survey, until September, the end of the survey. The survey group was accustomed to using computers and mobile phones. We analyzed attitudes of the respondents who had directly purchased a product for their personal or household use. The findings of this survey are as follows. The reputation of an online store is confirmed to have a positive impact both on the customers’ attitude toward the online store and the website quality. The perceived risk has a negative effect on the attitude toward the online store, while the website quality serves to reduce the perceived risk and has a positive influence on the attitude toward the online store. However, the website quality negatively meditates the impact of the reputation of the online store on the attitude toward store. In addition, the mediating effect between website quality and perceived risk is also verified to have been negative. Based on the findings of this research, companies that want to their online stores and ultimately attain their marketing goal are advised to build the reputation of their online stores, improve their website quality and reduce the risk perceived by customers during a transaction process. This would be an effective method of building and maintaining a positive attitude among customers toward an online store. A limitation of this study is that it is focused only on online purchases, and only four variables are used for the Mediateding analysis, even though there are variables other than the reputation of the online store, website quality and perceived risk and attitude toward the store that are worth considering. Moreover, there was no comparison performed between online and offline purchases, and the customers responses based on the distinctive characteristics of online shopping stores were not analyzed. Future research should considering the following. First, a comparative study between online and offline purchases would provide more useful findings from a practical perspective. Second, more diverse variables that can affect customers’ online purchase should be utilized. Third, customers have preference for various online shopping stores, and have used different online shopping stores. Therefore, if a comparative study between these stores were performed, it would provide more useful findings, from practical and academic perspective. Lastly, customers use an online shopping store and demand different levels of service depending on the characteristics of a product or service (involvement, etc.). Therefore, the products and services that customers purchase should be also be studied in the future by subdividing their characteristics.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
