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- 저자 : 김효율(Hyo Yul Kim) (검색결과 7 건)
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김효율(Hyo-Yul Kim) 한국무역학회 2008 무역학자 전국대회 발표논문집 Vol.2008 No.8
The author argues that there is a structural difference between CPI and PPI: CPI^-PPI^>0, and the difference has a functional relation with the real growth rate: CPI^-PPI^=f(y^). The reasoning came from the different ratio of commodity and service between the two indexes, and the hypothesis of "commodity biased growth" in a Ricardian trade model. Korean data(l977-2006) of the International Financial Statistics(IMF) was employed for the empirical test. The annual increasing rates of the indexes confirmed CPI^-PPI^>0 at 80% level in frequency. Their annual average increasing rates were 6.68%(CPI) and 5.04%(PPI), and the difference was 1.65%. The indexes at the end of the period(based by 1976) were 697(CPI) and 437(PPI), making the trend of CPI-PPI difference series stable(R2=0.961). The corelation between the two data series, CPI-PPI and the personal real GDP growth rate, was also tested and revealed high(R2=0.9886), confirming the functional relationship between them. The study may contribute peoples to understand the price situation and the mark-up approach to the CPI and PPI relation. It confirmed "commodity biased growth" of Korea. However, we are on a transitional stage to a service economy. And we may face a situation of "service biased growth" and a reversal between the two price indexes in the future or in other countries.
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김효율 ( Hyo Yul Kim ) 국제지역학회 2007 국제지역학회 춘계학술대회 Vol.2007 No.-
BPO 산업은 개도국들에게 성장전망이 매우 밝은 산업이다. 스리랑카 정부는 BPO가 2012년 고용4만명, 수출 $10억의 산업으로 발전해 주기를 기대하였다. 이 산업에서 지난 5-6년 간의 성장은 년평균 9%로 기대에 미달하였다. 본 연구는 스리랑카 BPO산업의 현황 파악을 위하여 투자, 비용, 고용 상황을 살펴보았다. 뒤이어 BPO 산업의 발전을 위하여 1)비용구조의 개선, 2)대학교육의 확대, 3)경쟁적 사업 여건 등 과제를 논의하였다. 저렴한 임금은 자랑이 아니다. 인력의 고급화로 임금은 제고되어야 하고 텔레콤, 전기 비용은 절감하도록 비용구조를 개선해야 한다. 신규 대졸인력의 확대를 위하여 GCE A/L 과정을 대학교육체제로 전환하는 과감한 교육개혁이 기대된다. 정부의 법률과 인프라 확보, 노동계의 발상전환, 업계의 스리랑카적 NASSCOM 운동으로 경쟁적 사업여건의 확보가 필요하다. BPO 발전은 내전종식과 평화정착을 위한 기회가 될 수 있다. BPO is an emerging industry for LDCs. Sri Lankan government`s ``Budget Speech 2005`` suggested $1Billion export revenue by BPO industry with 40,000 employment in 2012. However some recent data shows that the industry has achieved only 9% annual growth rate since 2000, far behind the expected one. This study also reviewed the investment, cost and employment of Sri Lankan BPO industry. And the study discussed some issues for developing the BPO industry, i.e. better cost structure, increasing the new graduates by reforming the education system, more competitive business environments. You may not be proud of a cheap labor cost. Higher proportion of the labor cost may be realized by qualified personnels and saving the tariff of telecom and eletricity. A certain radical education reform might be needed to meet the future labor demand. This argument is derived by an analysis which took account of the suitability and attrition rate. And the author suggested that GCE A/L course be shifted upward to a certain tertiary education program. The competitive business environment may need some more advantages of infrastructure and regulations by the government, a certain no-union declaration by the labor circle and a foundation of a Sri Lankan NASSCOM by the BPOs. Peace may be prerequisite for a prosperous BPO industry, however, the industry may also be a good chance to conclude the civil war.
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化粧品廣告에 表現된 헤드라인에 관한 연구 : 잡지광고를 중심으로 Focused on the magazine advertisement
金孝律 진주여자전문대학 1993 論文集 Vol.16 No.-
The expressions of advertisement are dependent upon times, cultures, economics, social situation, and so on. For an advertisement to be successful, it is important to draw a consumer's attention to them with original messages which are unique and different from those by other rival companies. Only in this way is it possible to achieve the manu-factruer's desired objective : to sell the advertiesd roducts. Of the important elements involved in an advertisement, it is the headline which appeals to customer's attention the most. It should not be a mere message, but significent and every-day words with a hidden meaning. In current advertisements of cosmetics, however, headline mostly consists of such abstract and vague words as "dignity, tone, and fashionible wares." They were popular in the 1980s ; some examples are, "It draws in skin smoothly, " and "Feel unique and fashion colors on the skin". Since these were used in the 1980s, they have lost their attraction alrealy. In this study the followings are investigated and discussed. Fist, there is a motive of appeal in the current cosmetic advertisements that are out of dat and vague. Second, typical headlines are of identifacation pattern and curiosity pattern focusing on labels, which may neither communicate the merits of a product nor reflect the desires of consumers. Third, the constitutive elements of headline are mostly concerned with curiosity, which alone cannot make any advertisement successful. And some improvements are summerized as follows. First, there should be a significant change in the way the advertisers look at consumers. The consumer has a desire to the advertised products and the products have merits. There fore, the advertisers need to find a drama between the customer's desire and the merits of goods, there by give their advertisement a motive of appeal. Second, regardless of types of headline used in the avertisement, they must be in every-day language which may satisfy the benefit and desire of customers. Only in this way, advertisements can move the customer's minds. Good headline must be in every-day language which can move the customer's minds. Recently good examples, in this regard, are provided by Evas Cosmetics Company : "Women, open your eyes to colors," "Women, let's be a sleepyhead."
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