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광주·부산 일부 지역의 영·유아 부모의 영·유아 전용 화장품 사용 습관 연구
김현경 ( Hyeon-gyeong Kim ),최미옥 ( Mee-ok Choi ) 한국미용학회 2017 한국미용학회지 Vol.23 No.5
To prevent the corruption of cosmetics, personal-hygiene, awareness of cleanliness, and proper usage are important. Therefore, this study was conducted for infant’s parents living in Busan and Gwangju, for purpose of studying the usage habits about infant-cosmetics. Questionnaires conducted online, self-registering from March-15th to April-20th, 2017, and 459 copies used for final analysis. Survey items consisted of general characteristics, children-skin condition and infant-cosmetic’s usage habits. Results were as follows: First, in habit of washing hands before using cosmetics, related with age, child age, expert-counseling, parents answered significantly children-skin cleanliness affect their skin condition. Second, in clean habit of cleaning product containers, it was found over 50% parents clean and manage product containers, and if their children has atopic, sensitive-skin, or had expert consultation were answered significantly. Third, in habits about take some cosmetics out of containers using by tools, parents, office-workers, when child are girls, monthly income of less than 2million-won were related. Among factors affecting children's skin condition, some parents answered eating habits, nutritional status and skin cleanliness were influenced. Fourth, about closeness to using cosmetics after using, Busan and who earn over 2million-won in monthly were significantly showed. Therefore, it can be know importance of education through professional counseling, and it is expected many opportunities for infant parents should be given through various education on importance of using cosmetics correctly.
김현경(Kim Hyeon Gyeong),이문규(Lee Mun Gyu) 한국경영학회 2003 經營學硏究 Vol.32 No.3
In order to survive and grow in the stiff market competition, many companies today work together with each other by creating combination brands or so-called, brand alliances. In fact, brand alliances are gaining popularity these days in Korea or elsewhere in the world. Despite their expected advantages, however, they have not always been successful in the marketplace in the long-run. The purpose of this research was to examine how consumers evaluated brand alliances in the physical goods as well as services categories. The focus was on how they reacted to the consistency and inconsistency created by the combination of two ingredient brands. The results showed that the respondents evaluated brand alliances in the physical product category in a quite different way than they reacted to those in the service category. Implications of the results are discussed from a theoretical and practical standpoint.
영·유아 부모들의 자녀 화장품 구매태도 -광주·부산 지역을 중심으로-
김현경 ( Hyeon-gyeong Kim ),최미옥 ( Mee-ok Choi ) 한국미용학회 2018 한국미용학회지 Vol.24 No.2
With changes in social trends and increase in people’s investments in their child, infant & toddler cosmetics market has rapidly grown. For continuous development, it is important to set up differentiated marketing strategies. To examine infant & toddler parents’ cosmetics purchase attitude for their child, therefore, a survey was conducted against infant & toddler parents living in Busan and Gwangju. Online service using URL, a self-directed administered questionnaire survey was carried out from March 15 to April 20, 2017. A total of 459 copies were used for final analysis. Frequency analysis was performed to analyze general characteristics while chi-square analysis was conducted to examine infant & toddler cosmetics purchase attitude, using SPSS v. 21.0. The results follows: First, in terms of ‘purchase channel’, ‘Online’ was highest. Regarding ‘source’, ‘TV’ and ‘the Internet’ was highest. When asked how much money per month they usually spend for their child’s cosmetics, mostly answered ‘KRW 10,000-30,000.’ Second, regarding ‘the use of special offer period’ by general characteristics, the respondents mostly purchased cosmetics using the special offer. In terms of purchase age of cosmetics, 20- 30’s answered ‘3-6 months’ while 40’s answered ‘6 month and 12 months’ the best. Regarding ‘purchase preferences for high-price cosmetics for their child’, high-price products were preferred as the percentage of mother, vocation and average monthly income increased. Therefore, it is expected consumers will be more interested in purchasing if actively using marketing services such as Internet marketing and consumer discounting services. In addition to such, quality assurance measures should be prepared for those products that can not directly be confirmed online.
김현경(Kim, Hyeon-Gyeong),김공(Kim, Kong) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.6
This paper performed an in-dept interview for the pursuit of outer body beauty, and leaded to the conclusion as followings. First, this pater found out that the factors demanding the management by direct practice for the pursuit of outer body beauty were ‘management of menu’ and ‘practice of exercise’. First of all, exercise and food control will be on the rise as the ways of management of outer body. Second, the factors demanding the management by indirect practice for the pursuit of outer body beauty were ‘pursuit of cloths and miscellaneous goods’, ‘management of skin and medical care’. That is, additional efforts in order to coordinate the body are important. In summary, for the purpose of pursuing outer body ‘beauty’, first, it is necessary to manage the body by exercise and food control, and second, it is necessary to coordinate the body and pursue change by decoration. In conclusion, it is necessary to manage the body thoroughly by the proper combination, direct as well as indirect, rather than management overevaluating to a side.
여가활동을 기반으로 한 `심신` + `사회` 통합의 성공적 노화 기대 인식 척도 개발
김현경(Kim, Hyeon-Gyeong),김공(Kim, Kong) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.3
This study purpose is a successful aging expectation perception scale development of integration ‘mind and body+society’ based on the leisure activity, the conclusions of this study were as follows. A successful aging expectation perception scale development of integration ‘mind and body + society’ based on the leisure activity is classified according to ‘mind and body effect expectation perception’ and ‘social effect expectation perception’. We had to investigate these factors, the contents were as follows. First, ‘mind and body effect expectation perception’ factor is composed of 18 sample, ‘a regular physical activity everyday’, ‘physical health maintenance and enhancement’, ‘to be energizer for one’s life’, ‘mind and attitude of accepting positively’, ‘self initiated life’, ‘life’s meaningful and rewarding’, ‘perfection of self on one"s life’, ‘pride and ego about one-self’, ‘physical aging prevention’, ‘perfection of self and control ability’, ‘bad habit on harm the health’, ‘self appearance management’, ‘acknowledge other people and accepting in ego’s various aspects’, ‘ego integration and completion’, ‘one-self value of existence’, ‘disease and disability’, ‘a mental health’, ‘achievement satisfaction’ etc. Second, ‘social effect expectation perception’ factor is composed of 14 sample, ‘to make a new friend’, ‘harmonious communication in generation each other’, ‘community spirit’, ‘promote friendship and exchange’, ‘change of society and culture’, ‘sociality developing’, ‘horizontal relationships’, ‘bond of sympathy in family’, ‘to get a job and foundation’, ‘consideration for others and situation accepting’, ‘place of information exchange’, ‘lifelong study activity’, ‘social activity and life participation’, ‘life adaptability’ etc.