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컨벤션 실무자 태도와 감정이 e-learning 교육성과에 미치는 영향
이기동,김선호,김학희,박천웅,김좌현,Lee, Ki-Dong,Kim, Sun-Ho,Kim, Hak-Hee,Park, Cheon-Woong,Kim, Jwa-Hyun 한국디지털정책학회 2008 디지털융복합연구 Vol.6 No.1
In this paper, we studied on the e-learning impact on the employees in the convention business, focusing on the employees' learning attitudes and emotion. Since the convention business is getting more attention especially in the culture and tourism industry, the employees in this convention setting are needed to reeducated periodically. We collect and test 126 employees who have studied some conventional education in e-learning. The findings of this research are that an employees' attitude and emotion have a significant positive effect on the achievement or success of the e-learning program. Based on this study, we discuss and suggests managerial implications for building e-learning context, with the consideration of the attitudes and emotion of the participants.
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모바일 광고가 모바일 애플리케이션의 평가에 미치는 영향
송지희(Ji Hee Song),김좌현(Jwa Hyun Kim),김상순(Sahang Soon Kim) 한국경영학회 2013 經營學硏究 Vol.42 No.6
Recent expansion in smartphone market has resulted in strong growth of mobile advertising market. Mobile advertisements are useful marketing and promotion tools since they enable marketers to provide personalized and ubiquitous services to customers. In particular, as considerable number of companies develop and distribute their own mobile applications, inserting mobile advertisements into mobile applications has become popular mobile advertising tool. Here, we examine how mobile advertisements placed in a mobile application affect the evaluation about mobile application service providers. Specifically, the interaction effects of advertising brand`s familiarity, contextual relevance of an advertisement, and application provider`s familiarity are investigated. Drawing from spillover effects, advertising intrusiveness theory, and contextual advertising theory, six hypotheses are proposed and tested in two experimental settings. The results show a negative spillover effect from the advertising brands` familiarity to the application provider. That is, the loyalty and usage intention toward the application provider are higher when the application hosts an advertisement of little-known brand than that of well-known. Moreover, the attitude toward mobile application provider is more positive when it hosts contextual advertisements (when there is contextual relevance between contents and advertising brand). And little-known mobile applications get more benefit by hosting contextual advertisements than do well-known mobile applications. This study provides theoretical implications to academics studying mobile advertising and sheds some light on how mobile application providers could effectively manage advertisements placed in their applications.
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