외식프랜차이즈 점포의 물리적 환경이 만족도와 재방문의도에 미치는 영향

김정매(Kim, Jung-Mae),한규철(Han, Kyu-Chul),어윤선(Eu, Yoon-Sun) 한국외식경영학회 2015 외식경영연구 Vol.18 No.5

물리적 환경은 고객과 기업의 커뮤니케이션 측면에서 상당히 중요한 요소이다. 이 에 본 연구는 최근 주목받고 있는 프리미엄 김밥 전문점을 이용하는 고객을 대상으로 다양한 물리적 환경 요소를 통해 만족도와 재방문의도와의 유기적인 인과관계를 규명하고자 한다. 연구결과 물리적 환경의 매력성, 청결성, 편리성 요인이 만족도에 유의한 정(+)의 영향을 미치고, 만족도 역시 재방문의도에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 성장기에 있는 프리미엄 김밥 전문점은 기본적인 청결함은 물론이고, 프리미엄이라는 뜻 그대로 고객이 이용하기 편리하고, 고객의 감성까지 자극할 수 있는 소규모 레스토랑으로서의 매력을 갖춘 공간으로서 설계되어야 한다는 시사점을 제시하고자 한다. Physical environments are an incredibly important element in aspects of communication between consumers and businesses. At this, the present study attempted to investigate the systematically causal relationship between satisfaction and revisit intentions through various physical environment elements on consumers using premium kimbab specializing restaurants which are recently attracting attention. The collected data was analyzed using SPSS 13.0. The frequency analysis, confirmatory factor analysis, correlation analysis and regression analysis were applied to analyze the data. Study results revealed that the attractiveness, cleanliness, and convenience factors of physical environments have a positive (+) effect on satisfaction and satisfaction also has a positive effect on revisit intentions. Therefore, this thesis presents implications that premium kimbab specializing restaurants which are now in growing stages, should be designed to be spaces that have all the charms of small scale restaurants and also have basic cleanliness, are convenient to use by consumers as the term premium implies, and can stimulate consumer emotions.

호텔 조직 내에서 성별에 따른 공격적 언행이 비생산적 업무행동에 미치는 영향

김정매(Kim, Jung-Mae),이형룡(Lee, Hyung-Ryong) 대한경영학회 2011 大韓經營學會誌 Vol.24 No.4

뮤리엘 스파크의 여성 인물들 - 그 유형과 종교성

김정매(Jung Mai Kim) 한국영미문학페미니즘학회 1999 영미문학페미니즘 Vol.7 No.1

This paper aims to analyze the female characters of Muriel Spark from the viewpoint of religiosity. Unlike Graham Greene or Evelyn Waugh, Spark hardly uses religious theme in overt form, but rather in such an economic way that common readers easily miss it. An ardent admirer of Cardinal John Henry Newman and herself a Roman Catholic convert from Anglicanism, she states that she felt released from the oppressive stress of being a writer by her conversion. Her view of the novel changes as well. She started writing novels, utilizing them as a form in which to explore the ultimate religious meaning of human relationship or lack of it. She is always more interested in the spiritual status than the superficial social activities of her characters. Although she never openly claimed herself to be a feminist, Spark can be considered one in that she chose to edit the letters of Mary Shelley as well as those of Emily Bronte¨. Besides, most of her main characters are female. She stages not only women who attain self-discovery, maturity and dignity to encounter the Other and transcendental sensibility but also women of extreme egotism and blind selfishness who can never recognize or allow the otherness of the Other into their view of the world. This paper categorizes Spark`s female characters into four types: the woman of self recognition in personal hardship, the woman imitating God, the woman of transcendental vision of divine Providence, and the woman of narrow-mindedness who falls victim to her own selfishness. January Marlow of Robinson, Jean Brodie of The Prime of Miss Jean Brodie, Dame Lettie Colston. Charmien and Jean Taylor of Memento Mori aptly represent the four different types of Spark`s female characters.

왜 많은 여자들이 로렌스를 좋아하는가? : 문화적 페미니즘 관점에서의 접근

김정매 ( Jung Mai Kim ) 한국로렌스학회 2003 D.H. 로렌스 연구 Vol.11 No.2

여성의식과 D.H. 로렌스의 여성상

金正梅(Jung-mai Kim) 성곡언론문화재단 1983 성곡논총 Vol.14 No.-

윌리엄 새커리의 『허영의 시장』-인생논평과 끝맺음을 중심으로

김정매 ( Jung Mai Kim ) 근대영미소설학회 1996 근대 영미소설 Vol.3 No.1

This paper aims to read William Makepeace Thackeray`s Vanity Fair paying special attention to the author`s criticism of life in relation to the significance of the novel`s ending. The novel, as its title Vanity Fair and subtitle A Novel without A Hero clearly tell, is a novel of anti-hero, apart from the traditional fiction of the romantic hero. This perspecrive derives from Thackeray`s view of life, especially that of contemporary society. To him the society of contemporary England, more specifically that of the upper middle class, was a confused fair in which snobs were busy, bustling about buying and selling the commodity called vanity, moral disguises, hypocritical pretensions in order to acquire material wealth and social titles. In this society called Vanity Fair, even William Dobbin, the righteous and self-sacrificing man of true love, and the tender-hearted and kind Amelia cannot be exempted from the category of vain characters, not to speak of Becky Sharp, who is the living embodiment of "inhumane" deceptions and moral hypocrisy. In the world of Vanity Fair, nobody is heroic enough to deserve the satisfying fulfillment of his or her desire or wish to the full. Even the reader is left unsatisfied and unhappy at the end because according to Thackeray life is "Vanitas Vanitatum!" and he endeavoured to depict life true to its reality, not following the conventional form of fiction, which is yet another form of vanity fair.

韓國의 地方債制度 改善方案에 관한 硏究

金正梅(Kim Jung Mae) 조선대학교 지식경영연구원 2001 지역개발연구 Vol.6 No.2

中小企業의 效率的 資金調達 方案

金正梅(Kim, Jung-Mae) 조선대학교 지식경영연구원 1997 기업과 혁신연구 Vol.20 No.1

해체적 글쓰기: 진 리이스의『 드넓은 사가소 바다 』 - 『 제인 에어 』와의 비교 연구-

김정매 ( Jung Mai Kim ) 한국영미문학페미니즘학회 1996 영미문학페미니즘 Vol.3 No.1

This paper aims to read Jean Rhys`s Wide Sargasso Sea from a deconstructivist viewpoint comparing it with Charlotte Bronte`s Jane Eyre, its host text. Although commonly considered as a British writer, Jean Rhys possesses a different perspective from those of the writers born and raised in Great Britain. Being Creole, she could provide us with a perspective of the third world, unlike those of British or Europeans. This difference in perspective stands out conspicuously in her fifth novel Wide Sargasso Sea. Reading Charlotte Bronte`s Jane Eyre, one of the 19th century British classics, she was disturbed with the characterization of Bertha, the Creole wife of Rochester. To Rhys, she was an impossible character representing only the British side of things, therefore a character to be rebuilt and humanly reformed. Rhys brought her out from behind the stage of Jane Eyre and gave her a voice to tell us her story. Rhys not only rebuilt the character of Bertha but also did other necessary changes in her novel. In a sense, she created a totally subversive discourse, giving voice to the `muted` and marginalized group in Jane Eyre. A product of deconstructive reading, it enacts the return of the repressed or recovery of female experience from the realm of `nonbeing.` Rhys renamed Bertha as Antoinette using her maiden name, implying that name is an important symbol representing one`s identity. In this sense, it is significant Rhys does not offer any name to the husband of Antoinette although she stages him as one of the narrators - one of the deconstructive strategies. Above all, the first-person narrator/heroine of the host text, Jane, never appears and there is no space whatever that suggests any sign of her presence in the guest text. As a symbiont, Wide Sargasso Sea succeeds to deconstruct the elements of Bronte`s Jane Eyre to create a territory of nightmarish atmosphere of anxiety and uncertainty, showing us the violent oppression of Antoinette/Bertha by the Wide Sargasso Sea from racism, imperialism and patriarchy. In short, Jean Rhys created a novel of postmodern psychology out of the Victorian romantic novel of realism.

『채털리 부인의 연인』 다시 읽기: 생태학적 텍스트로서의 의의

김정매 ( Jung Mai Kim ) 한국로렌스학회 2001 D.H. 로렌스 연구 Vol.9 No.2