http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 김일철 (검색결과 94 건)
- 무료
- 기관 내 무료
- 유료
-
김일철 성균관대학교 사회과학연구소 1973 社會科學 Vol.12 No.1
Community Development is a human process by which human beings become more competitive to live with changing world. Mention is however often made of the tangible results and achievements. But more is involved than the mere externally observable events. These are only evidences of processes occuring within Community Development. A human being has an unlimited potentialities for development. By working together with people for the good of the community, this potential can emerge and grow stronger. Each person is capable of growth in social responsibility, leadership, initiative, and social sensitivity. Community Development is a process by which these potentials can be cultivated and strengthened. Community Development is and for human development in the end. Tangible results are of course very important. But these are only one of the results to be acquired. The goal of the program. is and must be human development. Economic development has been the very single purpose program. It also has been large scale programs which often aims at restructuring of nations economic structure and it is usually one hundred percent government undertaking. Community Development, on the other hand, is based upon the principle of voluntary initiative and leadership of the people. Community Development is, by and large, a small scale, intimate, and balanced lift of own community by their own efforts. Government assistance which is very essential remains largely as supplementary supportive functions. More detailed analysis of processes and methodology in Community Development are attempted and finally present efforts for Community Development in korea are analyzed. An emphasis has consistently been given to democratic processes rather than the tangible results obtained in the program.
-
우리나라 PR 실무자들의 IMC 평가에 관한 연구 : Q 방법론에 의한 분석
김일철 한국주관성연구학회 2007 주관성연구 Vol.- No.15
Since the appearance of integrated marketing communications (IMC) in the early 1990s, its differing characterizations as a 'new marketing communication paradigm' versus 'nothing new' or 'management fad' have not been fully settled. In practice, some organizations operating in Korea have adopted IMC and many marketing communication service agencies insist that their specialty lies in IMC. But from an academic perspective, the field does not seem to be that active here. Why is this? So far, most of the studies on IMC have utilized a quantitative research methodology and have focused primarily on enterprises and their advertising agencies in the areas of perception, implementation, barriers, evaluation and compensation and other individual elements. The purpose of this study is to understand, utilizing Q methodology, how PR practitioners in Korea evaluate IMC in depth based on their experiences. A total of 34 responses were collected in the P sample and aQ sample of 31 items was developed following a pre-test. The Q sample responses were analyzed with the QUANL program, leading to the finding that Korean PR practitioners believe that IMC maximizes the communications effect and most advantageously takes into account changing market conditions. This study also confirmed that there are some barriers to optimum implementation of IMC in Korea such as low economies of scale, turf battles and insufficient top management involvement. Finally, Korean PR practitioners are optimistic about the future of IMC, conceding that it is the best approach going forward, despite unavoidable trial and error.
-
金一鐵 서울대학교 사회과학연구소 1982 社會科學과政策硏究 Vol.4 No.1
1976年 國勢調査에 의하면 印尼의 總人口는 約 1억 3천만에 달한다. 그러나 190萬平方킬로미터의 國土에 平均 人口密度 69名에 不過하다 ^*^* 그러나 印尼人口分布의 問題點은 全國土의 7% 밖에 안되는「자바」섬에 全人口의 63%가 集中되고 있는 데 있다.
-
-
-
-
김일철,김승일 한국주관성연구학회 2009 주관성연구 Vol.- No.18
The purpose of this study is to categorize journalists type in accordance with objectivity. Total P sample was collected randomly from Busan, Daegu and Gyungnam province who work for daily newspapers and broadcasting companies. The result proved 4 different types named scholastic, bureaucratic, politician, salaried type each. First type tries to meet the objectivity by his or her own regulation more than the endowed terms and conditions. Second pay more attention to law and regulation to keep the fairness if necessary. The third type trust the professionalism of which could maintain the minimum fairness. This is slightly different from the first type. And the 4th type stress the commercialism as much as journalism. Based on this findings and comparison with similar former studies, we argue that there are some slightly different perspectives among journalists about objectivity. More importantly, the perception about the objectivity has been changed in accordance with the development of society. In other words, those sub concepts like objectivity, balance, and neutrality are interpreted differently than former study. Clearly, this is result of democratization that brought the critical discursive publics. This study has limits on media and journalists sampling. Exclusion of new media in the digital era also remains as a defect. In the rushing convergent and emergent media environment, this study could be a milestone to detonate the digital objectivity contention hopefully. 본 연구에서는 현업 기자들의 공정성 인식을 유형화해보기 위해 부산, 경남, 대구 지역 종합일간지와 공중파 방송 기자 34명을 대상으로 공정성 인식에 대한 주관성 연구 및 분석을 실시했다. 그 결과 기자들의 공정성 인식은 뚜렷한 차이를 나타냈으며 그 유형은 학자형, 관료형, 정치가형, 샐러리맨형 등 4가지로 나타났다. 학자형은 공정성을 중시하면서도 기자 스스로 공정성을 구현하려는 것으로 분석됐다. 관료형도 공정성을 중시하지만 필요하다면 법적, 제도적 장치를 동원해야 한다고 생각하고 있는 점이 학자형과 구별되었다. 또 공정성을 중시하면서도 경향성을 뚜렷하게 선호하는 그룹이 존재했는데 이는 정치가형으로 분류됐다. 그러나 공정성을 중시하지 않는 유형으로 분류된 샐러리맨형은 광고주의 영향력이나 상업주의에 특히 민감한 것으로 분석되었다. 이 연구에서는 공정성 논의에 다양한 담론이 존재하듯이 현장 언론인들 사이에서도 공정성에 대한 인식에 다양한 편차가 있다는 것이 확인되었다.
-
-
-
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
