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국내 병원의 전략에 관한 인식과 구성요소 및 질 수준 평가
김영훈(Young-Hoon Kim),김효정(Hyo-Jeong Kim),김한성(Han-Sung Kim),우정식(Jung-Sik Woo) 한국경영과학회 2012 韓國經營科學會誌 Vol.37 No.4
The purpose of this study is to evaluate of the perception, elements and quality level of business strategy in domestic hospitals. We analyze survey data about strategy. Significantly, we find that domestic hospitals were greatly feeling about the necessity and importance of strategy, but elements and quality level of actual execution strategy is much lower. When evaluating level on the perception, elements and quality of strategy within each of Miles and Snow’s strategy type, PA(prospector+analyzer) was higher than DR defender+reactor). And result of structural equation modeling(SEM), elements had a significant influence on the quality of the strategy, a positive relationship between the components and the PA have been identified. Therefore, we propose that to increase the elements level in order to improve the quality level of strategy, and hospital administrators are need to be PA rather than DR.