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조직후원인식이 직원 인게이지먼트와 직무만족에 미치는 영향: 서울지역의 특1급 호텔직원을 중심으로
김경자 ( Kyungja Kim ) 관광경영학회 2019 관광경영연구 Vol.88 No.-
The purpose of this study is to find out the effect of hotel sponsorship recognition on employee engagement in a total of 346 employees of a first - class hotel company in Seoul, The results of this study are summarized as follows. As a result, the emotional sponsorship recognition and the instrumental sponsorship recognition of organizational sponsorship awareness are both sensitive to emotional edge and job involvement, and hotel companies respect employee opinions, show interest in welfare welfare, Efforts should be made to help improve performance with sufficient support for performance. The effect of organizational sponsorship perception on job satisfaction was found to have a significant effect on emotional sponsorship perception, but not on perceived sponsorship perception. Employees are less satisfied with the welfare provided by the hotel, and show the influence of the job satisfaction department on the active assistance of the hotel, clarity of the work distribution, and the supply of human resources. Term and long - term plans for enhancing job satisfaction through raising the awareness of donor support. Job satisfaction has a more crucial role in job satisfaction. I have made a strategic suggestion that I need to understand and satisfy the ultimate values that employees seek to improve emotional engagement and job engagement.
김경자(Kim, Kyungja) 충북대학교 생활과학연구소 2017 생활과학연구논총 Vol.21 No.2
This study investigated levels of consumer knowledge and willingness to pay for certified farm products. Four types of certificates were selected from those managed by Korean NAQS. These werethe Organic Processed Food Certification, the GAP certification, the Agricultural Products Traceability Management System (APTMS), and the Korea Protected Geographical Indication (KPGI). In 2016, a questionnaire survey was administered to 306 housewives aged between 21 and 61 in the Greater Seoul area. Consumers’ knowledge about and their willingness to pay (WTP) for rice, apples, napa, and beef labeled with four types of certificates were measured. Results showed that 47% of the respondents understood the meaning of an organic marker but only about one third of the respondents understood the markers for GAP, geographical certificate, and traceability certificate. WTP ranged from 110% of the baseline price (for rice) to 123% (for beef); the average WTP across all the products and certificate types was 116% of their baseline prices. Among the four certificate types and four product types, WTP for organic certificates and beef were the highest. Respondents who had grown up in theSeoul area or who were employed tended to have high WTP scores, although their consumer knowledge levels about the certificates were not very high. By contrast, the group with both a high WTP score and good consumer knowledge had high household incomes compared to the other groups.
치킨제품 인증표시에 대한 소비자 선호 평가: 이산선택모형의 적용
김경자 ( Kyungja Kim ),린위쑤안 ( Yu-hsuan Lin ) 한국소비자학회 2020 소비자학연구 Vol.31 No.1
식품안전과 환경문제에 대한 관심이 증가하면서 소비자들은 점점 더 먹거리를 선택하는 데 주의를 기울이고 있고 이에 따라 정부는 다양한 관련 인증을 개발하여 소비자들의 선택을 돕고 있다. 그러나 소비자들이 이들 인증을 얼마나 이해하고 활용하는지는 많이 연구되어 있지 않다. 이 연구는 한국에서 두 번째로 많이 소비되는 육류인 치킨제품을 대상으로 다양한 인증표시에 따른 소비자들의 지불의도를 측정하여 식품안전과 환경관련 인증에 대한 소비자선호를 비교하고자 하였다. 이를 위해 치킨제품의 원산지, 인증표시(HACCP 인증, 유기농 인증, 무항생제 인증), 브랜드, 가격 등 4개 속성을 짝지은 2개 선택지 16개를 제공하고 206명의 소비자 선택에 의거하여 각 속성에 대한 소비자 한계지불의도를 계산하였다. 실험결과 아무런 속성 표시도 주어지지 않은 일반 치킨제품에 대한 소비자 지불의도는 평균 8,722원이었고 국내산 제품, 유기농 제품, HACCP 표시 제품, 무항생제 제품에 대한 추가(한계)지불의도는 각각 1,907원, 9,985원, 6,405원, 6,064원으로 나타났다. 이는 주어진 식품관련 인증에 대한 소비자들의 높은 관심을 반영하는 것이라고 볼 수 있는데 특히 유기농 제품에 대해서는 일반 제품의 두 배 이상 가격을 지불할 정도로 선호가 높았다. The consumption of chicken has been the second-largest livestock product in South Korea. As concerns on food safety and environment-friendly, consumers are more careful about what they eat. Due to a unique food culture connected to the Korean chicken meat market, this study investigates consumers’ preferences regarding a chicken meat product by using a discrete-choice experiment (DCE) approach. Based on data collected both online and offline in the Greater Seoul area, the results show that consumers were willing to pay an average price of 8,722 KRW (7.50 USD) for a non-specific fried-chicken meal. Labels for domestic origin, organic certificate, hazard analysis and critical control points (HACCP) certificate, and antibiotic-free certificate resulted in marginal willingness-to-pay (MWTP) premiums of ₩1,907, ₩9,985, ₩6,405 and ₩6,064, respectively, clearly reflecting the respondents’ concern about poultry products’ attributes and attentiveness to labeling.
김경자(Kim, Kyungja),심인선(Shim, Insun) 충북대학교 생활과학연구소 2019 생활과학연구논총 Vol.23 No.1
The aim of this study was to investigate the prevalence of consumer conformity and to examine how this correlates with consumer desire for uniqueness when purchasing cosmetics. Data were collected from 132 female consumers in the Seoul metropolitan area and analyzed using SPSS. Results show that consumer conformity is strong, irrespective of the level of financial risk perceived by consumers and consumers’ level of cosmetics consumption. Among those surveyed, 81% chose the best-selling essence (the product with high perceived risk) and 76% chose the best-selling cleansing product (the product with low perceived risk), rather than a new product. With regard to consumer desire for uniqueness, only the need for creative uniqueness was negatively correlated with consumer conformity when it came to the purchase of essence and cleansing products.
IPA 분석을 활용한 배달앱 이용고객의 선택속성에 관한연구: 연령대 차이를 중심으로
김경자 ( Kyungja Kim ) 관광경영학회 2021 관광경영연구 Vol.103 No.-
This study analyzes the importance-satisfaction of the selection attribute for customers who use delivery apps, and presents the priority of the selection attributes that are important to customers in the delivery market where the complexity of delivery app selection is emerging. I tried to suggest a way to reduce the width. A total of 240 copies were used for analysis as a sample of 60 copies each by age (20s, 30s, 40s, 50s) targeting delivery app users. The delivery app selection attributes consisted of accessibility, informationality, responsiveness, product quality, and additional services, and the importance and satisfaction were analyzed. Practical implications for issues requiring priority improvement for the sustainability of restaurants entering the delivery market and improving customer satisfaction by deriving improvement points by identifying customer needs by conducting IPA analysis on the importance of the delivery app selection attribute-satisfaction Presented. At the time when the base of the past 20s and 30s expanded to 30% of the total for those in their 40s or older, the basis for establishing an operation strategy for each age through realistic and clear performance indicators was presented through understanding the needs of customers through age differentiation.