[취재보도 부문_제169회 이달의 방송기자상] 감사원, 암행어사의 역할을 제대로 하고 있는가? : 〈민간인 정보 수집 등 감사원 표적감사 의혹 연속보도〉 2022년 8월 31일, 10월 6일~20일 보도 MBC 김건휘 기자

김건휘 (사)방송기자연합회 2023 방송기자 Vol.70 No.-

외식기업 문화마케팅이 브랜드 자산에 미치는 영향: 여성 소비자 쇼핑가치를 조절효과로

김건휘 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.8

The purpose of this study is to investigate the effect of cultural marketing on the brand equity and the variables controlling the female consumer shopping value. The questionnaire survey was conducted from May 01, to May 31, 2019. The subjects of the survey were female consumers who visited a restaurant in Seoul city. The results of this study are as follows. First, cultural marketing and brand image of restaurants Cultural promotions, cultural production, and cultural firms were found to have a significant influence on brand quality. Cultural marketing activities of restaurants have more sub - factors on brand image than perceived quality of consumers. Second, the effect of the shopping value of the female consumer on the cultural marketing and the perceived quality Cultural Promotion Practical Shopping Value, Culture Support Practical Shopping Value has significant positive control effect. The results of this study are different from those of previous studies because practical shopping value has become a controlling variable and influenced cultural promotions and cultural support. Third, the value of female consumers' hedonic shopping has a positive moderating effect on both cultural marketing and perceived quality.

도심형 엔터테인먼트공간이 외식 소비자의 기대 서비스 및 행동의도에 미치는 영향

김건휘,하헌수 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.6

This study was conducted for customers who found urban entertainment. The results of this study are as follows. First, we analyzed the effect of urban entertainment on customer expectation service level and consumer behavior intention by dividing urban entertainment into four sub - variables such as geographical location, culture and experience, leisure, relaxation and entertainment. A total of 255 valid questionnaires were used as the final analysis, except for the 14 questionnaires which were responded unfairly. The results of this study are as follows. First, the influence of the urban entertainment space on the technical quality was found to have a positive effect on expected service, which are the sub - variables (geographical location, culture and experience, leisure and rest, entertainment). And the effect of urban entertainment space on functional quality is positively affected by three variables of sub - variables (culture and experience, leisure and rest, entertainment). Second, the effect of urban entertainment space on revisit intention positively affects the service expectation (geographical location, culture and experience, entertainment). And effects of urban entertainment space on recommendation intention positively affects the service expectation (geographical location, culture and experience, leisure and rest, entertainment).

외식종사원의 고용환경변화와 직무스트레스가 이직의도에 미치는 영향 :조직공정성을 조절변수로

김건휘 한국외식경영학회 2020 외식경영연구 Vol.23 No.2

The purpose of this study is to analyze the effects of changes in employment environment and job stress on turnover intention of restaurant franchise employees. First, the generalization of layoffs and the increase of irregular workers have a statistically significant effect on turnover intention. Second, job characteristics and organizational characteristics have a statistically positive effect on turnover intention. Third, the moderating effect of organizational fairness on the change of employment environment and turnover intention was the increase of non-regular workers in 3 stages. Fourth, the moderating effect of organizational fairness on job stress and turnover intention was in the third stage. The job characteristics and organizational fairness had a negative control effect on turnover intention. The manager of a restaurant employee should keep in mind that if there are many employees who have thoughts about turnover intentions, the efficiency of their work will be reduced, and the employment instability of employees will be eliminated. It will help management development. 본 연구는 외식 종사원의 고용환경변화와 직무스트레스가 이직의도에 미치는 영향을 분석하고 조직공정성이 외식종사원의 고용환경변화와 직무스트레스 사이에 어떠한 조절효과가가 있는지를 파악하는데 그 목적을 두고 연구하였다. 연구의 가설검증 결과를 다음과 같다. 첫째, 외식 종사원의 고용환경변화가 이직의도에 미치는 영향에서는 정리해고 보편화, 비정규직 증가는 이직의도에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 외식 종사원의 직무스트레스와 이직의도에 미치는 영향은 직무적 특성, 조직적 특성은 이직의도에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 조직공정성이 고용환경변화와 이직의도에 미치는 조절효과는 독립변수로 투입된 1단계에서는 정리해고보편화, 비정규직 증가가 유의적인 정(+)의 영향력이 있었고, 조절변수인 조직공정성이 추가로 투입된 2단계에서는 3.0%의 추가 설명력이 있었다. 3단계에서는 비정규직의 증가*조직공정성은 이직의도에 유의적인 부(-)의 조절효과가 있었다. 넷째, 조직공정성이 직무스트레스와 이직의도에 미치는 조절효과는 독립변수로 투입된 1단계에서는 직무적 특성과 조직적 특성이 유의적인 영향력이 있었고, 조절변수인 조직공정성이 추가로 투입된 2단계에서는 3.0%의 추가 설명력이 있었다. 3단계에서 직무적 특성*조직공정성은이직의도에 유의적인 부(-)의 조절효과가 있었다. 외식 종사원 관리자는 이직의도에 대한 생각을 가진 종사원이 많으면 업무의 효율성이 떨어지는 것을 명심하고 종업원의 고용불안정성을 제거해주는고 또한 다양하고 지속적인 교육을 통해 종사원들의 이직의도에 대한 생각을 바꿀 수 있다면 경영발전에 도움이 될 것이다.

브랜드 커피전문점의 외재적 단서와 이용동기가 소비자 태도 및 행동의도에 미치는 영향

김건휘 한국외식경영학회 2022 외식경영연구 Vol.25 No.4

This study was examine the effect of external cues perceived by consumers using brand coffee shops on consumer attitudes, In addition, we investigated how customers' motives for using coffee shops affect consumer attitudes, and surveyed customers who have used brand coffee shops to see how consumer attitudes affect behavioral intentions. The results of this study are as follows. First, as a result of examining the degree of influence of brand coffee shop extrinsic cue factors on consumer attitudes, it was found that brand awareness, store image, and packaging design had a significant effect on consumer attitudes. Second, as a result of examining the degree of influence of brand coffee shop use motive factors on consumer attitudes, it was found that hedonistic motives, utility motives, and conspicuous motives had a significant effect on consumer attitudes. Third, as a result of examining the effect of consumer attitudes of brand coffee shops on behavioral intentions, it was found that the influence of brand coffee shops' consumer attitudes on revisit intentions had a significant effect. Also, it was found that the consumer attitude of the brand coffee shop had a significant effect on the recommendation intention. 본 연구는 브랜드 커피전문점을 이용한 소비자가 인지하는 외재적 단서가 소비자 태도에 어떠한 영향을 미치는지, 또한 커피전문점을 이용한 고객의 이용동기가 소비자 태도에 어떠한 영향을 미치는지 알아보고, 소비자 태도는 행동의도에 어떠한 영향을 미치는지 브랜드 커피전문점을 이용해 본 고객들을 대상으로 조사하였다. 본 연구의 결과는 다음과 같다. 첫째, 브랜드 커피전문점 외재적 단서 요인이 소비자 태도에 미치는 영향 정도를 검증한 결과는 브랜드 인지도, 점포이미지, 패키징디자인이 소비자 태도에 유의한 영향을 미치는 것으로 나타났다. 둘째, 브랜드 커피전문점 이용동기 요인이 소비자 태도에 미치는 영향 정도를 검증한 결과는 쾌락적 동기, 효용적 동기, 과시적 동기로 소비자 태도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 브랜드 커피전문점의 소비자 태도가 행동의도에 미치는 영향을 검증한 결과는 우선 브랜드 커피전문점의 소비자 태도가 재방문 의도에 미치는 영향은 유의한 영향을 미치는 것으로 나타났다. 그리고 브랜드 커피전문점의 소비자 태도가 추천의도 역시 유의한 영향을 미치는 것으로 나타났다.

최고경영자의 친환경태도가 호텔종사자의 친환경태도에 미치는 영향 - 친환경교육의 조절효과를 중심으로 -

김건휘,최수용 한국호텔관광학회 2014 호텔관광연구 Vol.16 No.6

The purpose of this study is to investigate how environmental attitudes of top managers of hotel industry affect on environmental commitment of hotel employees and to identify the moderator effects of green education program on it using the hierarchical regression analysis suggested by Baron & Kenny. The findings and implications can be summarized as follows. First, environmental attitudes of top managers has significantly positive effect on value commitment or normative commitment of hotel employments. Secondly, there is a positive main effect and moderator effect of green educational program between environmental attitudes of top managers and value commitment of hotel employees. Third, there is a negative main effect of a green educational program but no moderator effect of a green educational program between environmental attitudes of top managers and value commitment of hotel employees. Hence we can concludeenvironmental attitude of top manager is a important factor on environmental commitment of hotel employees and while green educational programs has a positive effects on value commitment, has a negative effect on normative commitment of hotel employment.

O2O 외식배달 플랫폼 서비스품질이 지속이용의도에 미치는 영향: 자기결정성을 조절변수로

김건휘 한국외식경영학회 2020 외식경영연구 Vol.23 No.4

The purpose of this study is conducted with the aim of verifying the effect of self-determination and the relationship between self-determination and the quality of service of O2O catering delivery platform. The hypothesis results of the study are as follows. First, as a result of verifying the effect of O2O catering delivery platform service quality on sustainable use intention, it was found that information quality, system quality, product quality, and social quality have a significant effect on sustainable use intention. Second, the effect of autonomous motivation on service quality and sustainable use intention of O2O catering delivery platform, system quality* autonomous motivation had a positive (+) moderating effect on sustainable use intention. Third, the effect of the motivating motivation on the service quality and sustained use intention of the O2O catering delivery platform had a positive (+) moderating effect on the sustained use intention. 본 연구는 O2O 외식 배달 플랫폼의 서비스 품질과 지속이용의도에 미치는 영향관계와 자기결정성의 조절효과를 확인하는데 그 목적을 두고 연구하였으며, 연구의 가설검증 결과를 다음과 같다. 첫째, O2O 외식 배달 플랫폼 서비스 품질이 지속이용의도에 미치는 영향을 검증하기 위하여 다중회귀분석을 실시한 결과는 정보품질, 시스템품질, 상품품질, 사회성 품질은 지속이용의도에 유의한 영향을 미치는 것으로 나타났다. 둘째, 자율적 동기가 O2O 외식 배달 플랫폼 서비스 품질과 지속이용의도에 미치는 영향은 1단계에서는 정보품질, 시스템 품질, 상품 품질, 사회성 품질이 유의적인 정(+)의 영향력이 있었고, 2단계에서는 0.2%의 추가 설명력이 있었다. 3단계에서는 1.5%의 설명력이 증가하였고, 시스템품질*자율적동기는 지속이용의도에 유의적인 정(+)의 조절효과가 있었다. 셋째, 타율적 동기가 O2O 외식 배달 플랫폼 서비스 품질과 지속이용의도에 미치는 영향은 1단계에서는 정보품질, 시스템 품질, 상품 품질, 사회성 품질이 유의적인 정(+)의 영향력이 있었고, 조절변수인 타율적 동기가 추가로 투입된 2단계에서는 6.5%의 추가 설명력이 있었다. 각 상호작용항이 추가로 투입된 3단계에서는 0.5%의 설명력이 증가하였고, 서비스품질*타율적동기가 지속이용의도에 유의적인 정(+)의 조절효과가 있었다.

글로벌지수의 구성요인 및 모형 탐색 : 부산의 국제화 측정 및 세계도시와의 비교를 위한 방향 제시

김건휘,현민 국립부경대학교 글로벌지역학연구소 2024 Journal of Global and Area Studies(JGA) Vol.8 No.1

With the advancement of globalization, cities are no longer just places within the ethnic boundaries of a country. Cities are now becoming places where national, regional, and global dimensions coexist. More than half of the world’s population lives in large cities, and these cities are transcending countries. They act as a driving force of global economic growth. Accordingly, the research first presents an econometric model to construct a global index. We conduct a series of empirical modeling to calculate the coefficients necessary for the model and build a global index with relative objectiveness. After building a global index with series of quantitative modelling, we conduct a country- and year-level comparison among countries. Lastly we suggest future plans and necessary variables for creating a global index by city particularly for Busan. We suggest some necessary and significant variables that could be extracted both from the existing database and from series of survey. The main purpose of the research is to present a rough direction of constructing Busan global index which is significant for international comparison among cities. The research aims to give fundamental insights to the significance of constructing city-level global index, and furthermore, basic idea of constructing the index using necessary variables. Our research contributes to the past and current literature reltaed to the global index by presenting a robust index from series of empirical modeling and coefficients which could be adopted as a global index to compare global cities.

Non-tariff Measures on the Production Network: Analysis on the Forward and Backward Participation in Global Value Chains

김건휘 한국국제경제학회 2024 International Economic Journal Vol.38 No.1

Unlike the sound purposes of the NTMs to shape the necessary protection to ensure consumers and environmental safety, the majority of the past literature often addressed the adverse impact of NTMs on international trade. Among the past literature, only a handful of studies dealt with the relationship between non-tariff measures and participation in global value chains. We address two research questions. First, what are the impacts of technical regulations on participation in global value chains? Second, does the impact of technical regulations differ across the sectors? With the recently published non-tariff measures data from UNCTAD-TRAINS, this study constructs the Additional Compliance Requirement Indicator to test whether technical regulations facilitated or sabotaged the backward and forward participation in global value chains. The results indicate that additional burdens for exporters hamper global value chain participation through both backward and forward participation. Moreover, technical regulations in the agriculture sector seem to be more harmonized compared to the manufacturing sector. As technical regulations often serve as sound measures to shape the necessary protection for consumers and environmental safety, harmonization of the technical regulations is preferred rather than mere eradication.

Global Value Chains and its Implication on Investment

김건휘 국립부경대학교 글로벌지역학연구소 2023 Journal of Global and Area Studies(JGA) Vol.7 No.4

Foreign investment and international trade are the key drivers of economic development. While the past literature on FDI often addressed the positive economic impact of foreign investment, the linkage between FDI and international trade is still controversial. To thoroughly examine the relationship between FDI and international trade, we develop a reduced-form equation model to test the impact of international trade on FDI empirically. As the structure of international trade shifted to an exclusively fragmented production network known as the Age of Global Value Chains, we incorporate the Global Value Chains participation as a driving force of FDI inflow. Defining Global Value Chains participation as the global network of an economy on the world and FDI as a foreign investment policy, we empirically test whether the Global Value Chains network affects the investment policy of a nation. We decompose GVCs participation as backward and forward participation, where backward participation refers to the foreign value-added content of domestic exports, and forward participation indicates the domestic value-added content of foreign exports. Our panel fixed effect regression results indicate that the more countries are engaged in GVCs participation, the more they receive FDI. Particularly, economies with higher forward participation have a higher chance of receiving foreign investment than those with higher backward participation.