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      • KCI등재

        소비자의 로하스 소비의식과 로하스 상품소비

        고정원 ( Jung Won Go ),이성림 ( Seong Lim Lee ),김민정 ( Min Joung Kim ) 한국소비자학회 2010 소비자학연구 Vol.21 No.4

        본 연구는 소비자의 로하스 소비의식과 로하스 상품 소비 수준을 분석함으로써 우리나라의 로하스 현황을 파악하고 향후 발전 가능성을 예측하여 보고자 하였다. 이를 위해 서울·경기지역에 거주하고 있는 20세~60세 미만의 남녀 소비자 1000명으로부터 수집된 자료를 사용하여 상관분석, t-test, 분산분석, 회귀분석을 실시하였다. 주요 분석 결과는 다음과 같다. 첫째, 우리나라 소비자들은 어느 정도 로하스 소비의식을 가지고 있으나 그 수준은 높은 편은 아니며, 이타적 성향은 로하스 소비의식에 유의한 영향을 미친다. 소비자의 이타적 성향의 평균점수가 보통 수준인 것으로 볼 때, 이러한 상태가 지속되면 향후 로하스 소비가 지속적으로 발전할 가능성은 낮아 보인다. 둘째, 가장 많이 소비되는 로하스 상품은 에너지 효율 등을 고려한 전자제품이며, 자연식품과 건강식품, 세제 등에서의 소비도 활발한 편인데, 웰빙 트렌드로 인해 자연식품 및 건강식품, 세제 등의 시장의 규모가 커져있는 영향을 받았을 것이라고 예상된다. 이외에 화장품, 의류, 대체의료, 대체교통, 재생제품 등의 소비 수준은 낮은 편이며 에코투어, 심신조화프로그램, 예방적 건강관리는 소비자들의 건강관리와 관련한 항목으로 소비 빈도가 비교적 높은 것으로 평가된다. 사회책임투자, 자연에너지 등의 이용은 매우 저조하다. 셋째, 사회 인구학적 변인 및 건강관련 변인, 그리고 로하스 소비의식에 따라 로하스 상품 소비 수준에 차이가 있는 것으로 나타났다. 가장 영향력이 큰 변수는 로하스 소비의식이고, 다음으로 성별과 연령이 로하스 상품 소비에 유의한 영향을 미치는 것으로 나타났다. 로하스 소비 의식이 높을수록, 연령이 증가할수록, 여성보다 남성의 로하스 상품 소비수준이 높다. 분석결과 바탕으로 로하스 소비의 성장을 위해 다음과 같은 시사점을 제언하였다. 첫째, 기업들은 다양한 로하스 상품들을 개발하여 시장에 내놓아야 하고, 이를 지원하는 환경프로그램 및 정책이 시행되어야 한다. 둘째, 가장 중요한 것은 로하스 소비의식이며 로하스 소비의식을 높이기 위해서는 소비자들로 하여금 고비용과 불편을 감수하더라도 로하스 소비를 해야 할 필요성과 이타심을 일깨울 필요가 있다. The lifestyles of people who pursue well-being, a state of pursuing the general health as well as happiness and giving values to the improved quality in an individual`s health and life, can be said to pursue healthy, happy, beautiful, and composed lives(Soo Mm Park, 2006). This pursuance of a sound and healthy lifestyle created a sense of responsibility not only for individuals or family but also for the society as a whole, developing the new trend called LOHAS(Lifestyle of Health and Sustainability)(Yong Joo Kyun, Hung Kyu Gong, Kyang In Byun, 2006). At this point of time in which the significance of environment, sustainable consumption and economy are emphasized, the LOHAS is a necessary lifestyle that improves industrial development and consumers` consciousness. The products that have become the targets of this concept of LOHAS have increased, varying from detergents, foodstuff to construction materials and clothes. The purposes of the study were to investigate the current status of the LOHAS consumption and to predict the future of the LOHAS consumption in Korea based on the analysis of the consumer`s consciousness of the LOHAS consumption and the consumption of the LOHAS products. A survey of 1.000 adult consumers living in Seoul and Kyung-ki area was conducted and correlation analysis, t-test, ANOVA, and regression analysis were applied for the data analysis. The major findings were as following. First, Korean consumers were aware of the LOHAS consumption and the average level of the consciousness of the LOHAS consumption was not quite high. The most influential variable on the level of the consciousness of LOHAS consumption was altruism and the effects of the socio-demographic variables were not significant controlling consumer`s level of altruism. Since the level of altruism was modest, it was not predicted that the LOHAS consumption were actively progressed in the future. Second, the most widely used LOHAS product was energy saving electronic appliances and the consumption levels of the natural and healthy food, natural soaps and detergents were relatively high, of which the product markets have been expanded due to the well-being consumption trend. The LOHAS consumption levels of the cosmetics, and clothes, alternative medical care, alternative transportation, and recycled products were low, because these are still in the stage of introduction yet and customers lack recognition of the products. On the other hand the use of eco-tour, mind-body harmony program, preventive health care were found to be spread widely, but the investment on socially responsible investing and the use of natural energy were rarely found. Third, the level of consumption of the LOHAS products was significantly associated with socio-demographic variables, health condition variables, and the level of consciousness of the LOHAS consumption. The most influential variable was the level of consciousness of the LOHAS consumption, then sex, age. The level of consciousness of LOHAS was higher, older, men had a higher level of consumption of LOHAS products. The research shows that consciousness of the LOHAS is the most important variable. People of higher education and altruism turned out to have higher rates of consciousness. Through this, in order to spread the LOHAS, efforts to increase the interests and awareness of the LOHAS based on the customers` altruism need to be made. The LOHAS has to accept the high cost and inconvenience of consumption behaviors. It also involves aspects that do not fit with values such as convenience, immediacy, fun, all of which pursued by these day`s markets. Because consciousness of the LOHAS consumption has its roots on altruistic consumption that focuses on the responsibility of a society as well as environment rather than the egoistic consumption, altruism should be developed to become a public resource that can support our future society although it exists in the personal area. Based on the results, the implications for the progress of the LOHAS consumption were suggested. First, various LOHAS products were needed to be developed and marketed by the enterprises, and the public policies to support these enterprises` activities were necessary, The LOHAS consumption has been partially implemented in the energy-saving electronic products as well as foods which were easy to choose for customers and is still in the stage of introduction in other parts of consumptions. In order to spread the LOHAS consumption, not only the customers` transition in consciousness but also the various supply of LOHAS products in markets is important. Enterprises need to develop various LOHAS products that are accessible to customers and the government should announce a new policy that supports this. Thus, there needs to be efforts in both the consumptive and productive aspects. Differentiated products that arouse voluntary needs from customers and active publicity activities are needed to develop the LOHAS consumption. Second, the most important thing was to make consumers aware of the importance of the LOHAS consumption despite its inconvenience and high-price. As eco-friendly products and well-being, the LOHAS has the possibility to develop into a new, upgraded trend by coinciding to sustainable lifestyles that promote ethical consumption. A transition in consciousness to practice the LOHAS is required in such a rapidly changing society. There needs to be more detailed studies on LOHAS consumption as well.

      • 중의체질(中醫體質)과 사상의학(四象醫學)의 비교(比較),연구(硏究)

        고정현 ( Jung Hyun Go ),권희완 ( Hui Wan Gwon ),성선희 ( Sun Hui Sung ) 국제통합대체의학협회 2010 국제통합대체의학회지 Vol.6 No.1

        Studying physical constitution is a common feature of Sasang Constitutional Medicine and Constitutions of T.C.M. There were no precedent studies about this theme. Although the concept between Sasang Constitutional Medicine and Constitutions of T.C.M. is quite different, we were able to find the same features. 1. In viscera and entrails diagnosis, both of them include physiological phenomenon and anatomy contents, they consider a heart controls mental condition and regard Three Burning Space and Four Burning Space as food and drink`s passway. 2. When divides them with psychological contents, Qixuzhi, Yangxuxzhi, Qiyuzhi show a tendency of So-eumin, Tanshizhi shows a tendency of Taeumin, Yinxuzhi shows a tendency of Soyangin or Taeumin, Yinxuzhi and Shirezhi show a tendency of Soyangin. 3. We conducted a pathological comparision study but we could not find any similar features of them. 4. To achieve objectification of physical constitution, both of them make questionnaires to classify constitution. 5. With the view of oriental medicine, the medicine of Qixuzhi, Tanshizhi, Yuxuezhi, Qiyuzhi mostly contains So-eumin`s medicine and Yangxuxzhi, Yinxuzhi, Shirezhi`s medicine largely includes Soyangin`s medicine comparatively. 6. Bojungikki-tang is a general prescribtion for Qixuzhi and So-eumin, and prescribtion of Yangxuxzhi is regarded as Soyangin`s prescribtion. 7. Yangxuxzhi, and Qixuzhi need to intake as So-eumin`s nutrition, Yinxuzhi should intake as Soyangin`s nutrition, and Tanshizhi has to intake Taeumin`s nutrition. Through this study, we could find some similar tendency between Qixuzhi and So-eumin, and Yangxuxzhi, Shirezhi with Soyangin.

      • KCI등재

        잉크젯 헤드의 오작동 검출 방법 개발

        권계시(Kye-Si Kwon),고정국(Jung-Kook Go),김진원(Jin-Won Kim),김동수(Dong-soo Kim) 대한기계학회 2010 大韓機械學會論文集A Vol.34 No.10

        생산 장비로서 잉크젯 기술의 신뢰성을 증대 시키기 위하여 잉크젯 헤드의 작동 상태를 모니터링하고 이상 유무를 즉시 발견 할 수 있는 소프트웨어 및 하드웨어를 개발 하였다. 잉크젯 헤드의 작동 상태의 측정을 위하여 잉크젯 헤드의 피에조 전기 신호를 사용하였다. 이를 위하여 피에조의 변형량을 간접적으로 측정 할 수 있는 회로를 개발 하였고, 측정된 전기 신호를 사용하여 작동의 불량 여부를 판단 할 수 있도록 소프트웨어 알고리즘을 개발하였다. 또한 다중 노즐 헤드에 적용이 가능하도록 소프트웨어 개발 및 시스템 통합을 수행하였다. For the reliable use of inkjet technology as patterning tools, the jetting of the inkjet dispenser needs to be monitored for real-time detection of any malfunction. We present a self-sensing circuit that can be used to detect jetting failure by measuring electrical signals only. In addition, practical problems involved in the monitoring of inkjets in multinozzle printheads are discussed. In the study, software was developed and presented to demonstrate the feasibility of the proposed method for detecting inkjet jetting failure in a printing system.

      • KCI등재

        초정밀 미세 패턴을 위한 전기 수력학 잉크젯 프린팅 시스템

        노형래(Hyeong-Rae Roh),고정국(Jung-Kook Go),권계시(Kye-Si Kwon) 대한기계학회 2013 大韓機械學會論文集B Vol.37 No.9

        잉크젯 기술은 가정용 프린터에서부터 제조 도구로 확대 되었다. 최근 인쇄전자 분야에서 고해상도 인쇄가 요구되고 있다. 기존의 잉크젯 인쇄 패터닝 방식을 향상 시키기 위해 전기수력학잉크젯 기술이 최근 주목을 받고 있는데 노즐 직경보다 작은 방울을 토출할 수 있고 넓은 점도 범위와 재료를 사용할 수 있기 때문이다. 본 논문에서는 미세 패터닝을 위한 EHD 프린팅 시스템이다. 요구 적출형 프린팅에 의해 다양한 패턴을 인쇄하고 벡터와 레스터 프린팅 알고리즘을 개발하였다. 내경이 8μm 인 노즐을 이용하여 7μm 이하의 미세 전도성 선폭을 EHD 방식을 통해 만들 수 있다. The application of inkjet technology has been broadening from home printers to manufacturing tools. Recently, there have been demands for high-resolution printing, especially in the field of printed electronics applications. To improve upon the conventional inkjet printing patterning method, electrohydrodynamic (EHD) inkjet technology has recently attracted attention because droplets smaller than the nozzle diameter can be ejected and materials with wider viscosity range can be used for jetting. In this study, an EHD jet printing system for fine patterning is presented. To print various patterns based on drop on demand printing, vector and raster printing algorithm are implanted in the printing software. Fine conductive patterns with line width of less than 7 μm can be easily achieved via EHD jet using a nozzle with inner diameter of 8μm.

      • KCI등재

        전자 인쇄를 위한 잉크젯 프린팅 시스템 개발

        권계시(Kye-Si Kwon),고정국(Jung-Kook Go),김진원(Jin-Won Kim) 대한기계학회 2010 大韓機械學會論文集A Vol.34 No.10

        전자 인쇄 분야에 활용이 가능한 잉크젯 프린팅 시스템을 개발하였다. 목표한 위치에 정확하게 이미지를 패터닝 하기 위한 프린팅 시스템의 하드웨어 및 소프트웨어를 개발 하였다. 이를 위하여 패턴 카메라와 선택된 노즐 간의 거리를 구할 수 있는 소프트웨어 알고리즘을 개발하였다. 또한 AutoCAD 의 dxf 파일을 이용하여 XY 스테이지를 동시에 움직여서 프린팅할 수 있는 벡터 프린팅 방법을 개발하였다. 또 다른 프린팅 방법으로 비트맵 이미지를 이용하여 복잡한 이미지를 출력할 수 있는 래스터 프린팅 방법을 개발하였고, CAD 를 이용한 래스터 프린팅 방법과 그 때 생기는 기술적인 문제들을 기술하였다. An inkjet printing system for printed electronics was developed. In this study, a printing algorithm was mainly discussed. In order to print a pattern image at a target location, we developed a hardware and software algorithm for determining the distances between a substrate camera and the selected nozzles. We implemented a vector-printing algorithm where AutoCAD dxf file was used for XY motion control and for printing. We also developed printing method using bitmap images. The technical issues in using CAD drawings and bitmap images were discussed.

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