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대형할인점의 서비스 회복공정성이 감정적 반응, 부정적 구전, 전환의도에 미치는 영향
고승범 ( Seung Beom Ko ),김정희 ( Jung Hee Kim ) 한국유통경영학회(구 한국유통정보학회) 2015 유통정보학회지 Vol.18 No.3
Purpose: This study investigated the impact of service recovery fairness of the large discount stores on emotional reactions, negative word of mouth, switching behavior, and was attempting to provide clues for effective service management of large discount stores failed. Research design, data, and methodology: This study established the related theories through previous research and research hypothesis and research model to derive empirical research was carried out by the survey. The survey was made to target the consumer experience with a service failure in large discount stores. The proposed hypotheses were tested using structural equation. Results: First, in service failure, service recovery justice is verified as a multi-dimensional concept. Second, the consumer emotions generated by the service recovery justice are divided into the coexistence of positive and negative emotions. Third, the distributive justice, procedural fairness, and informational justice have proven to have significantly positive (+) influence on the consumer’s positive emotional reaction. Fourth, the distributive justice and informational justice has proven to exert significantly negative (-) influence on positive emotion. Fifth, positive emotional responses of consumers caused in the service recovery process have a significant negative (-) impact on the negative word-of-mouth, on the other hand, the impact of negative emotional responses affect each significant positive (+) on the negative word-of-mouth and switching intention. Conclusions: The results of this study, even if the service fails, the large discount stores, suggested that their reasonable and fair service recovery could also serve as a strategic tool to avoid negative word-of-mouth and switching intention to induce positive emotional reactions of consumers.
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고승범(Ko, Seung Beom),이호병(Lee, Ho Byung) 한국부동산학회 2010 不動産學報 Vol.43 No.-
1. CONTENTS <1> RESEARCH OBJECTIVES The purpose of this study in to investigate the effect of high technology-based industrial cluster on apartment price in a newton by a hedonic price model. <2> RESEARCH METHOD This study was focused on statistical analysis. The data for this analysis were collected from the on-line real estate information firms such as Real Retats Bank, Speedbank, Real Retats 114 and KB Kookmin Bank. This study used the atatistical analysis techniques such as multi-collinearity test and multiple regression model. <3> RESEARCH FINDINGS The result of this research proved that the effect of the Samsung Electronics-related industrial cluster on apartment price was statistically significant in the Tongtan new town. 2. RESULTS The result of hedonic price model-based analysis shoed that R2-value of the model. which included high technology industrial cluster-relates distance variable was 0.668, and that the p-value for the model was 0.000. The coefficient value of the distance variable showed that apartment sale price per m2 was dedined by 260,000 Won as he distance from the high technology-based industrial duster increased by 1,000m.
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CCN 환경에서 실시간 모니터링에 의한 중간노드 이동성 관리 기법
고승범,권태욱,Ko, Seung-Beom,Kwon, Tae-Wook 한국전자통신학회 2022 한국전자통신학회 논문지 Vol.17 No.5
The development of SNS and video platforms provided an opportunity to explode the activation of content production and consumption. However, in the legacy system, due to the host-based location-oriented data transmission, there are inherent limitations in efficient operation and management. As an alternative to this, a Contents Centric Network (CCN) was studied. In this paper, when intermediate nodes located between the information provider and the information requester between the real-time streaming services in the CCN environment move or restrict their use, failure through monitoring of wireless reception strength to solve problems like disconnection of transmission quality at the information consumer. We propose a stable intermediate node management mechanism through active response before occurrence.
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