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영화불법다운로드 방지해법이 영화소비자의 소비행동에 미치는 영향
조상범(Cho Sangbum),강일모(Kang Ilmo) 한국문화산업학회 2011 문화산업연구 Vol.11 No.3
At this time when the illegal copying by Internet users is continuously active, Ministry of Culture, Sports and Tourism(MCST) reported that illegal works of overall online contents downloads reached 54.9 percent in 2008. It seems the increase in Internet speed and the supply of laptop are connected by the increase of consumers’ convenience, spreading more illegal movie downloads in the years ahead. The purpose of this study is to put forward specific measures against illegal downloads that illegal downloaders think, figure out how the Korean film industry is revitalized through them, and look for an solution that can use reasonably without shutting down the existing illegal download sites. The results are summarized as follows. Although an punishment-oriented legal solution could prevent illegal downloads strongly, crackdown-oriented prevention measures were not desirable in this situation that many of movie consumers implement illegal downloads and they don"t see it as illegality. A social solution, which will freshen up consumers’ perception through public relations and education of illegal download, should be preceded. Various prevention solutions, which can satisfy Korean movie consumers’ desires, not a standardized form, should be also put forward as alternatives. At this time when the illegal copying by Internet users is continuously active, Ministry of Culture, Sports and Tourism(MCST) reported that illegal works of overall online contents downloads reached 54.9 percent in 2008. It seems the increase in Internet speed and the supply of laptop are connected by the increase of consumers’ convenience, spreading more illegal movie downloads in the years ahead. The purpose of this study is to put forward specific measures against illegal downloads that illegal downloaders think, figure out how the Korean film industry is revitalized through them, and look for an solution that can use reasonably without shutting down the existing illegal download sites. The results are summarized as follows. Although an punishment-oriented legal solution could prevent illegal downloads strongly, crackdown-oriented prevention measures were not desirable in this situation that many of movie consumers implement illegal downloads and they don"t see it as illegality. A social solution, which will freshen up consumers’ perception through public relations and education of illegal download, should be preceded. Various prevention solutions, which can satisfy Korean movie consumers’ desires, not a standardized form, should be also put forward as alternatives.