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신체이미지와 자아존중감 향상을 위한 패션테라피 프로그램 개발 - 직장인 남성을 중심으로 -
강유림 ( Yu Rim Kang ),김문영 ( Mun Young Kim ) 복식문화학회 2021 服飾文化硏究 Vol.29 No.2
The objective of this study was to develop a fashion therapy program for improving body image and self-esteem among male workers. Accordingly, the demand for fashion therapy programs was examined by conducting a literature review, survey, and in-depth interviews with men working in the Daegu and Gyeongbuk areas. The results are summarized as follows. The fashion therapy program followed a framework of “introduction-development-final” and was 60 minutes in length, for four sessions (one per week). The contents of the program consisted of a study of the participants’ appearance and any concerns they had about their body in Session 1. In Session 2, differences in image perception were examined according to color coding of menswear and personal color. Session 3 comprised understanding what styling is required to supplement men’s body shape and what style is suitable for each participant. The content of Session 4 determined how to build social performance or positive image using nonverbal elements. Overall, this study has great significance in that it has developed a study on fashion therapy program originally applied for psychological treatment with women that has been adapted as a program to help improve positive emotions and social competitiveness of male workers in an office environment.
강유림(Kang, Yu Rim),여은아(Yoh, Eun Ah) 계명대학교 생활과학연구소 2014 科學論集 Vol.40 No.-
The purpose of this study is to research the store structure of seven sneakers multishops(i.e., Folder, S-market, Less More, Foot Mart, Foot Locker, Shoe Mart, ABC Mart) located in Dongseongro of the Daegu city. The results of this study are: 1) single-story structure and two-story structure were common with tempered glass show windows, 2) pale color tomes including white and ivory were mainly used, 3) in terms of floor materials, wood deco-tile and white deco-tile were used, 4) wall fixtures and box-type furnitures were often used to display a wide range of sneakers models of diverse brands, and 5) in terms of lighting, fluorescent light and encased down-light were often used for sneakers multishops. Based on results, some marketing implications were generated. Most of multishops besides Folders were not much distinguished each other since they used similar colors, materials, and fixtures regardless of brand concepts. Enhancing the brand recognition and preference through attractive and creative shop structure and product display would be essential for the success in the market. It would be achieved using interesting and unique graphics, materials, fixtures, and lighting that well reflect brand identity.
컨벤션 개최지 선택속성에 대한 참가자 만족이 관광 이미지와 재방문 의도에 미치는 영향: 경주화백컨벤션센터를 중심으로
강유림 ( Kang Yu-rim ),황혜진 ( Hwang Hae-jin ) (사)한국마이스관광학회(구 한국컨벤션학회) 2016 MICE관광연구 Vol.16 No.4
Convention destination attributes influencing participants to make decisions to attend the meetings. Most research of convention destination attributes in Korea has been studied by various researchers; however, it did not have any impact on the balance of regional development. The following research was to analyze how Gyeongju Hwabaek International Convention Center(the following, HICO) provides an informative basic data on promoting Gyeongju`s image as an international convention city. This study targeted the participants of the 7th World Water Forum in HICO. Among 217 questionaries, 201 copies were collected and analyzed. The results revealed that the satisfaction of the participants influences tourism image and the intention to revisit. This research will serve as an important basis to meet the expectations of the targeted future participants of the HICO.
패션브랜드와 후원행사의 정보일치성이 후원마케팅 효과에 미치는 영향
강유림(Yu Rim Kang),김문영(Mun Young Kim) 한국복식학회 2016 服飾 Vol.66 No.2
Because of consistent growth of the outdoor-wear market, many outdoor wear brands have implemented diverse marketing strategies to catch consumers’ attentions. This research was started with a purpose of examining sponsorship marketing and its effects on outdoor-wear brands. Future research should be conducted by modifying and supplementing the points that were not considered in this study. The factors used to analyze the effects of sponsorship marketing on outdoor- wear brands were brand attitude and purchase intention, and the study used questionnaires collected from 396 men in the Daegu-Gyeongbuk Province. Analysis of the data was performed using factor analysis, independent sample t-test, ANOVA, and cluster analysis. The study result is as follows. First, there was no difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to the level of information consistency. Second, there was a significant difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to age, income, clothing expenditure, and spending for products. Third, there was no difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to the shopping orientation group.