프로축구구단 연고지의 마케팅활동에 따른 기업 커뮤니케이션 효과

강복창,남도희 韓國體育大學校 2002 論文集 Vol.25 No.-

This study suggests a useful method to activate pro-football games through ensuring of regular fans and giving a regional football corporation preemptive right. For this, a corporation owing a football team's marketing strategy is indispensable. This study's main purpose is searching regional football team's the marketing effects through the local communication activities. It is targeting home audiences during 2001 POSCO K League (2001. 6. 17∼2001. 10.28). Home audiences became a population. We were samplings them using a stratified sampling. We made a sampling framework with three teams' home audiences, and randomly sampling 450 peoples from every each team audiences so we were totally cluster sampling 450 peoples. Among the cluster sampled 400 peoples, 390 peoples participated in this survey. The question sheets consisted with 5 questions as background variables, 15 questions as independent variables, 12 questions as dependent variables. In detail, 8 questions have demographical factors, 16 questions are related regional corporatins' marketing strategy, and 12 questions have local communication factors. After analyzing collected data, we obtained a conclusion. First, there was a considerable difference between fans' belongings and their place of residence about corporations' marketing preference, but there was no difference related to fans' gender, age, academic background, job and marital status. Second, According to fans' belongings and their residence, there was a considerable difference about the local communication, but there was no difference related to fans' gender, age, academic background, job and marital status. Third, a corporation's marketing strategy has an imfluence of the local communication. Its package and PR have a crucial influence of a lot of variables.

'86 아시안게임 學生 自願奉仕要員의 意識調査 硏究

康福昌 韓國體育大學校 1986 論文集 Vol.9 No.-

This study was taken to discuss the student volunteers who Served in '86 Seoul Asian Games. The total of 10,818 students participated as volunteers in '86 Seoul Asian Games. The implications of this study are as follows; 1. 10,818 student volunteers served in the '86 Seoul Asian Games, which is 20% of all staff members in the Games. 2. It follows that the student volunteers did their jobs fairly well, which contributed to mobilizing man-powers and saving much budgets (1,400,00,000 Won) of the Games. 3. It is necessary to organize and manage some systematic nation-wide volunteers' corps for the improvement of their qualities and mobilizing them effectively and efficiently in need of '88 Seoul Olympics. 4. During their services, the student volunteers should be free from their classes, so their colleges and the authorities concerned properly should take steps to make allowances for their classes, exams, etc.

韓國代表選手의 强化訓練에 關한 硏究 : Giving the first consideration to the training in the Tae-Neung Training Camp

康福昌,朴喆斌 경희대학교 체육대학 한국체육과학연구소 1977 體育學論文集 Vol.5 No.-

As follows are the results obtained by the research on the actual condition about the training for the strengthening of national athletes, giving the first consideration to the Six-year planned training for strengthening (1965-'70) executed by Korea Amateur Sports Association. 1. The number of days of days during which the training has been executed for the strengthening of National Athletes has been increasing as years go by, while it is seen by the unit of years, it wass 177 days per year from 1968 to 1972 and increased to 229 days per year by 29% from 1973 to 1977. 2) The training program done by KASA includes the amplification of the facilities for training and educating the leaders as well as strengthening of the competition capability of the athletes. In other words, a large amount of budget has been invested for the round about program. 3. The facilities and equipment for the training, the management for food supply and nutrition are in good condition. And it cn be proved by the fact that expenses for the supply of food per head a day were 3,000 won while calorie intake by athletes was 4,100 calorie, in comparison with those of village of Asian Games held in Bangkok. 4. The Six-year planned training program executed by KASA put national athletes to getting good results in the Olympic and Asian Games as well as the improvement of the competition capability. By detailed explanation, that training program was resulted by advancing leaps and bounds to high rank since the 5th Asian Games (Second out of 18 countries) from middle one (Sixth out of 16 countries) of the 4th Games.

初·中高校生의 스포오츠에 關한 意識調査硏究 : '86아시안게임및 '88올림픽 誘致를 契機로 Focused on the Effective Preparation of '86 Seoul Asian Games and '88 Seoul Olympic Games

康福昌 韓國體育大學校 1983 論文集 Vol.5 No.-

1. It is greatly necessary for the sport facilities in schools and communities to be maintained and extended, which would make every involved in sports everywhere nearby. This is a way of cultivating sport-loving people as many as possible for the training of potential elite athletes in '86 Seoul Asian Games and '88 Seoul Olympic Games. 2. The reinforcement and efficient administration of physical education in getting students motivated positively in sports and physical activites are required. 3. It is desirable for sports to be transformed from sport for watching to sport for doing, thereby out the sport aptitude and physical fitness for extending a larger population of sports. 4. Government authorities should take necessary actions to support and supervise effectively the sport equipment makers, enabling them to manufacture the international regulation equipments for the use of ' 88 Seoul Olympic Games.

스포츠와 성차별에 대한 소고

강복창 한국체육대학교 2000 敎養敎育硏究所 論文集 Vol.- No.5

The sexual discrimination in sports has long been done almost every countries, which has its origin in culture, education, polities, economics, religious systems etc. of the society concerned properly. This type of problem also was originated from the physical, physiological, psychological and socio-cultural weakness of the females and the fixed idea toward them that they are inferior in sport performance to the males. In order to solve the sexual discrimination in sports, (1) The change of the fixed idea and awareness is needed that the females are inferior to the males and they must be faithful to their, families only. (2) The physical environment of sport programs, administration and/or economics systems, facilities etc. must be open and supplied fairy to both males and females. (3) The cognitive restructuring and endless efforts of the females are demanded in order to improve their roles and/or status in sport world

少年體典 入賞選手의 進學後 活動傾向에 關한 調査硏究 : 陸上 短距離, 中距離 選手를 中心으로

康福昌 韓國體育大學校 1984 論文集 Vol.6 No.-

A Study on Sports Careers of the Athletes awarded in Youth Sports Festivals This study was undertaken to discuss the sports careers of the athletes awarded in the First to Fifth Sports Festivals for Youth. The subjects were 39 athletes awarded in primary schools days and 54 athletes awarded in middle school days, featuring the short and middle distance runners. The implications of this study are as follows; 1. A relatively large number of athletes awarded in primary and middle days either gave up further sports careers or did not develop better performance skills in upper school levels. This was due to the lack of systematic and scientific training, guidance and management of the young athletes, thereby discouraging them from being top level athletes afterwards. 2. This study concludes with the following suggestions that the training and management systems for the athletes should be connected systematically with those of the subordinate school levels.

法의 支配에 對한 考察

康福昌 成均館大學校 法政大學 法律學會 1960 成均法學 Vol.5 No.1

各種 運動競技大會 分析·調査硏究 : 大韓體育會 加盟團體를 中心으로 Focused on Affiliated Organizations with KASA

康福昌 韓國體育大學校 1990 論文集 Vol.13 No.-

This study was undertaken to analyge Korea nationwide athletic competitions at all level held in 1990. The implications of the stady are as follows; 1. A total number of 394 Competitions was supported and/or sponsered by KASA and its affiliated organizations. 2. There were two nationwide competitions of Korean sports Festival and Korean childrens sports Festival. 3. Very important athletic meetings held by the organigations were competitions and championships in their own events in particular. 4. 26 sports organizations supported and/or sponsered the competitions entitled "President Flag or Cup" 5. Korea Tennis Federation held the largest number of 22 competitions and only one competition was held in sepaktakraw, underwate, and wushu events. 6. 58% of 394 competitions was held in Seoul, which requires the proper arrangement for balanced sports promotion and community development through sport activities in regional areas.

北韓의 體育實態에 關한 調査硏究

康福昌 한국체육대학교 부속체육연구소 1985 체육연구소논문집 Vol.3 No.-

The purpose of this study is to discuss the physical education policies in North Korea. The implications of the study are as follows: 1. In North Korea, they have used physical education as a tool of displaying Kim Il-Sung's identity thoughts ans superiority of their political system, which is far from improving the quality of life through physical and recreational activities. 2. The primary object of physical education in North Korea is to inspire loyalty and submission into the hearts of people, thereby strengthening the labors and national defense. 3. They have employed a policy of state amateurism just like other socialist countries, in the aspect of training athletes. 4. The athletic level of North Korea is generally inferior to that of the Republic of Korea with a few exceptions of shooting, track and field, marathon race, gymnastics, etc. 5. Their present foreign policy related to physical education and sports is focussed on the interference with hosting of '86 Seoul Asian Games and '88 Seoul Olympic Games, including their nonattendance at both Games.

各種 國際競技大會 分析, 調査 硏究 : <大韓體育會 및 加盟競技團體를 中心으로 Focused on Affiliated Organizations with KASA

康福昌 韓國體育大學校 1991 論文集 Vol.14 No.-

This study was undertaken to analyze and discuss the various international sport competitions in 1991 sponsered by Korea Amateur Sports Association. The implications of the study are as follows: 1. Among 320 competitions all together, there were 173(54%) international competitions, 199(37%) championships, 25(8.9%) friendly matches, and 3 combined competitions in descending order. 2. 31 international competitions were held in Korea, while Korea participated in 289 overseas competitions. 3. Among 320 competitions, Japan hosted 55(17%) competitions. 4. A total number of participants in overseas international competitions including officials and athletes, was 5117(54%), which outnumbered 3377(46%) participants in international competitions held in Korea.