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Hallyu in Mexico and the Role of Korean Pop Idol’s Fan Clubs
LOPEZ ROCHA NAYELLI 중앙대학교 외국학연구소 2013 외국학연구 Vol.- No.24
Being important for Korean society nowadays as never before, Hallyu is considered to be an interesting and unique movement which can be defined as a cultural phenomenon, because it has impacted on different societies all over the world. Being recognized as a Korean cultural phenomenon, Hallyu resulted in a surprising contemporary movement playing an important role as the face of Korea overseas. As a socio-cultural phenomenon Hallyu should be understood as having a hybrid nature. Therefore it helps to understand its success impacting on diverse societies. Besides this hybridity, containing non Korean elements, Hallyu still have local characteristics which allow it to appear as a unique Korean cultural movement. When analyzing closer the impact of Hallyu on overseas societies, it is evident that many factors have supported the success, diffusion and spread of this cultural phenomenon. The support of the Korean Government, the development of the Korean entertainment industry, cultural aspects, quality of the entertainments as well as the mass media and the internet are just some of them. In this paper I analyze the impact of Hallyu on Mexican society, specifically the impact of Hallyu on Mexico through the Korean pop idols’ fan clubs. The research is based on field work data and interviews obtained in Mexico City and data obtained through the main web pages of current fan clubs. The role of Mexican fan clubs has been the most important for the spread of Hallyu in Mexico, as these, have strengthened the existence of this phenomenon among Mexican society. It is a fact that Hallyu is having a big influence on Mexican popular tastes. Its existence shows that the Korean entertainment products are successful in Mexico in the present and that the main channels of diffusion are the cyberspaces and fan clubs activities. As a result the study reveals many interesting aspects which explain the reason why the fans are consuming Korean products, mainly entertainment ones. It also brings into light the main sources which not only spread but also diffuse these products into Mexican society in general.
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Hallyu y su impacto en la sociedad mexicana
LOPEZ ROCHA NAYELLI 한국스페인어문학회 2012 스페인어문학 Vol.0 No.64
Durante las dos décadas pasadas, la República de Corea ha dado pasos agigantados en el desarrollo de sus sectores económico y político. Aunque ambos sectores son los que impactan de manera más evidente a nivel internacional, el aspecto sociocultural, el cual generalmente es menos documentado, ha tenido un impacto más sustancial en la proyección y diseminación de la cultura coreana más allá de sus fronteras. La República de Corea ha desarrollado diferentes maneras de interactuar en el plano internacional, por ello, desde finales de la década de los noventas, se percató de la ventaja de integrar el aspecto socio-cultural para el crecimiento continuo y progresivo del país, entendiendo que la sociedad y la cultura son la base para el desarrollo de éste. Sin la comprensión profunda de estos dos elementos, los sectores económico y político en sí mismos perderían fuerza. Por ello, en este estudio se investiga un fenómeno cultural coreano que ha impactado en otras sociedades del mundo de manera sorprendente. Su dispersión ha alcanzado sociedades no sólo lejanas en el aspecto regional, sino también en el aspecto cultural. Así, debido a la importacia de este fenómeno socio- cultural, en este trabajo se analiza el “Hallyu” u “Ola Coreana” y su impacto en la sociedad mexicana, permitiendo observar de una forma práctica el impacto del Hallyu en sociedades extranjeras tomando como estudio de caso a la sociedad mexicana.
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