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FROM BROWSING TO BUYING: HOW BIG DATA IS TRANSFORMING E-COMMERCE
Nuraeni,Mustika Sufiati Purwanegara,Nur Budi Mulyono 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
This research focuses on analyzing the impact of a recommendation system on customer behavior in the e-commerce industry. The study examines the use of big data-driven product recommendations and tailored promotions to enhance customer engagement, conversion rates, and revenue generation. The importance of prioritizing customer engagement in the early stages of the purchasing process is emphasized, and key statistics related to customer behavior in e-commerce are presented. The objective of this research is to investigate the effectiveness of a recommendation system in influencing customer behavior and driving conversions in the e-commerce industry. The research design incorporates a case study analysis of a prominent marketplace in Indonesia. Data was collected from three automation trigger campaigns: browsing abandonment, wishlist/cart abandonment, and purchase reminders. The findings of the research indicate that a recommendation system based on big data has a significant impact on costumer behavior in the e-commerce industry. The research highlights the importance of prioritizing customer engagement and implementing effective recommendation systems to drive conversion rates and revenue in the e-commerce industry.
Laboratory healthcare gap of hepatitis B care in Yogyakarta, Indonesia
Arum Tri WAHYUNINGSIH,Osman SIANIPAR,Adika Zhulhi ARJANA,Rhaina KHAIRANI,Romi Ade SELSATA,Fadhilah Khairuna LARASATI,Alfin Herjuno DWIPUTRO,Intan Susmita RAFSANJANI,Budi MULYONO 한국간담췌외과학회 2021 Annals of hepato-biliary-pancreatic surgery Vol.25 No.-