http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Tun-Min (Catherine) (검색결과 4 건)
- 무료
- 기관 내 무료
- 유료
-
Tun-Min (Catherine) Jai,Tracie (Tsun-Yin) Tung 한국마케팅과학회 2015 Journal of Global Fashion Marketing Vol.6 No.3
The popularity of mobile devices has resulted in the proliferation of many emergent retailing platforms. One of the new inventions in the fields of mobile commerce and catalog shopping is mobile e-catalog apps. This study examines a causal model of how two aspects of domain-specific innovativeness – Fashion Innovativeness (FI) and Information Technology Innovativeness (ITI) – and prior experiences influence consumers’ decisions regarding the adoption of a new shopping platform: apparel Mobile E-catalog (MEC). A total of 217 usable responses were collected from US adult tablet users. The results indicate that respondents who have higher levels of FI and ITI and shop online more frequently have elevated Mobile E-catalog adoption intention. A post hoc analysis showed that 50% of the respondents were reluctant to unsubscribe from print catalogs, even when tablet versions of the catalogs were available. Findings suggest that US tablet users are not ready to suspend their use of print catalogs and switch solely to e-catalog versions. Therefore, providing both options to consumers may be a more effective strategy.
-
The effects of celebrity‑brand congruence and publicity on consumer attitudes and buying behavior
Jae Han Jay Min,Hyo Jung Julie Chang,Tun-Min (Catherine) Jai,Morgan Ziegler 한국의류학회 2019 Fashion and Textiles Vol.6 No.1
Marketers use celebrity endorsements to make advertisements believable and to enhance consumer recognition of the brand name. However, once a direct link has been formed from a celebrity to a brand, the negative information about the celebrity may reflect on to the endorsed brand. Applying the S-O-R model and the balance theory, the purpose of this study is to investigate the effects of celebrity-brand congruence and publicity on consumers’ attitudes toward the celebrity and brand as well as their buying intention. A survey of a 2 (congruence vs. incongruence) × 2 (positive vs. negative publicity) experimental design was conducted for this study. A total of 120 female Millennial consumers answered the survey and 105 surveys with usable data were collected. The mean age of the participants was 24 years old (SD = 3.28). Results found that the celebrity-brand congruence and publicity play a significant role in consumer behavior related to attitudes toward the celebrity and brand/product, as well as buying intention. Thus, retail marketers need to allocate more investigation into celebrity endorsements that match with brand image that can lead to long-term, positive partnerships.
-
From a Tea Event to a Host Destination: Linking Motivation, Image, Satisfaction and Loyalty
손은미,Jingxue Jessica Yuan,Tun-Min (Catherine) Jai 한국관광학회 2014 International Journal of Tourism Sciences Vol.14 No.3
In a highly competitive tourism environment, capitalizing on culinary resources such as food and beverage-related events is an effective marketing tool that can enhance a destination image and tourist experience. This study adopted an integrated approach to understand culinary tourist behavior by examining the theoretical and empirical evidence of the relationship between motivation, image, satisfaction and loyalty. The concept of image, which provides for experiential perception and affect, was introduced and explored as a link between psychological constructs. Data from 543 subjects were collected at the Tea Cultural Festival in South Korea. The findings suggest that tourists’ positive perception of the event featuring local food and tea can have a positive influence on their decision-making process about holiday destinations. This study contributes to tourism marketing strategies and tourism planning as well as the theoretical development on culinary tourists’ behavior.
-
Concept analysis of “cross-cultural marketing”: an exploration
Jennifer M. Mower,Elaine L. Pedersen,Tun-Min (Catherine) Jai 한국마케팅과학회 2013 Journal of Global Fashion Marketing Vol.4 No.1
Advances in international communication, travel and delivery systems have improvedmanufacturers’ ability to market products and services to other cultures and nations. In today’s competitive retail industry, cross-cultural marketing (CCM) is increasinglyimportant as more firms enter the international marketplace. Our purpose was toanalyze the concept of CCM, exploring how it is used and determining its attributes,antecedents, consequences, and empirical referents in order to clarify its meaning foruse in international marketing scholarship and practice and to aid in understanding andpromoting international trade and business relations.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
