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      • KCI등재
      • KCI등재

        실내 원예활동 프로그램이 초등학생의 감성지능과 성취동기에 미치는 영향

        손은미,이종범 한국실과교육학회 2008 한국실과교육학회지 Vol.21 No.1

        이 연구의 목적은 원예활동 프로그램을 개발하고 초등학생의 감성지능과 성취동기에 미치는 영향을 알아보고자 하는데 있다. 연구목적을 달성하기 위하여 울산광역시 소재의 ○○초등학교 5학년 2개 반을 연구대상으로 선정하고 이질통제 집단설계방법을 활용하여 8주에 걸친 실내 원예활동 프로그램의 효과성을 검증하였다. 이 연구의 결과는 다음과 같다. 첫째, 실내 원예활동 프로그램은 초등학생의 감성지능에 긍정적인 영향을 미치는 것으로 나타났고 남학생에게 더 효과적이었다는 것을 확인할 수 있었다. 둘째, 실내 원예활동 프로그램은 초등학생의 성취동기 향상에 긍정적인 영향을 미치는 것으로 나타났고 남여학생 모두에게서 효과성을 확인할 수 있었다. The purpose of this study were to develop indoor horticultural activity program and to examine its effect on emotional intelligence and achievement. This study was planned for in two classes of 5th graders of ○○ elementary school in Ulsan. In this study, to verify the effect on a change of emotional intelligence and achievement motivation after performing indoor horticultural activity program on for 8 weeks, the preliminary and follow-up tests were conducted with the same paper. The results were as follows: First, when looking into the change of emotional intelligence according to indoor horticultural activity program, there were statistically significant changes in the experimental group. Meanwhile this program was more effective to male than female group. Second, when looking into the change of achievement motivation according to indoor horticultural activity program, experimental group got the high score and statistically significant changes. The achievement motivation difference by gender appeared significant changes both group.

      • From a Tea Event to a Host Destination: Linking Motivation, Image, Satisfaction and Loyalty

        손은미,Jingxue Jessica Yuan,Tun-Min (Catherine) Jai 한국관광학회 2014 International Journal of Tourism Sciences Vol.14 No.3

        In a highly competitive tourism environment, capitalizing on culinary resources such as food and beverage-related events is an effective marketing tool that can enhance a destination image and tourist experience. This study adopted an integrated approach to understand culinary tourist behavior by examining the theoretical and empirical evidence of the relationship between motivation, image, satisfaction and loyalty. The concept of image, which provides for experiential perception and affect, was introduced and explored as a link between psychological constructs. Data from 543 subjects were collected at the Tea Cultural Festival in South Korea. The findings suggest that tourists’ positive perception of the event featuring local food and tea can have a positive influence on their decision-making process about holiday destinations. This study contributes to tourism marketing strategies and tourism planning as well as the theoretical development on culinary tourists’ behavior.

      • KCI등재

        고객의 지각된 힐링인식이 호텔레스토랑 선택속성과 고객만족에 미치는 영향

        손은미,조문수 한국관광학회 2015 관광학연구 Vol.39 No.8

        This study investigated influence relations on selection attributes and satisfaction of hotel restaurant based on healing recognition perceived by customers of hotel restaurant. This study conducted investigation on customers using hotel restaurant and utilized a convenient sampling method. Investigation period was 10 days from June 30 to July 9, 2015, and survey was done through self-administered questionnaire method; total 375 questionnaires were used for empirical analysis. As a result, first, it was found that emotional, cognitive, and social healing recognition of customers had significant influence on physical environment and food which were selection attributes of hotel restaurant. Second, it was found that physical environment and food which were selection attributes of hotel restaurant had significant influence on customer satisfaction. 사회변화와 트랜드에 따른 힐링 소비 경험을 적극 활용한 호텔레스토랑 이용 고객의 만족을 극대화하여 더욱 효율적인 경영 성과에 기여하고자 본 연구에서는 호텔레스토랑 고객들의 지각된 힐링인식을 토대로 호텔레스토랑의 선택속성과 고객만족에 미치는 영향관계를 살펴보았다. 본 연구는 호텔레스토랑 고객을 조사대상으로 규정하였으며, 표본의 추출방법은 편의표본추출을 사용했다. 조사기간은 2015년 6월 30일부터 7월9일까지 총 10일간 자기기입식 설문조사방법으로 설문을 실시하였으며, 설문은 총400부를 배포하여 회수된 설문지 중 불성실한 응답을 제외한 총364부가 실증분석에 사용 되었다. SPSS 18.0과 AMOS 18.0을 통해 분석결과, 첫째, 고객의 정서적, 인지적, 사회적 힐링 인식은 호텔레스토랑 선택속성인 물리적 환경과 음식에 유의한 영향을 미치는 것으로 나타났으며, 둘째, 호텔레스토랑 선택속성인 물리적 환경과 음식은 고객만족에 유의한 영향을 미치는 것으로 나타났다. 마지막으로, 호텔레스토랑 및 식음료 부분의 활성화를 위한 보다 구체적인 마케팅적 전략수립에 시사점을 제공하고자 한다.

      • KCI등재

        관광시설 선호도에 따른 힐링관광객 시장세분화- 강원도 평창지역을 중심으로 -

        손은미,정란수,정철 한국호텔관광학회 2014 호텔관광연구 Vol.16 No.6

        The purposes of this study were to examine difference in healing tourists’ demographic and behavioral characteristics according to potential tourists’ facility preference and their intention to use each type of theme facilities. and ultimately to derive implications for marketing through segmenting the market for different groups of healing tourists. As the results of market segmentation through factor analysis and cluster analysis, first, among tourist facilities, theme parks were classified into two clusters ‘rest seeking type’ and ‘play and healing seeking type,’ and while the cluster of rest seeking type was preferred by provincial residents, the cluster of play and healing seeking type was preferred by Seoul residents. Second, among different types of tourist facilities, farms were classified into three clusters ‘experience seeking type,’ ‘nature-unfriendly type,’ and ‘nature-friendly type.’ While the cluster of experience seeking type was preferred by residents in the capital area and women, that of nature-friendly type was preferred by men. Third, resorts, which were most preferred among tourist facilities, were classified into four clusters ‘sightseeing and landscape seeking type,’ ‘water/spa concentration type,’ ‘indifference type,’ and ‘sightseeing concentration type.’ All of the four clusters were preferred by residents in the capital area, and accommodations in recreational forests were preferred. The cluster of ‘water/spa concentration type’ was preferred by young people who were found to love massage, hot spring, and spa. The cluster of sightseeing concentration type was preferred by middle-aged people who loved experiencing quiet healing. The results of this study, which show that healing tourists’ intention to use is different for tourist facilities employing healing contents according to the tourists’ preference and characteristics, are expected to be useful for more efficient marketing and sales promotion.

      • KCI등재
      • KCI등재SCOPUS
      • KCI등재

        연구논문 : 인터넷라이프스타일, 관광정보원천, 관광정보 만족도의 구조적관계

        손은미 ( Eun Mi Sohn ),박운정 ( Oun Joung Park ),오미자 ( Mi Ja Oh ) 대한관광경영학회 2015 觀光硏究 Vol.30 No.5

        본 연구의 목적은 인터넷환경에서의 라이프스타일에 따른 온라인 관광정보원천 이용과 만족도, 여행관여도의 영향관계를 살펴 본 후 온라인 마케팅적 시사점을 도출하는데 있다. 이러한 본 연구의 목적을 달성하기 위해 대학생들을 대상으로 총 226부의 설문지를 획득하여 구조방정식 모델을 분석하였으며 그 결과는 다음과 같다. 첫째, I-VALS는 소비자검색사이트 이용정도에 유의한 영향을 미치는 것으로 나왔다. 둘째, 소비자검색사이트 이용정도는 관광정보 만족도에 유의한 영향을 미친다는 분석 결과가 나왔다. 좀 더 세부적으로, ‘쇼핑 및 정보지향형’과 ‘개성 및 새로움 지향형’의 라이프 스타일은 소비자검색사이트 이용정도에 유의한 영향을 미친다는 결과가 나왔다. 셋째, I-VALS가 소비자검색사이트 이용정도에 미치는 영향 정도는 여행관여도에 따라 다르다는 것을 알 수 있었다. 특히 ‘개성 및 새로움지향형’과 ‘인간관계지향형’의 라이프 스타일의 그룹에서는 소비자검색사이트 이용정도가 여행 관여도에 따라 유의하게 다르게 나타나는 것을 알 수 있었다. The aim of this study is to examine the structural relationships of internet life-style, tourism information sources and satisfaction to figure out suitable online marking implications. For this purpose, 226 questionnaire survey sheets were collected from university students which were analyzed using SPSS 18.0 and AMOS 21.0 statistic program. The results are as follows. Firstly, hypothesis 1 ‘I-VALS would have significant impact on consumer search site use’ was partially adopted. Hypothesis 2 ‘level of use of consumer search site would have significant impact on tourism information satisfaction`` was adopted. Specifically, ‘shopping/ information-oriented type’ and ``personality/novelty- oriented type’ had significant impact on the level of use of consumer search site. Finally, hypothesis 3 ‘I-VALS would have different impact on the level of use of consumer search site by the tourism involvement level`` was partially adopted. Specifically, tourism involvement had moderating effect on ``personality/novelty-oriented type’ and ‘human relation-oriented type’ had moderating effect on the level of use of consumer search site.

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