Pay Per Click Marketing Strategies: A Review of Empirical Evidence

Ravneet Singh Bhandari 한국유통과학회 2017 The Journal of Industrial Distribution & Business( Vol.8 No.6

Purpose - Today’s world revolves around search engines which are the driving force behind any marketer. The thirst for marketing has led to the evolution of online ‘Pay per click’ over last few years and is the most widely used instrument. Research design, data, and methodology - Exploratory research design highlights many marketing variables getting affected by pay per click marketing. To analyze the said phenomenon, the data was gathered through questionnaire from the sample of 338 respondents which were selected by simple random sampling method mostly from the National Capital Region (NCR) of Delhi in India. The data collected from the respondents was loaded on SAS base for exploratory factor analysis and multiple regression analysis. Results - Pay per click as a marketing tool has significant impact on the consumers. The most prominent factors of pay per click marketing identified in the research are Ad quality, Competition, Targeting, Trend and Budget. Conclusions - Organic as well as inorganic ads, keeping in mind the end goal to gage the exchange of these two postings in the marked look territory. Additionally, here we dissected supported pursuit promotions in all. It would be beneficial to break down the impact of promotion position on the pay per click marketing.

Prospects and Challenges of Social Media Marketing: Study of Indian Management Institutes

Ravneet Singh Bhandari,Sanjeev Bansal 한국유통과학회 2018 Asian Journal of Business Environment (AJBE) Vol.8 No.4

Purpose – The research aimed to reveal real decisional behavioral of management institutes in India for social media marketing usage, and analyses of empirical elements of social media consumption pattern. Research design, data, and methodology – The investigation was based around a research methodology using quantitative analysis with appropriate statistical techniques on random surveys of consumers, detailed exploratory and confirmatory factor analyses are applied to assess the empirical validity of the model and multiple regression employed using R studio edition to validate the reliability of the developed models. Results – A new conceptual framework is proposed – the management institutions decision model, providing a tool for effective and more focused decision-making strategies for developing better utilization techniques for social media. Management institutions have different requirements based upon objectives and resources available. The evidence suggests that the administrators need to be more aware of consumer indicators when targeting and designing social media marketing strategy. Conclusions – The research was based on samples and not the entire population of target consumers, providing limitations. As an inferential statistical method was chosen, the results might be susceptible to inaccuracy. The model developed from different age users, thereby providing rich perspectives into social media usage pattern.

Range Free Localization Techniques for Randomly Deployed WSN-A Survey

Ravneet Kaur,Jyoteesh Malhotra 보안공학연구지원센터 2015 International Journal of Grid and Distributed Comp Vol.8 No.6

Recent advancements in MEMSs technology, VLSI and wireless private area networks have contributed in developing enormous interest in wireless sensor networks by both academia and research community. WSN is formed by large number of small, cheap and low energy sensors that work together in monitoring region. These sensors sense, collect and forward data within the network through wireless medium. WSN find its application in many areas such as object tracking, disaster relief and smart environments etc. Most of these applications need location awareness of sensor nodes to estimate the place of origin of events. The task of determining physical coordinates of sensor nodes within the network is known as localization. Localization has always remained a challenge in successful implementation of WSN and so, it is a hotspot of research. Localization techniques are broadly categorized as Range based techniques and Range-free techniques based on their dependency on range measurements. Because of constraints on cost, energy, computation complexity and infrastructure requirements, range free localization techniques are given importance in recent research works. Considering the latest trends in localization, a thorough analysis for major range free techniques is done in this paper and accordingly their pros and cons are highlighted. As the existing range free techniques are not fully efficient so, open issues are also raised to give directions to future research.

An integrated review on new targets in the treatment of neuropathic pain

Ravneet Kaur Khangura,Jasmine Sharma,Anjana Bali,Nirmal Singh,Amteshwar Singh Jaggi 대한생리학회-대한약리학회 2019 The Korean Journal of Physiology & Pharmacology Vol.23 No.1

Performance Evaluation of Routing Protocols in VANET

Ravneet Kaur,Haramandar Kaur 보안공학연구지원센터 2015 International Journal of Future Generation Communi Vol.8 No.6

Vehicular Ad-hoc Networks (VANETs) are rapidly emerging networks that are a particularly challenging subset of Mobile Ad Hoc Networks (MANETs). Open medium is one of the main features of VANET due to which it often suffers from security attacks and changing its topology dynamically, lack of management and central monitoring, and there is no clear defence mechanism. In this paper, we investigated the impact of Black Hole attack, Worm-Hole attack and Sybil attack on network performance towards VANET environment. We have also analysed which routing protocol is more vulnerable to the different attacks mentioned earlier in VANET. We have also determined that AODV is the most vulnerable routing protocol to attacks in VANET compared to OLSR routing protocol.

Efficient Localization in WSN Based on Structured Deployment of Anchor Nodes in DV-HOP

Ravneet Kaur,Jyoteesh Malhotra 보안공학연구지원센터 2016 International Journal of Future Generation Communi Vol.9 No.3

Recent advancements in MEMSs technology, VLSI and Wireless Private Area Networks have contributed in developing enormous interest in wireless sensor networks by both academia and research community.WSN is formed by large number of small, cheap and low energy sensors that work together in monitoring regions. WSN find its application in many areas such as object tracking, disaster relief and smart environments. Most of these applications need location awareness of sensor nodes to estimate the origin of events. Localization has remained a challenge in successful implementation of WSN and so, it is a hotspot of research. Range free localization techniques are given lot of importance in recent research works because they suit well for low cost, low energy and less infrastructure requirements of WSN and also involve lesser computation complexity. DV-HOP is one of the range free techniques that have attracted researchers’ interest. In this paper, DV-HOP algorithm is implemented by deploying anchor nodes in a structured way at various radio ranges. Structured deployment of anchors give more accurate location estimates than random deployment that was followed in basic DV-HOP, which has been demonstrated in a detailed manner by the simulation results.

Comparitive Analysis of DV-hop and APIT Localization Techniques in WSN

Ravneet Kaur,Jyoteesh Malhotra 보안공학연구지원센터 2016 International Journal of Future Generation Communi Vol.9 No.8

New advancements in wireless sensor networks (WSNs) make it a significant technology in research and academic community. Because of its ad-hoc and minimum infrastructure nature, it has gained lot of attention by researchers in past few years. In WSN, sensor nodes are small sized with limited energy processors which have most important task in WSN. They gather data, process it and further send it to the destination. In many applications like rescue operations, military tracking, environment monitoring etc. it is required that location of sensors must be known else the information collected gets no meaning. So, many localization algorithms are introduced in WSN which meet the resource, hardware, cost and energy constraints of WSN. Range free localization techniques are best suited for these requirements of network. DV-HOP and APIT range free techniques have gained attention in most of research efforts. So,in this paper ,performance of these techniques is evaluated on the basis of accuracy obtained while implementeing them in WSN . Detail analysis of localization error is done by considering different network parameters effecting it directly. Further structured deployment of anchors is proposed that gave more reliable results.

Survey : Radio over Fiber and Wireless Broadband Access Technologies

Er. Ravneet kaur,Er. Harmandar kaur 보안공학연구지원센터 2016 International Journal of Grid and Distributed Comp Vol.9 No.3

This paper presents a survey on Radio over fiber for Wireless Broadband Access technology like WiMAX (Fixed and Mobile). Radio over Fiber has achieved an effective delivery of wireless and baseband signal, and has also reduces the power consumption. Whereas recent fast growing broadband access technology through wireless is WiMAX (Worldwide Interoperability for Microwave Access). In this survey, the Radio over fiber implements into wireless broadband access technologies like WiMAX. And also we will be carried out different keying and technical concept from the different methodology.

An integrated review on new targets in the treatment of neuropathic pain

Khangura, Ravneet Kaur,Sharma, Jasmine,Bali, Anjana,Singh, Nirmal,Jaggi, Amteshwar Singh The Korean Society of Pharmacology 2019 The Korean Journal of Physiology & Pharmacology Vol.23 No.1

Neuropathic pain is a complex chronic pain state caused by the dysfunction of somatosensory nervous system, and it affects the millions of people worldwide. At present, there are very few medical treatments available for neuropathic pain management and the intolerable side effects of medications may further worsen the symptoms. Despite the presence of profound knowledge that delineates the pathophysiology and mechanisms leading to neuropathic pain, the unmet clinical needs demand more research in this field that would ultimately assist to ameliorate the pain conditions. Efforts are being made globally to explore and understand the basic molecular mechanisms responsible for somatosensory dysfunction in preclinical pain models. The present review highlights some of the novel molecular targets like D-amino acid oxidase, endoplasmic reticulum stress receptors, sigma receptors, hyperpolarization-activated cyclic nucleotide-gated cation channels, histone deacetylase, $Wnt/{\beta}-catenin$ and Wnt/Ryk, ephrins and Eph receptor tyrosine kinase, Cdh-1 and mitochondrial ATPase that are implicated in the induction of neuropathic pain. Studies conducted on the different animal models and observed results have been summarized with an aim to facilitate the efforts made in the drug discovery. The diligent analysis and exploitation of these targets may help in the identification of some promising therapies that can better manage neuropathic pain and improve the health of patients.

Analysis of in situ performance of rooftop PV system in Seoul, South Korea

Singh Ravneet,Nam A. Young,박종준,김영일 대한설비공학회 2023 International Journal of Air-Conditioning and Refr Vol.31 No.1

This paper presents a study of a 98.1 kW-PV system facing south at an inclined angle of 15º on the roof of a university building in Seoul, South Korea (latitude 37.63° N and longitude 127.1° E). The system performance was analyzed for 2 years from Sep. 2015 to Aug. 2017. The average electrical power output was 0.59 kWh/(m 2 ·day) with a 16.9% average annual efficiency for the 1st year which further decreased to 0.58 kWh/(m 2 ·day) with average annual efficiency of 17.6% in the 2nd year. The annual irradiance was 3.50 kWh/(m 2 ·day) for the 1st year and 3.31 kWh/(m 2 ·day) for the 2nd year with a total annual output generation of 105.4 MWh and 103.5 MWh, respectively. Average daily power generations were 2.93 and 2.89 kWh/(kWp·day) for 2 years, respectively, with an annual performance ratio range of 80 ~ 90%. Predicted module temperatures show a good correlation with measured temperatures. Predicted and measured output values show a strong correlation. During the 1st year at a maximum module temperature of 60ºC, power output loss was found to be 13.3%, while in the 2nd year at a maximum module temperature of 57ºC, the power output loss observed was 12.2%.