호텔 식음부서 서비스접점 직원의 조직역량이 조직몰입 및 고객지향성에 미치는 영향

장혜준 ( Jang¸ Hye-jun ) 한국호텔리조트학회 2021 호텔리조트연구 Vol.20 No.5

With today’s growing focus on human services in which employees meet customers for the most hours of their work, the present study was conducted to verify the effects of organizational competency on organizational commitment and customer orientation, involving hotel employes engaged in food and beverage (F&B) service encounters with customers. In the study, a total of 350 questionnaires were distributed offline for a one-month period between January 20 and February 20, 2018, and 337 questionnaires (96.2%) were used for a final analysis. As a result of the analysis, all sub-factors of organizational competency, which were organizational direction, system capabilities, leadership capabilities, and member capabilities, had positive effects on organizational commitment. In addition, the three subfactors of organizational direction, system capabilities, and member capabilities, excluding leadership capabilities, had positive effects on customer orientation. Finally, organizational commitment positively affected customer orientation. Based on these findings, the present study sought practically applicable improvements for hotel employees engaged in F&B service encounters to respond to today’s faced-based work environment and suggested implications to help improve their customer orientation.

Filling Institutional Voids in Emerging Economies

Hyejun Kim,Jaeyong Song 한국경영학회 2016 한국경영학회 통합학술발표논문집 Vol.2016 No.8

Business groups may fill institutional voids in emerging economies, but empirical research is lacking as to when and how institutional voids affect economic behavior of individual firms. We examine the effect of institutional voids in capital markets on individual transactions in emerging economies, focusing on M&A deals that were abandoned after being publicly announced. M&A deals may fall through when unexpected information is brought to light or financing difficulties arise. At the country level, capital market development can lower the probability of M&A deal abandonment by facilitating the flow of information and capital. At the firm level, when acquirers are affiliated with business groups, development of internal capital markets can also lower this probability, facilitating completion of the transaction and the flow of information. This effect of business groups, however, decreases as the external capital market, the institution replaced by their internal markets, develops and its benefits become widely available to non-business groups. The results of our empirical analyses on M&A transactions in 9 emerging economies over 21 years support our arguments.

Properties of low-temperature nanocomposite Sn-58Bi-Ta2O5 solder for mini LED bonding on flexible electronics

Hyejun Kang,Jang Beak Kim,Gyeong Ah Lee,Sri Harini Rajendran,Jae Pil Jung 대한용접·접합학회 2021 대한용접학회 특별강연 및 학술발표대회 개요집 Vol.2021 No.11

Today, high brightness and contrast mini LEDs has a chance to compete with OLED in flexible displays and consumer electronics. Nanocomposite Sn-Bi solders received noticeable attention for flexible electronics due to their improved mechanical properties and low soldering temperature. Meanwhile, brittleness of Bi phase inter-metallic compounds (IMC) accounts to a reliability concern since FET’s may experience mechanical shock upon bending. Addition of NPs in Sn-Bi solder alloy is an efficient way to improve the reliability of the solder joints by reducing the IMC thickness as well as refining the brittle Bi phase The nanocomposite solder in this study contains 0.05 wt%, 0.15 wt%, 0.3 wt% and 0.6 wt% of Ta2O5 nanoparticles in Sn-57.6Bi-0.4Ag solder alloy. In order to investigate the metallurgical and mechanical properties of the nanocomposite solder, the melting point, microstructure, wetting property and tensile test was carried out. The melting point of the developed nanocomposite solder was slightly reduced to about 1~ 2℃ from 139℃, which is the melting point of the Sn-Bi based solder. As for the microstructure, it was confirmed that the size of the β-Sn phase decreased as the amount of Ta2O5 was added, the entire β-Sn phase area decreased, and the microstructure of the solder became fine with the addition of nanoparticles. The wetting force of the solder composite reinforced with nanoparticles was also improved by 0.46 mN compared to the solder without the nanoparticles, and the tensile strength and elongation also showed a tendency to increase through the addition of nanoparticles. In particular, the elongation was improved up to 90% compared to the solder without adding nanoparticles. The developed nanocomposite solder was used to mount an LED chip on a flexible printed circuit board, and the defects, shear strength and electrical resistance were measured to investigate the boding and electrical characteristics. The addition of nanoparticles of solder was improved the bonding properties by reducing the defect rate and increasing the shear strength of the solder alloy. The void ratio of Nanocomposite solder was 2.503% while base solder was 3.03% and shear strength of nanocomposite solder was 65.2 MPa while base solder was 56.4 MPa. Electrical resistance value of the junction with the nanocomposite solder showed only a slight decreasing from the base solder, confirming that the addition of nanoparticles does not affect the electrical properties of the solder.

Analysis of the Preference on Grass Plants in Apartment Complexes

Hyejun Park,Youngjoo Kim,Jihwan Park,Keunho Kim 전북대학교 휴양및경관계획연구소 2018 휴양및경관연구 (J East Asian Landscape Studies) Vol.12 No.2

The main materials composing the outdoor space are the landscape plant materials. Even though grass plants out of landscape plant materials are efficient for water consumption and management, still, the types of grass used for landscape are extremely few. Thus, this study explores the preference on grass plants in apartment complexes to provide basic information for grass planting plan and design in the future. For this study, 171 questionnaires of two sites in Daegu and one site in Seoul were used for final analysis and the results are as follows. First, in the results of the awareness of grass plants, “do not know” (80.7%) was considerably higher than “do know” (19.3%). Second, in the results of the most preferred place for planting grass plants in apartment complexes, “trail” (31.2%) was the highest, followed by “space around the apartment building” (17.5%) and “waterscape” (15.4%). Third, for the preference on the shape of grass plants, “Upright-arching” (38.0%) was the highest, followed by “Upright-divergent” (29.2%), “Tufted” (19.9%), and “Mounded” (12.9%). Fourth, for the preferred height of grass plants, “Short size” (50.3%) was the highest, followed by “Medium size” (36.8%), and “Tall size” (12.9%). Fifth, for the preferred color of grass plants, “white” (27.7%) was the highest, followed by “green” (25.7%), “red” (20.5%), “yellow” (17.2%), and “blue” (9.0%). This information could be used as reference in case when planning and designing of grass plants in apartment complexes and further research including different regions is needed.

Can a fashion brand be social?: The role of benefits of brand community within social network sites

Hyejune Park,Youn-Kyung Kim 한국마케팅과학회 2015 Journal of Global Fashion Marketing Vol.6 No.2

Social network sites (SNS) are at the center of social media marketing efforts to engagecustomers and promote fashion brands. In particular, a growing number of fashionfirms implement brand communities via various SNSs, such as Facebook, in order todevelop meaningful interactions and relationships with their customers. This studyidentifies the specific benefits perceived by consumers of fashion brand communitiesembedded in an SNS (BSNS) and examines the impacts of these benefits on consumers’brand relationships and brand loyalty. After qualitative exploration of the communityto understand the practice of BSNS, a quantitative method was utilized to test thehypothesized relationships. The results provide general support for the positive effectof BSNS benefits on outcome variables. Practical managerial suggestions andtheoretical implications are provided.

Thrift shopping for clothes: To treat self or others?

Hyejune Park,Theresa Anna Kwon,Md Mostafa Zaman,So Young Song 한국마케팅과학회 2020 Journal of Global Fashion Marketing Vol.11 No.1

With the increased awareness about ecological concerns and the growing popularity of sustainable fashion, thrift retail stores are growing fast both in number and sales. However, limited research has examined thrift stores as a distinct retail sector from a - general second-hand retail sector that includes both non-profit thrift stores and for-profit resale stores. To fill this void, this study identified the motivational antecedents of thrift store shopping behavior (TSSB) and profiled thrift shoppers by developing a decision tree predictive model of TSSB. The results provide the key driving factors of TSSB including self-oriented factors (treasure hunting, seeking name brand products) and others-oriented factors (responsible citizenship). Practical implications are also suggested for thrift store managers.

An empirical test of the triple bottom line of customer-centric sustainability: the case of fast fashion

Hyejune Park,Youn-Kyung Kim 한국의류학회 2016 Fashion and Textiles Vol.3 No.1

The aims of this study were (a) to determine if the triple bottom line (TBL) model can serve as an accounting framework for consumers’ perceived sustainability of fashion brands; (b) to investigate whether TBL sustainability can be linked to brand relationships with fast fashion; and (c) to determine whether the predictive role of the TBL sustainability of fast fashion brands differs from that of sustainable fashion brands. Three research questions were formulated to achieve these goals. To this end, a series of statistical analyses were conducted on the consumer panel data (N = 732) gathered via a market research firm. The sample included US consumers who have shopped from either fast fashion brands or sustainable fashion brands. The results suggest that the TBL model is an effective tool for explaining a consumer’s perception of a fashion brand’s sustainability. The results also reveal disparate effects of TBL sustainability on brand outcomes between fast fashion brands and sustainable fashion brands. Detailed results with theoretical and managerial implications are discussed.

Dispersion Polymerization of Styrene and Methylmethacrylate using Macromonomers as a Reactive Stabilizer

Hyejun Jung,Kangseok Lee,Soonja Choe 한국고분자학회 2006 한국고분자학회 학술대회 연구논문 초록집 Vol.2006 No.10

Lear O’ Bedlam : The Spectacle of Suffering and the Vagrant Sovereignty in King Lear

Hyejun Kim Ewha Institute of English and American Studies 2021 Journal of English and American studies Vol.19 No.1

This paper examines the relationship of Bethlem hospital and the theater to track the spectacle of suffering inherent in King Lear. In doing so, this paper also unearths Edgar and Lear’s precarious political identity and the spectacle-making process of him, and ultimately the stronger potential that the theater held compared to the spectacles of Bethlem. This paper first explores the connection between the spectacles of Bethlem and the text itself through Edgar. After pinpointing the analogy, this paper will further explain the mechanism of spectacle-making process through incorporating Agamben’s argument of bare life. In this part, taking Edgar as an example, I argue that the spectacle-making is the attempt to create a binary between the bestial humanity and the politicized humanity to create a backdrop that can vouch for the latter’s security. In the second part, I apply the previous logic on Lear and contend that he also becomes the object of the charitable but objectifying spectacle. Moreover, I will assert for the particularity of Lear’s sovereign spectacle-making process. To argue for this case, I bring in Kantorowizc’s The King's Two Bodies: A Study in Medieval Political Theology to explain the concept of “Body natural” (57). More importantly in the last section, I will investigate how the theater possessed a different potential than that of the spectacle of Bethlem. The different potential of the theater arises as the characters such as Edgar and Lear had the ability to self-fashion their identities, and because the staging of Lear’s bare body enabled the Eucharistic participation of the audiences in the woe of sovereign’s descent into bare life.

How Social Media is Transforming the Fashion Consumers: The Effects of “Social” Consumer Attributes on Brand Engagement in Social Networking Sites

( Hyejune Park ) 복식문화학회 2017 Fashion, industry and education Vol.15 No.1

The proliferation of social media has given rise to the new consumer group, namely, social consumers. This study identified the distinct characteristics of social consumers (i.e., online social search, online social navigation, online social connection) and examined the impacts of social consumer attributes on the engagement with fashion brands via brands` SNSs (BSNSs). A sample of 141 U.S. consumers who had browsed and/or participated in a fashion brand`s BSNS (i.e., the Facebook page for fashion brands) was used to examine hypothesized relationships. The analyses involved running a confirmatory factor analysis and a structural equation modeling. The result indicates that the impacts of the social consumer attributes on the benefits of BSNSs (i.e., experiential and functional benefits) as perceived by consumers were significant, except the link between online social connection and functional benefits. In addition, consumers` existing relationship with a brand served as a moderating variable, strengthening the impacts of social consumer attributes on BSNS benefits. The perceived benefits of BSNSs positively affected perceived relationship investment which in turn influenced brand loyalty. Practical marketing suggestions are provided for fashion brands.