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      • KCI등재

        AHP기법을 활용한 MICE산업 정책 우선순위 연구 - 제주특별자치도를 중심으로 -

        신해성 ( Shin¸ Hae Sung ),홍성화 ( Hong¸ Sung Hwa ) 한국이벤트컨벤션학회 2020 이벤트 컨벤션 연구 Vol.16 No.4

        Purpose - The purpose of this study was to identify the policy priorities of MICE Industry and to provide quality services tailored to each MICE section so that Jeju could become a MICE advanced city. Design, data, and methodology - Due to lack of previous studies on MICE policy by CVB(Convention & Visitors Bureau), detailed items of policy research model for CVB were drawn through interviews with officials of 14 CVBs in Korea. The priority was derived through the importance and weight of detailed items such as the upper concept, the middle concept, and the lower concept of MICE section in the CVB through the pair comparison bridge using AHP for 21 MICE experts in Jeju Result - Through this study, we obtained the results of the overall policy priority analysis of MICE industry in Jeju, and we were able to present the policy direction for the detailed attributes of each MICE section. Conclusions - I propose customized marketing for each MICE section by presenting systematic policy directions for the Jeju MICE industry, and further to propose additional study on the overall Korea MICE industry targeting Korean MICE experts.

      • THE EFFECT OF POP CULTURE INVOLVEMENT ON DESTINATION IMAGE FORMATION AND ITS PERCEPTION : FOCUSED ON GLOBAL DIFFUSION PROCESS OF KOREAN WAVE

        Haesung Whang,Ting Zhang,Sung Hwa Yong,Eunju Ko 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.2

        All aspects of individual consumer as well as situational affecting on decisions are influenced by the social and cultural structure in which the consumer is embedded. Recently, there has been a growing worldwide phenomenon whereby tourists visit an attraction or destination as a result of that place being portrayed or represented in the popular cultural forms of the media that are not directly related with tourism promotion or marketing. A number of studies have suggested that such portrayals and features of mass media can act as powerful forces that stimulate tourism demand (Beeton, 2001). Representations and images of tourist destinations constructed by popular cultural forms of media such as films, television and literature play a significant role in influencing people’s holiday decision-making process (Iwashita, 2006). Where trade in images, expectations, dreams, and fantasies are made in tourism (Selwyn, 1996), those media representations and images of tourist destinations play a significant role in influencing people’s decision-making process. The tourism industry also is increasing appliance of images that are drawn from popular culture associated with places to promote tourist destinations and to distinguish themselves from each other. While these researches contribute to the understanding of the influence of pop culture on tourism phenomena, only few studies have investigated on the actual linkage between the pop culture and tourism perceptions/behaviors. The reason why pop culture involvement can be related to the actual intention to visit is due to the fandom created relating to the pop culture. The notion of fandom has been put forward in order to understand the link in between the pop culture and the mass audience in diverse realms (Couldry, 2007). Fandom in recent years have been understood to dismiss the negative view of pathological and the stem for alienating qualities of modern society, and accepted as a phenomena widely spread in post-industrial societies (Jenson, 1992). It is then when transitional moment takes place, in the head and heart of the fan or tourist, that the fascination begins which provides the motivation to visit the locations (Reijnders, 2011). With such cultural industries in modern society constantly produce countless contents that can be utilized as objects of fandom, resulting in actual visit to a place associated with a specific destination serving as an effective strategy for building popular cultural capital in modern society. It was therefore decided to investigate this phenomenon in more depth through empirical research to investigate how and to what extent popular cultural forms of the media (those not directly associated with tourism and destination marketing) have an effect on international tourism, and future, to identify what roles they play in influencing tourists from emerging market in terms of their travel destination image and their perception about places to visit within the chosen destination. The phenomenon in this study focuses on the Korean wave, so called Hallyu, as it is one of the pop culture phenomenon that has gained much recognition across not only within Asian countries but also recently in Western countries via pop songs, soap operas, movies, and other forms of mass media entertainment. In this study, diffusion model suggested by Rogers (1995) was used. The diffusion of Rogers’s innovation framework is proving flexible enough to conceptualize many kinds of social change, including change through processes of public dialogue and civic participation, change within organizations, as well as change through public agenda setting and media effects. Many studies have incorporated diffusion theory to explain such cultural phenomenon to gain more enrich result, however, no other studies have looked into the degree of diffusion stage in a macro level according to the regions. However, to obtain the overall view of the diffusion of such pop culture, it is needed to see the diffusion process proceeding globally as even the same fandom may differ in characteristics based on not only the diffusion stage but also its distinctive characteristics of social system. As a result, according to the diffusion stage of Hallyu, it is expected to differ in formation and perception on destination image. Previous studies identify destination image into cognition and affect which are two conceptually different, yet highly correlated components (Lee, 2008). The cognitive component leading to some internally accepted attributes, a more or less derived from factual information. On the other hand, the affective component relates to a diffusive feeling, which can become important when a decision to travel is actually considered (Russel, 1980). Such image constructed by tourists contains an individual or group perception of a particular place (Fakeye and Crompton 1991). It is expected that the image construction will vary according to the stage of the diffusion. This study incorporates diffusion theory to develop a better understanding of the diffusion process and the current situation of the Korean Wave globally to see whether such diffusion process varies according to region. Then, the effect of such difference in diffusion stages on the intention to visit the destination country was investigated. Thus, preliminary research was conducted first to see the Korean Wave phenomenon globally. In order to analyze the diffusion stage thoroughly, three regions of Asia, America, and Europe were selected. According to the diffusion degree of the Korean wave, seven representative countries were elected regarded to the regions. Along with literatures, in-depth interviews were conducted. The semi-structured form with an interview guide method was presented with reflexive interviewing techniques in order to ensure comprehensiveness (Athos & Gabarro, 1978). Then, a survey was conducted to examine the effect of pop culture involvement on formation and perception

      • KCI등재

        Quantitative Imaging in Pediatric Hepatobiliary Disease

        Haesung Yoon,Hyun Joo Shin,김명준,이미정 대한영상의학회 2019 Korean Journal of Radiology Vol.20 No.9

        Pediatric hepatobiliary imaging is important for evaluation of not only congenital or structural disease but also metabolic or diffuse parenchymal disease and tumors. A variety of ultrasonography and magnetic resonance imaging (MRI) techniques can be used for these assessments. In ultrasonography, conventional ultrasound imaging as well as vascular imaging, elastography, and contrast-enhanced ultrasonography can be used, while in MRI, fat quantification, T2/T2* mapping, diffusion-weighted imaging, magnetic resonance elastography, and dynamic contrast-enhanced MRI can be performed. These techniques may be helpful for evaluation of biliary atresia, hepatic fibrosis, nonalcoholic fatty liver disease, sinusoidal obstruction syndrome, and hepatic masses in children. In this review, we discuss each tool in the context of management of hepatobiliary disease in children, and cover various imaging techniques in the context of the relevant physics and their clinical applications for patient care.

      • KCI등재

        Characteristics of Copper Nitride Nanolayer Used in 3D Cu Bonding Interconnects

        Haesung Park,Hankyeol Seo,Sarah Eunkyung Kim 대한금속·재료학회 2021 ELECTRONIC MATERIALS LETTERS Vol.17 No.5

        Cu–Cu bonding is a key process in fine pitch Cu interconnect in 3-dimenssional Si integration. Despite the excellent electricalproperty and pattern ability of Cu material, the Cu–Cu bonding process is affected by the high bonding temperature and easyoxidation. Thus, the ability to protect the copper surface in a reactive air environment is very important in Cu–Cu bonding,especially for die–to–wafer Cu bonding applications. We studied Cu–Cu bonding using a copper nitride nanolayer as anantioxidant passivation layer and investigated the stability of the copper nitride nanolayer over 7 days and its decompositioncapability across temperatures of up to 400 °C. We found that the copper nitride (Cu4N) nanolayer formed by two-step Ar/N2 plasma treatment protected the copper surface from further oxidation in the air, and that the energy required for thermaldecomposition of the copper nitride nanolayer in this study was about 29.6 kJ/mol. It can be seen that the bonding temperatureof Cu–Cu bonding can be sufficiently lowered by using a low–temperature decomposition property of copper nitride.

      • Robust optical measurement of water vapor in steel-making process

        Haesung Park,Youngjean Jung,Kyoungsik Kim,Jinsu Bae,Jonghak Lee,Kyoungsik Kim 제어로봇시스템학회 2008 제어로봇시스템학회 국제학술대회 논문집 Vol.2008 No.10

        Based on tunable diode laser spectroscopy (TDLS), we develop a simple and efficient humidity monitoring scheme to improve reliability of measurement under randomly changing transmission condition. This measurement scheme can detect the humidity of a monitored system in either high or low scattering condition such as powder coal fired furnace in steel-making process. Distributed feed-back (DFB) diode laser is used to evaluate the relative and absolute humidity by making direct absorption measurement near 938nm region where 2ν1 + ν3 water vapor transition band exists. This system gives reliable measurement results under either high or low scattering condition.

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