한국인과 중국인 사이의 로드노이즈에 대한 선호도 비교

장호(Zhang Hao),신성환(Sung-Hwan Shin),차수호(Su-Ho Cha),이경훈(Kyung-Hoon Lee) 한국소음진동공학회 2019 한국소음진동공학회 학술대회논문집 Vol.2019 No.2

중국인 관광객의 이(異)문화 인식, 진정성 및 관광체험의 구조적 관계- 한국 세계문화유산 관광지를 중심으로 -

장호 ( Hao Zhang ),서태양 ( Tai Yang Seo ) 대한관광경영학회 2014 觀光硏究 Vol.29 No.1

본 연구의 목적은 중국인 관광객의 이문화 인식, 진정성과 관광체험의 구조적 관계를 밝히는 데에 있다. 본 연구의 목적달성을 위해 설문조사는 중국인 관광객을 대상으로 선정하였다. 그 중 한국에서 세계문화유산 관광지를 선정하여 설문조사를 실시하였다. 조사기간은 2013년 9월 1일부터 2013년 10월 31일까지 총 400부의 설문지를 배포하였으며, 총 400부 중, 380부를 회수하였다. 이중 10부를 제외한 370부가 본 연구의 통계 분석에 활용되었다. 수집된 자료의 통계적 처리는 데이터 코딩(Data Coding)과정을 거쳐, SPSS 20.0 for Windows를 활용하여 빈도분석, 신뢰도분석, 요인분석, 상관분석을 실시하였고, AMOS 20.0을 이용하여 확인적 요인분석과 구조방정식 모형분석을 실시하였다. 연구결과 첫째, 중국인 관광객에 대한 요인분석 결과 운영 적합성, 이문화 인식, 객관적 진정성, 구성적 진정성, 실존적 진정성, 관광체험 등 5개의 요인이 도출되었다. 둘째, 연구모형의 적합성의 분석결과 χ2=353.005(p=.000), df=170, Q=2.077, GFI=.915, AGFI=.885, RMR=.031, NFI=.930, TLI=.953, CFI=.962, RMSEA=.054가 도출되어 일반적인 평가 기준으로 삼는 지표들과 비교해 볼 때, 타당성을 갖춘 모델이 도출되었다. 셋째, 이문화 인식은 진정성 요인인 객관적 진정성, 실존적 진정성, 구성적 진정성에 모두 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 진정성 요인 중 객관적 진정성과 구성적 진정성은 관광체험에 긍정적인 영향을 미치는 것으로 나타났다. 하지만 실존적 진정성은 관광체험에 긍정적인 영향을 미치지 않는 것으로 나타났다. The purpose of this study was to understand the structural relationships between Cross-Cultural Awareness, Authenticity and tourist experience of Chinese tourists. For this purpose, this study used convenience sampling method to Chinese tourists those who visited Korean World Cultural Heritage Travel Destination .The questionnaire survey was from 1st September 2013 to 31th October 2013 and 400 copies was delivered .By the end 380 copies were returned. Except 10copies, 370copies was used in Statistical Analysis in this study. After date coding, these data were processed using SPSS 20.0 for frequency analysis, Reliability analysis, Cause and Effect Analysis and correlation analysis, using AMOS 20.0 for confirmatory factor analysis and Structural equation Model analysis. The results of this study are as follows1. The Cause and Effect Analysis about Chinese tourists, including Suitability, Cross-Cultural Awareness, objective authenticity, constructive authenticity, existential authenticity, tourist experience 5 factors and so on. 2. The results of Models Suitability Analysis ,including χ2=353.005(p=.000), DF=170, Q=2.077, GFI=.915, AGFI=.885, RMR=.031, NFI=.930, TLI=.953, CFI=.962, RMSEA=.054, and compared with general evaluation standard index comes to a conclusion of models with validity。 3. Cross-Cultural Awareness has positive effects on objective, constructive, and existential authenticity. 4. Except existential authenticity, Objective authenticity and constructive authenticity has positive effects on tourist experience, and existential authenticities.

스팀펑크 특성을 활용한 패션디자인 개발

장호 ( Hao Zhang ),윤정아 ( Jung-a Yoon ),이연희 ( Younhee Lee ) 복식문화학회 2016 服飾文化硏究 Vol.24 No.5

Born in the 19th century as an intermediate between the past and the future, steampunk provides a strong feeling of fantasy. The objective of this research is to understand the utilization of steampunk in all realms through an in-depth literature review and empirical study. Taking the findings as a foundation, we will analyze examples shown in fashion designs that are put into real production, and those designs that can provide inspiration for further design development. The research methodology will constitute a major analysis of advanced research, internet materials, and literature. Photo materials will be collected from professional websites for steampunk. The product method such as follows. Firstly, we will classify the internal meaning of characteristics in steampunk that are similar to the characteristics that are being researched, then take it as the standard and arrange to integrate all five features: restoration, pluralism, duplicity, resistibility and abnormality. We will spread out the design based on images from advanced research. Secondly, in order for to design a steampunk product, I decided on four themes: devastated environment, brutal wars, cool-headed machinery, and the overlap of the future and the past. Inspiration was acquired from representative movies and animations featuring steampunk. Thus, new directions for fashion design with steampunk features can be discovered. It raises the feasibility of this combination in modern society. In the future with the development of technology, it functions as a design that is easy for users to approach.

중국 서비스기업의 사회적 책임(CSR)이 종업원의 직무에 미치는 영향

장호한(Hao-Han Zhang),이지석(Ji-Seok Lee) 한국무역학회 2015 貿易學會誌 Vol.40 No.3

원산지효과, 상표자산 및 상표충성 간의 관계에 관한 연구: 미국, 중국, 한국의 비교분석

고은주,김경훈,김숙현,이구봉,추붕,장호,Ko, Eun-Ju,Kim, Kyung-Hoon,Kim, Sook-Hyun,Li, Guo-Feng,Zou, Peng,Zhang, Hao 한국마케팅과학회 2009 마케팅과학연구 Vol.19 No.1

The marketing environment has become competitive to an extent that requires firms to target their products at markets that span national boundaries. However, competitive clout cannot be achieved in global consumer markets unless firms thoroughly understand and adequately respond to the core values and needs of those consumers. Brand equity is one of the most important assets to a company. Especially in sportswear markets, brand equity is the crucial value added to a product by its brand name. Factors such as country of origin also influence customer's attitude towards brand equity. Therefore, this paper discusses the relationship between country of origin effect and brand equity, and how they influence consumers' loyalty for respective brands. This paper focused on the sports shoes market, because it is an increasing area of opportunity for world manufacturers. The objectives of this study were the following. (1) Test the effect of country of origin on brand equity. (2) Test how brand equity influences consumers' brand loyalty. (3) Find whether there are differences in the effects of country of origin and brand equity among the three countries. (4) Find whether there are differences in the effects of country of origin and brand equity among the different lifestyles. Based on the review of literature results, the hypotheses are concluded as the following: H1-a: Country image has positive influence on country of origin. H1-b: Product perception has positive influence on country of origin. H2-a: Perceived quality has positive effect on brand equity. H2-b: Perceived price has positive effect on brand equity. H3: Country of origin has positive effect on brand equity. H4: Brand equity has a positive impact on brand loyalty. Research model was constructed (see Fig. 1). After data analysis, the following results were concluded: sports shoes purchase behavior showed significant differences among Korean, Chinese, and American consumers for favorite brand, purchased brand, purchased place, information usage, and favorite sports games. The results of this study also extend the research of the relationship among country of origin, brand equity and brand loyalty to the sports shoes market. Brand equity was proven to have a significant relationship with brand loyalty for all countries. The factors which can influence brand equity are different for different countries. The third finding of this paper is that we identified different three lifestyles, adventurer, follower, and laggard, for Korean, Chinese and American consumers. Without the nationality boundary, seeing the emergence of a new group of consumers who have similar preferences and buy similar brands is more important. All of the consumers consider brand equity to keep their brand loyalty. Perceived price is the only factor which can influence brand equity for adventurers; brand is more important for them. The laggards were not influenced by any factor. All of the factors expect perceived price are important for the followers. Marketing managers should consider brand equity when introducing their brand into a new market. Also localization is the basic strategy that all the sports shoes companies should understand. But as a global brand, understanding the same characteristics for each country is more important to build global strategy.

호텔 객실종사원의 직무탈진감이 고객지향성과 이직의도에 미치는 영향

김순희 ( Shun Ji Jin ),셰왕제 ( Wang Jie Xie ),장호 ( Hao Zhang ),윤영일 ( Yeong Il Yoon ) 한국이벤트컨벤션학회 2013 이벤트 컨벤션 연구 Vol.9 No.2

본 연구에서는 호텔 객실종사원의 직무탈진감이 고객지향성과 이직의도에 어떠한 영향을 미치는지를 살펴보고자 한다. 동시에 호텔 객실종사원의 직무탈진감과 관련된 연구에 이론적으로나 내부마케팅 전략적 방안 마련 등 실무적으로 도움을 주고자 하는데 그 목적이 있다. 따라서 본 연구목적을 달성하기 위해 연구목표를 호텔 객실종사원의 직무탈진감이 고객지향성에 미치는 영향 파악, 호텔 객실종사원의 직무탈진감은 이직의도에 미치는 영향에 대해 파악하고자 한다. 본 연구에서의 특급호텔 객실부서에서 객실종사원을 조사대상으로 선정하였다. 그중 우리나라에서 특급호텔이 많은 서울, 부산, 제주, 경주 4지역을 선정하여 설문조사를 실시하였다. 총400부중, 330부를 회수하였다. 이중 13부를 제외한 317부를 본 연구의 통계 분석에 사용하였다. 수집된 자료의 통계처리는 SPSS 19.0과 AMOS프로그램을 이용하였다. 연구결과 첫째, 제시된 모형을 통해 호텔 객실종사원의 직무탈진감은 고객지향성에 부(-)의 영향을 미칠 것이라는 가설1을 검증한 결과, 비인격화와 성취감 저하가 고객지향성의 관계에서 유의한 관계를 갖는 반면, 감정 고갈은 일관된 모습을 보이지 않았다. 즉 본 연구에서는 가설 1-2와 1-3은 채택되었고, 1-1는 기각되었다. 둘째, 호텔 객실종사원의 직무탈진감은 이직의도에 정(+)의 영향을 미칠 것이라는 가설2를 검증한 결과는 감정고갈과 성취감 저하가 이직의도에 유의한 영향을 미치는 것으로 나타나 가설 2-1과 2-3은 채택 되었고, 고객 비인격화가 이직의도에 영향을 미치지 않은 것으로 나타나 가설 2-2를 기각한다. 셋째 연구모형에 대한 최초모형은 가 1212.109(P=.000<.05)로 나타나 적합도를 높이기 위해 수정지수를 근거로 하여 수정한 결과 수정모형은 가 36.331(P=.636>.05), df는 30, RMR값은 .031, GFI값은 .984, AGFI 값은 .958, NFI값은 .980로 나타나 적합도는 좋은 것으로 나타났다.