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외식기업의 컬러마케팅이 브랜드인지도 및 브랜드태도, 구매의도에 미치는 영향
남종우(Jong Woo Nam),이수범(Soo Bum Lee) 한국관광연구학회 2014 관광연구저널 Vol.28 No.5
This purpose of this study is to reivew each concept of color marketing, brand awareness, brand attitude, and purchase intention, to check the important of color marketing of foodservice companies by verifying the effect of color marketing of foodservice companies on brand awareness, brand attitude, and purchase empirically with literature review, and to contribute to establish marketing strategies using colors from the aspect of companies. The study proposes relations based on the literature review and empirically tests them. The analytical result has found that symbolism, association, and attractiveness of the four factors of color marketing have a significant effect on brand awareness but identifiability doesn``t have any significant effect on it. Brand awareness has been found to have the significant effect on brand attitude, but to have any significant effect on purchase intent, and brand attitude has the significant effect on purchase intention. The study on the effect of the foodservice field on inadequate color marketing, brand awareness, brand attitude, and purchase intent were done through this study and it implies that attractiveness of the components of color marketing has the most impact on consumers and colors between elements of brand should be unified to make them distinct in the foodservice field.
해수담수용 역삼투막에서 순환수와 처리수의 농도가 삼투역세정 효율에 미치는 영향
김형수 ( Hyung Soo Kim ),남종우 ( Jong Woo Nam ),박준영 ( Jun Young Park ),김지훈 ( Ji Hoon Kim ),김강미 ( Kang Mi Kim ),장암 ( Am Jang ),김강미 ( Kang Mi Kim ),남종우 ( Jong Woo Nam ),박준영 ( Jun Young Park ),김지훈 ( Ji Hoon K 한국물환경학회(구 한국수질보전학회) 2014 한국물환경학회·대한상하수도학회 공동 춘계학술발표회 Vol.2014 No.-
막 손상 크기에 따른 확산공기유량을 고려한 압력손실시험 감도 평가
김강미 ( Kang Mi Kim ),남종우 ( Jong Woo Nam ),박준영 ( Jun Young Park ),김지훈 ( Ji Hoon Kim ),장암 ( Am Jang ),정후영 ( Hu Young Jeong ),정창훈 ( Chang Hun Jeong ),이용수 ( Yong Soo Lee ),장암 ( Am Jang ),김형수 ( Hyung Soo Ki 한국물환경학회(구 한국수질보전학회) 2014 한국물환경학회·대한상하수도학회 공동 춘계학술발표회 Vol.2014 No.-