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가상시장에서 선발기업과 후발기업의 전략선택과 성과에 대한 연구 - 닷컴기업 중심으로 -
구철모,이상근,남기찬,Koo, Chul-Mo,Lee, Sang-Gun,Nam, Ki-Chan 한국경영정보학회 2003 Asia Pacific Journal of Information Systems Vol.13 No.4
This research explores early mover advantages and performance in the cyber market based on an empirical test. It also examines whether early mover strategic capabilities are able to adopt mutually cumulative relationship in the cyber market. Early movers such as eBay.com and Amazon.com seem to have been able to defy exclusive relationship between strategic capabilities. Compared with their followers such as uBid.com and buy.com, they have been able to adopt strong focus, differentiation, and cost leadership strategies. The purpose of this paper is to investigate the differences in strategic choices based on the strategic capabilities and performance of online firms between early movers and followers. The study reviews early mover advantages and disadvantages, and a strategic typology based on Porter's model, as well as strategic capabilities based on the sand cone model.
학술세션 2 : 지식경영과 심리적/인지적 요인 ; 전시컨텐츠 체험에서 외부정보원천이 충족에 미치는 영향: 감정적 관여의 매개 효과
구철모,이선영,김종철,정남호 한국지식경영학회 2014 지식경영 학술심포지움 Vol.2014 No.1
Due to multiple information source, External Customer Information Search(ECIS) is the key issue on marketing management. External Information Source(EIS)is more important on experiential goods such as exhibition and convention. Despite the increasing importance of EIS, very little is known about what is the most effective information source in this area. In this paper, we attempt to examine the relation of gratification and between both online information and offline information. This research analyzes an empirical model including EIS, affective involvement, perceived usefu1ness, gratification to student attendees` on exhibition experience. Hence, five hypotheses are developed to test the relation of EIS and gratification using the mediating effects of affective involvement. Specifically, we developed a research model by employing the Uses and Gratification(U&G) framework and tested it to understand how student attendees` involvement and gratification might be changed according to EIS. Survey data collected from 203 student attendees on “2014 Korean College Expo” was used to test the model using SEM(structural equation modeling). The implications of our empirical findings for both research and practice are discussed.
기업의 업무특성과 사회적 커뮤니케이션 미디어 사용 성과;사회적 영향과 친분관계의 조절효과를 중심으로
구철모,정재은,조근식 한국경영정보학회 2007 한국경영정보학회 학술대회논문집 Vol.2007 No.-
사회적 커뮤니케이션 미디어는 기업 조직의 사회적 네크워크를 활발히 사용되고 있다. 각 커뮤니케이션 정보시스템은 매우 유용하게 사용되고 있지만, 업무적 특성과 사회적 영향 요인에 대한 연구는 매우 적은 편이다. 또한 새로운 정보기술의 도입, 예를 들면, 메신저와 무선 화상통신과 같은 발전은 매체 풍부성 이론으로 아직까지 적용 검증되지 못하고 있다. 본 연구는 업무적 특성과 미디어 활용 그리고 업무성과에 대한 검증을 실시하였다. 분석방법은 서베이를 통하여 소중대기업에서 근무하고 있는 280명을 대상으로 하였고 회귀분석으로 분석결과를 도출하였다. 연구결과로는 업무 특성은 미디어 사용에 긍정적인 영향요인이며 사회적 영향과 친분관계는 두 관계를 조절하고 있음을 발견하였다. 또한 커뮤니케이션 미디어의 활용은 각 업무성과에 긍정적인 영향을 미치고 있음을 발견하였다.
구철모,김희웅,전유희 한국경영정보학회 2010 한국경영정보학회 학술대회논문집 Vol.2010 No.1
국내 시장에서도 스마트폰은 급속하게 확산되고 있지만 현재까지도 소비자들이 왜 스마트폰을 사용하는지에 대한 실증적 분석을 통한 선행 연구는 드물다. 본 연구에서는 기술수용모델(TAM: Technology Acceptance Model)과 정보시스템의 사용자 만족과 지속적 사용, 습관(Habit)이론, 그리고 자기효능감(Self-Efficacy) 이론을 통해 스마트폰 사용에 대한 원인과 결과에 관해서 실증적으로 검증하여 제시할 것이다.
The Media Influence on Consumers’Energy-Saving Technology Adoption in Korea:An Empirical Study
구철모,정남호 한국경영정보학회 2016 Asia Pacific Journal of Information Systems Vol.26 No.1
The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.
A Study of Mobile and Internet Banking Service: Applying for IS Success Model
구철모,율리아 와티,정남호 한국경영정보학회 2013 Asia Pacific Journal of Information Systems Vol.23 No.1
Understanding success factors in electronic banking is important to helping banks succeed. In this study, we extend DeLone and McLean’s IS success model to the electronic banking by adding trust as a success variable. We tested the extended model by comparing internet banking and mobile banking in Indonesia. Using a structural equation modelling approach. We found that system quality had positive impacts on perceived usefulness and end-user satisfaction for both internet banking and mobile banking. The development of e-banking (internet banking and mobile banking) in Indonesia is in its initial stage. Finally, although we tested for the common method bias to relieve concern, further research may use multiple methods when collecting the data. This study investigated the role of each dimension of IS success in the electronic banking environment. While the original IS success model emphasizes individual and organizational impacts, we have argued that trust is an important indicator of IS impact on an individual socially in the banking industry. The contribution of our study is two-fold. Conceptually, the study is the first to extend the IS success model to the e-banking context. We provide an extension of the updated IS success model by adding trust as an outcome variable in the research model.