A Study on Cultural Product Design Preferences in the Guangxi Region Based on Hofstede’s Cultural Dimensions

Liu, Jun(유군),Lee, Min(이민) 한국전시산업융합연구원 2024 한국과학예술융합학회 Vol.42 No.2

This study began by exploring the importance of local culture in the context of globalization and local cultural integration. The purpose of this study is to explore cultural product design preferences in Guangxi and to open up new perspectives for its cultural product development and industrial development. Therefore, this paper analyzes product design preferences in the cultural dimension through Hofstedes theory of cultural dimensions and literature studies and constructs a product design model in the cultural dimension. The model reveals Guangxis cultural product design preferences for the 2021 China Top 100 cultural products. Finally, an attempt was made to develop a scale for internal regions of China to test and confirm the design preferences of Guangxi cultural products, and the results are as follows: First, Guangxi cultural product designs tend to display large and prominent patterns. Second, there is a preference for complex and diversified design series. Third, the preference for sharp colors and hard line designs. Fourth, design is highly concerned with safety. Fifth, pay more attention to quality. Sixth, pay more attention to the design of the service. Based on these findings, it is recommended that when developing and designing Guangxi products, such as artwork, decorative paintings, and clothing, symbolic elements should be amplified and highlighted, and bright contrasting colors and hard lines should be used to appeal to the eye, as well as retaining cultural and aesthetic preferences. For childrens toys and outdoor products, diversified ranges of products should be developed, and emphasis should be placed on safe materials and safety designs. For tourism souvenirs and customized products, service and after-sales service should be highlighted to meet customers cultural value preferences.

K-디자인에 기반한 아이덴티티 전략 및 문화상품 개발

김진경 한국상품문화디자인학회 2024 상품문화디자인학연구 Vol.76 No.-

21세기 K-컬처가 전 세계적으로 각광 받는 시점에 한국 고유의 아이덴티티를 지닌 디자인 문화상품은 한국 문화를 알리는 데 큰 영향력을 전파하고 있다. K-디자인에 기반한 문화상품은 한국적 미감을 지닌 아이디어가 구체화되고 생산, 유통, 서 비스 과정을 통해 실제 상품으로 출시한다. 본 연구는 한국적 가치가 담긴 우수한 문화상품 발굴의 중요성 및 K-디자인 아이덴티티가 분명한 문화상품 활성화에 목적이 있으며 본 연구 목적에 맞게 문헌연구, 사례분석, K-디자인 문화상품 개발 순으로 진행하였다. 문헌연구를 통해 K-디자인에 기반한 문화상품의 아이덴티티는 정체성, 독창성, 연상성, 역사성의 네 가지 특성으로 도출하였으며 이 후 2022년-2020년의 대한민국 관광기념품공모전에 당선한 문화상품을 선정하여 사례 분 석하였다. 사례분석을 토대로 실제 K-디자인 문화상품 4종을 개발하여 아이덴티티 유효성을 검증하였다. 결론적으로 K- 디자인에 기반한 아이덴티티 전략으로는 한국문화를 대표하는 정체성, 한국문화를 연상하는 연상성, 한국문화의 역사를 반 영한 역사성, 한국문화와 연계한 차별화된 독창성이다. 한국문화의 고유성을 오래도록 기억할 수 있는 디자인 요소의 아이 덴티티를 연구하여야 하며 아이디어를 현대적으로 재해석한 K-디자인 전략을 세운 후 실제 제품에 적용하여 상품화 해야 함을 시사한다. 상품 기획을 도출하고 실제 상품으로 출시하는 과정에서 한국문화의 정체성을 바르게 세워 이미지를 통합 하는 것이 중요하다는 것을 나타내었다. 본 연구에서 개발한 문화상품은 향후 실질적 상품화를 통하여 한국문화를 알리는 아이덴티티 전략 확보를 목표로 하며 후속 연구를 통해 실효성을 검증하고자 한다. K-디자인 전략은 세계적으로 영향을 줄 수 있는 잠재력 있는 자원이며 국가 위상을 높일 수 있는 활동이다. 본 연구로 인하여 한국의 고유한 전통과 문화적 가 치를 지닌 경쟁력있는 디자인 문화상품 발굴과 발전에 밑거름이 되길 기대한다. At a time when 21st-century K-culture is gaining global recognition, Korean design cultural products with a unique Korean identity are spreading significant influence in promoting Korean culture. These cultural products based on K-design are being developed by concretizing ideas imbued with Korean aesthetics, going through the processes of production, distribution, and services, culminating in the release of actual products. This study aims to emphasize the importance of discovering outstanding cultural products with Korean values and to activate cultural products with a clear K-design identity. To achieve this goal, the research proceeded in the following sequence: literature review, case analysis, and the development of K-design cultural products. Through the literature review, the identity of cultural products based on K-design was derived with four characteristics: identity, originality, association, and historical context. Subsequently, a case analysis was conducted by selecting cultural products that had won awards in the Republic of Korea's tourism souvenir competition Between 2022 and 2020. Based on the case analysis, four actual K-design cultural products were developed and the validity of their identity was verified. In conclusion, the identity strategy based on K-design includes representing the identity of Korean culture, evoking associations with Korean culture, reflecting the history of Korean culture, and showcasing distinctive originality linked to Korean culture. Research on the identity of design elements that can help preserve the uniqueness of Korean culture for a long time is necessary. After establishing a K-design strategy that reinterprets ideas in a contemporary context, it is important to apply it to actual products for commercialization. The study emphasized the importance of accurately establishing the identity of Korean culture through the process of deriving product planning and releasing actual products. we intend to verify their effectiveness through subsequent research. We hope that this research will contribute to the discovery and development of competitive design cultural products with Korea's unique traditions and cultural values.

Research on the Design and Influence of Cultural Product Innovation Characteristics in the Era of Creative Economy

Wang, Tuo,Zhang Yi Zhou 한국문화산업학회 2022 문화산업연구 Vol.22 No.3

In order to enhance the economic benefits of cultural product design and enhance the publicity role of cultural products, this paper takes China as a case sample to analyze the relationship between cultural product design and economic development in the era of creative economy, and explore the design of cultural products. This paper uses the improved Cobb-Douglas production function model to simulate and calculate the relationship between cultural product design and economic development. At the same time, this paper classifies and refines the design elements related to product modeling, integrates them into the conceptual prototype system of cultural creative products, and combines shape grammar, genetic algorithm and case-based design technology to cross-recombine modern products and cultural artifacts products to obtain a new cultural product design scheme. The empirical results of the improved Cobb-Douglas production function model show that cultural and creative product design has a significant promoting effect on economic growth, and the overall economic input-output reflects the characteristics of integration. Through the analysis of the relationship between the design of cultural product innovation features and economy, it can be seen that the mining of cultural product innovation attributes can improve economic results. At the same time, the convergence of concept description set of cultural product-related design elements and the mapping relationship between product model-related design elements can directly affect the design results and economic benefits of products. Nevertheless, the limitations of this study are as follows. Firstly, when the Cobb-Douglas production function model is used to analyze the relationship between cultural content and economic development, some variable data may be omitted, which may affect the accuracy of the results. Secondly, the case database of the research object is not perfect, which may affect the accuracy of the search results.

지역 출토 유물을 모티브로한 문화상품 디자인 개발에 관한 연구

김제중 한국일러스아트학회 2018 조형미디어학 Vol.21 No.2

The paradigm of cultural product design development which symbolizes and expresses culture is changing. We often see cases that products are transformed into more meaningful value-added product with historical and cultural elements such as storytelling rather than pursuing only economic benefits. It can be possible to positioned as a creative and unique cultural product, if the relics have the characteristics which introduces the special cultural value of the area. Regardless of the long history, the Naju province is very insubstantial in the design development of cultural products. Therefore, in this research, we tried to develop visual design elements by using artifacts that symbolizing traditional culture inherent to very unique. We focused on developing cultural product designs with living accessories and personal ornaments that can be utilized much in real life and anyone can feel free to buy. We have been observed specialty of brand identity of relics which excavated from the ancient tombs such as bracelets, necklace and rings and we used as a jewelry design motif. We also considered an implicit meaning of expression that can double the effect of learning applied to cultural products by museum education and outdoor activities. We designed six basic design prototypes and applied to the design of application design and proposed 10 prototype cultural products. In this research, it can be applied not only development of local specialized cultural products but also applied to programs mainly focusing on museum education and experiences targeting to local residents as various cultural programs by motifs of excavated relics. Eventually, it will be expected to contribute to the development of cultural product design in the Naju area even though it is limited due to lack of representing cultural product for now. 문화를 상징하고 표현하는 문화상품 개발의 패러다임이 변하고 있다. 경제적 이익을 추구하는 상품의 속성만을 추구하기보다는 역사문화적인 요소들에 스토리텔링 등이 더해지면서 보다 의미 있는 고부가가치 상품으로 변모하는 경우를 종종 보게 된다. 특히 지역적 특성을 지니거나 지역에서 출토되는 유물들의 이야기나 형태들이 주인공이 되어 상품에 도입하게 된다면 지역의 문화적 가치를 창출하는 독창적이면서도 차별화되는 문화상품으로의 자리매김이 가능하다고 본다. 나주지역은 오랜 역사에도 불구하고 이를 활용한 문화상품 개발은 매우 미미한 실정이다. 이에 본 연구는 나주지역의 아주 오래된 지역 고유의 전통 문화를 상징하는 유물들을 활용하여 시각 디자인적인 요소를 개발하고자 한 것이다. 실생활에서 많이 활용될 수 있는 생활 소품이나 액세서리 중심으로 개발함으로서 누구나 가볍게 구매하고 관심을 가질 수 있는 문화상품디자인을 개발하는데 중점을 두었다. 고분에서 출토된 유물의 특징을 고려한 브랜드 아이덴티티에 주목하고자 하여 고분에서 출토된 유물 자체의 디자인이나 컬러 및 발굴 상태 등을 고려하여 목걸이나 팔찌 또는 반지 등 몸에 두르는 장신구들의 특징을 잘 관찰하여 디자인 모티브로 활용하였다. 특히 박물관 교육이나 체험 활동에 접목시켜 활용할 수 있는 문화상품에도 적용하여 학습의 효과를 배가시킬 수 있는 함축적 의미 표현을 고려하였다. 기본디자인(Basic Design) 6개안 제작 후 응용디자인(Application Design)에 적용하여 10개의 문화상품의 시제품을 제안하였다. 본 연구는 출토 유물을 모티브로 한 지역 특화 문화상품 개발은 물론, 박물관의 교육과 체험 위주로 프로그램에 응용할 수 있으며 지역민을 대상으로 하는 다양한 문화프로그램의 소재로 확대하여 사용할 수 있다고 본다. 궁극적으로 열악한 지역을 상징하는 문화상품이 부족한 상황에서 다소 한계가 있으나 나주지역 문화상품 디자인 개발에 기여할 것으로 사료된다.

박물관 문화 요소를 바탕으로 한 문화제품 디자인 연구

노니안니안,김흥렬 한국기초조형학회 2023 기초조형학연구 Vol.24 No.5

This paper aims to summarize the design methods and theories of high-quality museum cultural products that can be borrowed from each other for the design and development of museum cultural products in Korea and China. The methods used in the research are comparative analysis, symbol extraction analysis, and transformation analysis. The research content is to study and analyze the elements of museum collections and cultural products, and the main research objects are the collections of national museums in Korea and China, namely Seoul National Museum, Gyeongju National Museum, National Museum of China, Shanghai Museum, and Xi'an Museum, and the elements of existing cultural products. A more detailed analysis of the concepts, characteristics, and classification of museum collections and cultural products was conducted, and the analysis and results of the classification are described in detail in Chapter 2. The results of the analysis are summarized as follows 1) The concept of museum elements; 2) The classification of museum collection elements is divided into four categories, including tangible elements and intangible elements; 3) The concept of cultural products; 4) The classification of cultural products is divided into six categories, including cultural products derived from global forms and cultural products derived from regional forms; 5) For the design of cultural products, the design methods used are analyzed. Includes analysis of form, color, materials, patterns, symbols, etc. 6) Analyze elements of museum collections from five aspects, including form and color, and use the results of the analysis to redesign them. 7) The analysis methods are case study, theoretical analysis, and characteristic analysis. It is expected to explore effective methods for designing museum cultural products, and to explore scientific development methods and paths for modern museum cultural product design.

중국 박물관 문화상품 디자인에 관련된 연구특징과 추세 -CiteSpace 지식 그래프 중심으로-

이신룡 ( Li Xinlong ),정원준 ( Chung Won-jun ) 커뮤니케이션디자인학회 2023 커뮤니케이션 디자인학연구 Vol.84 No.-

박물관은 전통문화를 전승하는 중요한 담체와 매개체이며 대외 교류의 창구이기도 하다. 박물관 문화 상품은 지역 경제 발전을 견인하는 중요한 역량일 뿐만 아니라 박물관의 자체 발전 능력을 증강하고 전통문화의 창조적 전환과 문화 소비 업그레이드를 촉진하는 중요한 경로이기도 하다. 박물관 문화 상품 개발의 추세를 탐구하는 것은 중요한 현실적 의미를 지닌다. 본 연구는 문헌데이터 분석 소프트웨어인 Cite space를 도구로 하여 최근 10년간 CNKI(2012~2022년) 데이터베이스에 게재된 중국 박물관 문화상품 디자인 연구 관련 논문 1,065건을 중심으로 계량학적 분석을 실시하였으며, 분석 결과 연구 결론은 다음과 같다. 첫째, 협력적 네트워크 분석에서 연구 저자와 연구기관의 학술지 게재량은 많으나 협력관계는 약하여 협력과 교류를 강화할 필요가 있다. 둘째, 동시 출현 네트워크 분석에서 박물관 문화상품과 관련된 빈도수가 높은 키워드는 문화상품, 박물관, 문화상품 디자인 등이었다. 키워드 클러스터 네트워크 분석에서 문화상품, 문화상품디자인, 상품디자인, 박물관 등의 키워드는 이 분야의 연구에서 중요한 역할을 한다. 셋째, 키워드 클러스터 네트워크 분석 중 문화전파, 디자인전략, 문화 전승 등의 키워드가 최근 급부상하고 있다. 전체적으로 볼 때, 박물관의 문화상품 디자인 연구는 매우 활발하게 진행되었으며 이론적인 연구는 많고 실증적인 연구는 적었다. 향후, 소장 자원 재현, 박물관 전통문화 보존 및 전승, 지역 문화 전승 혁신은 여전히 박물관 문화 상품 연구의 중점 내용이 될 것이다. 이 글은 앞으로의 연구자들에게 연구 방향과 참고 자료를 제공할 수 있기를 바란다. Museums are an important carrier and medium for the transmission of traditional culture and a window for foreign exchange. Museum cultural products are not only an important capacity to drive local economic development, but also an important route to enhance the self-development capacity of museums and promote the creative transformation of traditional culture and the upgrading of cultural consumption. Exploring the trend of museum cultural product development has important practical significance. Using Cite space, a literature data analysis software, as a tool, this study conducted an econometric analysis of 1,065 articles related to the research of museum cultural product design in China published in the CNKI (2012-2022) database in recent ten years, and the research conclusions are as follows. First, in the collaborative network analysis, the research authors and research institutions have a large number of journal publications, but the collaborative relationship is weak, and it is necessary to strengthen cooperation and exchange. Second, in the co-occurrence network analysis, the high-frequency keywords related to museum, cultural products are cultural products, museums, and cultural product design. In the keyword cluster network analysis, the key words cultural products, cultural product design, product design, museum, etc. play an important role in the research in this field. Third, in the keyword cluster network analysis, keywords such as cultural transmission, design strategy, and cultural transmission are emerging in recent years. Overall, the research on the design of cultural products in museums has been very active, with many theoretical studies and few empirical studies. In the future, the reproduction of collection resources, preservation and transmission of museum traditional culture, and innovation in local cultural transmission will still be the focus of museum, cultural product research. This article hopes to provide research directions and references for future researchers.

도시브랜드 이미지 강화를 위한 문화관광상품 디자인 분석 및 제언 - 경주지역을 중심으로 -

김 윤 정,조량,강덕구 한국상품문화디자인학회 2022 상품문화디자인학연구 Vol.71 No.-

This study was conducted to prepare a method to strengthen the image of the local brand of Gyeongju, which is preserved at the national level beyond the region as a place with brilliant cultural heritage. The study focused on the design of cultural tourism products. Accordingly, this study aims to first analyze the design of cultural tourism products in Gyeongju in a subdivided manner and make empirical suggestions based on this. First, the analysis of cultural tourism products was conducted as follows. First, the current status of cultural properties and cultural products in the Gyeongju area was investigated, and based on this, symbolic cultural products representing the region were selected and design characteristics were analyzed. Second, using existing research data, specific analysis frames for cultural product design were subdivided into regional symbolism, design aesthetics, quality, price, practicality, and scarcity, and design limitations and implications of Gyeongju cultural products were derived. Third, in order to minimize the researcher's arbitrary interpretation, an in-depth interview was conducted and analyzed for cultural product sales workers (4 interviewee). Through this analysis process, suggestions on the design of cultural tourism products to strengthen the image of urban brands in the Gyeongju area are as follows. First, while the symbolism of the region is clear, the design direction is too modern or too classical, so there is a need for an aesthetically sophisticated reinterpretation of cultural elements. Second, it is necessary to develop differentiated cultural tourism products in Gyeongju through diversification of prices and reinterpretation of designs through convergent elements of the past and present, rather than simply printing cultural assets or displaying products that can be purchased anywhere regardless of region.

세계문화유산을 활용한 문화상품 디자인 개발의 방향 연구 - 중국 심양 고궁 박물관 상품을 중심으로 -

류양 ( Liu Yang ),이홍 ( Lee Hong ),안병진 ( Ahn Byoung Jin ) 한국기초조형학회 2019 기초조형학연구 Vol.20 No.3

본 연구는 2004년 7월 세계문화유산으로 지정된 만청문화의 발원지인 요녕성 심양고궁 박물관의 유물을 활용한 문화상품 개발을 위한 연구이다. 세계문화유산으로써 400년 역사의 심양고궁 박물관은 자금성과 함께 중국 내 현존하는 궁전식(宮殿式)건축물의 쌍두마차 중 하나로 손꼽힌다. 심양고궁 박물관은 세계문화유산 등재 이후 2018년 연간 방문자수가 처음으로 200만 명을 넘어섰다. 그럼에도 불구하고 심양고궁 박물관을 대표할 수 있는 문화상품이 없었으나, 2014년 처음으로 문화상품 등을 제작 및 출시하기 시작하였다. 하지만 상품 디자인이나 브랜드 개발이 아직 미숙한 상태이다. 따라서 본 연구에서는 국내·외의 유사 사례를 동일한 문화상품을 중심으로 종류를 분류 하고 디자인 요소의 사례분석과 디자인 현황을 조사하여 비교 분석을 진행하여 공통점과 차이성 발견을 통해 박물관의 문화상품 개발에 있어서 가치성 및 필요성을 분석하였다. 또한 최근 5년 동안 연구된 중국 내 심양고궁 문화상품에 대한 선행연구를 통해 현재 심양고궁의 유물을 활용한 문화상품개발에 있어서 문제점의 원인과 개선 방향성을 연구하였다. 앞의 과정들을 통해 심양 고궁 문화상품 개발을 위한 몇가지 제언을 하고자 한다. 첫째, 심양 고궁의 문화적 자원을 결합하여, 지역 민족과 문화의 개성을 살리는 방안이 있다. 심양 고궁 문화 상품의 포지셔닝과 시리즈화의 방향을 명확히 하는 것이다. 둘째, 합리적인 제품 가격 체계를 만들어 제품의 품질을 중시한다. 셋째, 혁신적인 마케팅 방식이 필요 하다. 마지막으로 차후 연구를 통해 심양고궁 박물관 문화상품의 개발과 홍보 방안을 연구하기 위해 지역의 특색을 살린 문화상품의 모델을 개발하고, 지역 전문가, 일반인, 방문객 등을 대상으로 다양한 설문조사를 통해 심양지역 관광산업의 발전에 일조할 수 있는 창의적 디자인 문화상품을 개발하는데 기여하고자 한다. This study aims to study the development of cultural products by utilizing relics from the Shenyang Palace Museum in Liaoning Province, the origin of the Manchu Cultures designated as World Heritage sites, in July 2004. As a world heritage site, the Shenyang Palace Museum boasts a 400-year history as one of the double-headed carriages of palace-style buildings existing in China along with the capital city. The Shenyang Palace Museum has attracted 201,300 visitors annually in 2018, and surpassed the 2 million mark for the first time since it was listed as a World Heritage listing. However, the Shenyang Palace Museum in Liaoning Province started producing and releasing cultural products for the first time in 2014, and is still inexperienced in product design and brand development. Therefore, this study classifies similar cases at home and abroad with the same cultural commodities as the center, investigates the case analysis of design elements and the design status quo, and conducts comparative analysis. By finding the common ground and differences, it conducts value analysis on the development of cultural commodities in museums. which were studied over the last five years, looked into the causes of problems such as the lack of the ancient palace cultural products of Shenyang. Therefore, I make some suggestions for the development of the cultural products of the ancient palace of Shenyang. First, there is a way to combine the cultural resources of the Shenyang Palace to revive the individuality of the local people and culture. It is to clarify the direction of the positioning and serialization of the cultural products of the Shenyang Palace. Second, it places importance on the quality of products by creating a reasonable product price system. Third, innovative marketing methods are needed. Finally, through further research, we intend to develop a model of cultural products that embody local characteristics in order to study the development and promotion of cultural products in the museum of Shenyang Palace, and to contribute to the development of creative design cultural products that can contribute to the development of tourism industry in the Shenyang area through various surveys of local experts, ordinary people and visitors.

문화제품의 감성디자인 요소가 소비자 호감도와 구매 의도에 미치는 영향에 관한 연구 - 박물관 문화제품을 중심으로 -

펭윤시,장청건 한국디자인트렌드학회 2024 한국디자인포럼 Vol.29 No.1

Background The promotion and inheritance of culture has become a common topic for many countries and peoples around the world, and cultural products are products with cultural value and creativity, playing a significant role in the promotion and inheritance of culture. Cultural products that utilize emotional design elements more easily stimulate users' emotions, and in addition to increasing users' liking and interest in the products, they also make more people pay attention to the history and culture behind cultural creation products. Methods This study aimed to explore how emotional design elements (color, image feeling, form, and expression method) of cultural products affect consumer favorability and purchase intention, focusing on museum cultural products. Furthermore, through research, we sought to provide new ideas for the development of cultural products. To achieve this research objective, this study derived emotional design elements through prior research and collected texts through a survey. Finally, results were derived through empirical research using the SOR model. Result Looking at the results of the impact of emotional design elements (color, image feeling, form, and expression method) on consumer psychology (empathy, cognition, and emotion), the emotional design elements such as color, image feeling, form, and expression method all affect consumer empathy and expression. It was found to have a positive effect on cognition and emotion, respectively. Next, looking at the results of the impact of consumer psychology (empathy, cognition, emotion) on consumer response (likability, purchase intention), empathy, cognition, and emotion all have a positive effect on consumers' likeability and purchase intention, respectively. It was found that Conclusion First, the image of a cultural product has the greatest influence on arousing consumer psychology. Second, emotional factors (emotion, empathy) have a greater impact on consumers' liking for cultural products than rational factors (cognition). Third, when consumers decide to purchase cultural products, rational factors (cognition) have a greater influence than emotional factors (empathy, emotions). Fourth, it is believed that a cultural product development strategy is possible that increases consumer favorability through emotional empathy and induces consumer purchases through the culture and practicality expressed by the product.

길상(吉祥)을 상징하는 수복(壽福) 중심의 전통적인 디자인 콘텐츠 개발에 대한 방향성 연구 - 문화상품디자인 중심으로 -

정수연 ( Jung Su-yeon ),홍동식 ( Hong Dong-sik ) 커뮤니케이션디자인학회(구 시각디자인학회) 2019 커뮤니케이션 디자인학연구 Vol.66 No.-

한국은 6.25, 일제식민통치 및 남북분단, 군사독재정치로 인해 정체성을 형성한 독자적 국가 이미지를 창출함에 큰 어려움을 겪었다. 현대에는 각종 행사와 K-POP등 한류열풍을 일으키며 한국의 정체성을 찾고 전파하고 있는 중이다. 하지만 한국의 정체성을 대표하는 이미지와 문화상품들이 여전히 부재이기에, 고유문화와 관련된 디자인 콘텐츠 개발 및 전문적인 문화상품디자인 개발이 필요하다. 프랑스, 일본 등 디자인 강국들은 국가적 디자인 정책 사업에 자국의 전통문화의 가치를 부여할 수 있는 디자인 사업에 집중하는 내용이 국가적 핵심 디자인사업이다. 한국의 전통 콘텐츠도 전문적이고 지속적인 이미지 디자인 개발 및 연구가 필요하다. 본 연구에서는 한국의 대표적인 길상문화인 오복(五福)중에서 옛사람과 현대인에 이르기까지 가장 관심을 가지고 염원하는 수복강녕(壽福康寧) 즉 ‘건강하게 오래사는 것’과 관련된 옛사람들의 예술품을 연구하여 이를 통해 문화상품 디자인 적용 및 디자인 콘텐츠의 활용으로 발전시켜 현대의‘100세시대’라는 트렌드에 맞는 한국의 주체적인 디자인 상품과 이미지를 제작함에 있어 다양성과 방향성을 제시함에 고찰해보고자 한다. 한국의 전통예술품에 나타나는 길상문화 중에서 대표적인 수복강녕의 이미지를 국립민속박물관의 수복(壽福)관련 특별전에 근거한 이미지들을 중심으로 연구하여, 주요하게 사용된 특징과 의미를 발견하고, 반복되는 패턴 및 문양콘텐츠를 연구하여, 현대적 문화상품디자인에 적용되고 있는 디자인 사례를 조사하여 분석한다. 또한 수복과 관련된 디자인 콘텐츠를 통해 한계점을 알고 활용할 수 있는 방향성을 제시하고자 하였다. 첫째, 문화상품은 디자인 상품 개발 부족, 홍보처와 판매처 부족, 전통문화에 대한 인식부족이라는 한계점을 가지고 있으며 이는 국가적 차원의 정책적 지원과 의식개혁이 선행되어야 한다. 둘째, 시장의 요구에 맞는 가격의 합리화가 필요하다. 셋째, 실용성을 갖춘 문구류와 생활용품 위주로 전통적 디자인을 활용 및 보급시켜야 문화상품 디자인과 전통관련 콘텐츠가 더욱 쉽게 정착화 되고 보급화 될 수 있다. 넷째, 한국문화사상과 미의식 연구가 바탕이 된 다양한 한국적 이미지의 콘텐츠개발이 필요하다. 조형적 이미지만 개발할 것이 아니라 디자이너들의 한국적 문화에 대한 연구가 선행되어야 한다. 다섯째, 전통적 제작방식과 소재도 현대에 존중받아야 하나, 전통을 소재로 현대적 제작방식의 제품들이 경제성과 내구성도 함께 갖추며 다양하게 개발되어야 한다. South Korea had a hard time creating its own image of a nation that formed its identity due to 6.25, Japanese-style rule, division of South and North Korea, and military dictatorship. Recently, Korea has been searching and spreading its identity by creating a Korean wave such as various events and K-POPs. However, since there are still no images and cultural products representing Korea's identity, it is necessary to develop design contents related to native culture and professional cultural product design. Design powers such as France and Japan focus on design projects that can add value to their national design policy projects. Traditional Korean contents also need to be specialized and continuous in image design and research. In this study, five lucky-SubokGangnYeon(long life, happiness and peace), a representative of Korean culture, studied with the most interest in the old and the modern, namely, "Living healthy long." Through the development of cultural product design and the use of design content, I would look forward to presenting the diversity and direction in producing Korea's own design products and images that fit the trend of modern ' age of 100. ‘ Based on images based on special exhibitions related to longevity of the National Folk Museum of Korea, the museum discovers key used features and meanings, studies patterns and patterns, and analyzes design cases applied to modern cultural product design. We also want to look at the direction available through design content, which is a symbol of llong life happiness and peace. First, cultural products have limitations that lack the development of design products, lack of public relations and sales outlets, and lack of awareness of traditional culture, which should precede policy support and awareness reform at the national level. Second, we need to streamline prices that meet the needs of the market. Third, cultural product design and contents related to tradition can be settled and disseminated more easily when traditional design is utilized and distributed mainly on practical stationery and household goods. Fourth, it is necessary to develop contents of various Korean images based on research on Korean cultural history and aesthetic consciousness. Research on the Korean culture of designers should be conducted, not just in the form of figurative images. Fifth, traditional manufacturing methods and materials should be respected by modern times, but modern production products should be developed with economy and durability.