여대생의 감각추구 및 쇼핑성향에 따른 패션스타일 선호도

박현정,나영주 한국의류산업학회 2003 한국의류산업학회지 Vol.5 No.5

This study aims to investigate the relationships among sensation seeking tendency and shopping orientation and the preferences of fashion styles of female college students. The sensation seeking was found related with shopping orientation, and style preference. 'Seeking change' tendency and 'seeking unusual sensation' are related to 'hedonic shop-ping orientation', while 'seeking adventure/satisfying curiosity' is related to 'impulsive shopping orientation'. As 'seeking adventure/satisfying curiosity' increased, the preference of 'vivid character style' increased. The cross-effect of seeking sensation and shopping orientation affected style preference. Allowance and residential location affected the seeking sensation, shopping orientation and preference styles, while monthly spending on clothing and residential type affected shop-ping orientation only. The students with large allowance showed high 'seeking adventure/satisfying curiosity', high 'brand loyalty and impulsive' shopping orientation, and high preference in 'accessory and conspicuous style'. The students residing in Inchon showed high 'seeking unusual sensation', and 'practical shopping orientation', and low 'accessory and conspicuous style' than Seoul students.

쇼핑성향에 따른 서울 패션상권의 선호요인과 상권 이용도

임유선 ( Yoo Sun Lim ),김미숙 ( Mi Sook Kim ) 복식문화학회 2013 服飾文化硏究 Vol.21 No.2

The purposes of this study were to identify dimensions of shopping orientation and preferences of fashion trade areas, to test differences in the preference factors and usage levels of fashion trade areas as determined by shopping orientation and demographic characteristics. Questionnaires were administered to 406 adults in their twenties and thirties visited major fashion trade area in Seoul. The results of the study were as follows. First, five groups were identified based on shopping orientation: combined value-oriented group, convenience-oriented group, hedonic value · trend-oriented group. Second, the most frequently visited trade area was Myungdong, and there were significant differences in the usage levels of the trade areas except Dongdaemun, Samsung station COEX, Jamsil and Gangnam Express Bus Terminal among the groups determined by shopping orientation. Sinsa Garosoogil, Apgujeong·Chungdam and Samsung Station COEX were preferred by hedonic value·trend-oriented group. Daehakro and Myungdong were preferred by combined value-oriented group and convenience-oriented group. Third, significant differences were also found in all groups in the preference factors of the trade area as determined by shopping orientation groups when purchasing clothing. Four, female pemale preferred Gangnam Express Bus Station and Jamsil than male did. Those who in their twenties preferred Daehakro and Myungdong the most and those who in early thirties and late twenties concerned service policy the most. The results imply that the consumers tend to visit the nearest fashion trade area by their residence (or work, school) and consider the location and accessibility of the trade area as the most important factor.

A Study on Personal Adornment Associated with Sexual Orientation and Psychological Characteristics

Lee, Eun-Sil,Lee, Myoung-Hee The Costume Culture Association Department of Clot 2000 Fashion, industry and education Vol.3 No.3

The objectives of this study were to investigate hair style preferences, and use of cosmetics according to sexual orientation and demographic variables, to examine the relationship among hair style preferences, use of cosmetics, and anxiety and self-esteem. The subjects were 536 men (heterosexual: 353, gay: 183) of 20's and 30's living in metropolitan area of Seoul. Homosexuals preferred individualistic adornments and appearance, and the higher the ability anxieties and the miscellaneous anxieties they in both sexual orientation groups preferred unique individualistic hairstyles and used coloring cosmetics more. In the sales and service workers and students both sexual orientation groups preferred individualistic personal adornment while in the office workers they both preferred conservative appearance. In the same occupations, there were significant differences in the physical adornments according to sexual orientation in the sales and service workers and students groups. Homosexuals used individual adornments more. But in the office workers group there were no significant differences in the personal adornments according to their sexual orientation. Both homosexuals and heterosexuals had low use of physical adornments.

초등학생의 발명 관련 경험에 따른 발명 선호도와 발명 진로지향도 비교

전은주(Jeon, Eun-joo),이경애(Lee, Kyoung-Ae) 한국실과교육학회 2021 한국실과교육학회지 Vol.34 No.4

이 연구는 초등학생들의 발명 관련 경험에 따른 발명 선호도와 발명 진로지향도를 비교하고, 발명 선호도가 발명 진로지향도에 미치는 영향을 알아보고자 하였다. 이를 위해 부산광역시 초등학교의 5, 6학년 20개 학급, 총 292명을 대상으로 설문조사를 실시하여 분석한 결과는 다음과 같다. 첫째, 초등학생의 발명 선호도와 발명 진로지향도는 발명수업 경험, 발명동아리 활동 경험, 발명대회 참가 경험 여부에 따라 모두 유의미한 차이가 나타나, 발명 관련 경험이 있는 집단이 경험이 없는 집단보다 발명 선호도와 발명 진로지향도가 높았다. 둘째, 초등학생의 발명 선호도와 발명 진로지향도는 유의미한 정적 상관관계를 보였으며 초등학생의 발명 선호도가 발명 진로지향도에 미치는 영향에 대한 다중 회귀분석 결과, 유의미한 영향을 미치는 것으로 나타났다. 이에 대한 전체 설명력은 78.1%로 매우 높게 나타나 발명 선호도는 발명 진로지향도에 매우 큰 영향을 미친다고 볼 수 있다. 발명 선호도 하위영역 중 진로선택 의지가 발명 진로지향도에 가장 큰 영향을 미치는 것으로 나타났다. 결론적으로 초등학생의 발명 진로지향도를 높이기 위해서는 초등 발명교육이 발명 선호도를 높이는 방향으로 이루어져야 하며, 발명 선호도를 높이기 위해서 발명과 관련된 경험을 많이 할 수 있도록 발명동아리나 발명대회 참가 등 다양한 발명 관련 행사나 체험의 기회를 제공해야 한다. 또한 초등학생의 발명에 대한 긍정적 가치인식이 진로 선택에까지 이어질 수 있는 발명교육이 되도록 해야 하며, 발명교육에서 발명과 관련한 진로교육을 통합하여 지도하는 것도 필요하다고 여겨진다. The purpose of this study was to compare the invention preference and the invention career orientation according to invention-related experiences of elementary school students, and to investigate the effect of invention preference on their invention career orientation. The subjects were 292 students in 5th and 6th grades of 20 elementary schools from 5 education support offices in Busan. The results are as follows: First, the group with experience related to invention, such as invention class, invention club activities and invention contests, had higher invention preference and invention career orientation than the group without experience. Second, there was a significant positive correlation between their invention preference and invention career orientation. As a result of multiple regression analysis, it was found that their invention preference had an effect on invention career orientation. It’s R-square was very high at 0.781. Among the sub-areas of invention preference, the intention of career choice had the greatest effect on the invention career orientation. In conclusion, in order to increase elementary school students invention career orientation, elementary school invention education should be conducted in the direction of increasing invention preference, and provide opportunities for various invention-related events and experiences, such as participation in invention clubs or invention contests. In addition, it should be an invention education that can lead elementary school students to have a positive perception of the value of inventions and choose a career path. And it is necessary to integrate and educate career education related to inventions in invention education.

Spectral preferences of Lycorma delicatula (Hemiptera: Fulgoridae)

장이권,안현경,김효중,김광호 한국곤충학회 2013 Entomological Research Vol.43 No.2

Many insects prefer lights with certain spectral properties, and such preferences may be associated with behavioral contexts such as mating, host finding or dispersal. Lycorma delicatula (Hemiptera: Fulgoridae) is a newly invasive species in Korea and is spreading rapidly. It is diurnal and may rely on visual cues for orientation. We conducted a series of three phototaxis experiments to understand spectral preferences in L. delicatula: light/dark choice, UV/white light choice, and color preference experiments. Nymphs of the third and final stages as well as adults were used for these experiments. In the light/dark choice, the orientation of L. delicatula was bimodal between the white light and darkness, for all stages and both sexes. In a choice of UV (395–410 nm wavelengths) vs. white light, L. delicatula of both sexes and all stages preferred the UV light. In the color preference experiment where insects had a choice of four colors in a circular arena, L. delicatula stayed significantly longer in the blue light than in white, yellow or green lights. Overall, nymphs and adults of L. delicatula oriented toward lights with shorter wavelengths, and this orientation was consistent throughout all stages, regardless of sex. It is necessary to investigate the behavioral contexts under which L. delicatula prefers the UV and blue lights.

AlOx와 SiO2 형판위 CdSe와 CdS 박막의 우선방위(Preferred Orientation) 특성

이영건,장기석 한국군사과학기술학회 2012 한국군사과학기술학회지 Vol.15 No.4

In order to find the structural characteristics of the thin films of group Ⅱ-Ⅵ semiconductor compounds compared with those of powder materials, films were made of 4 powders of ZnS, CdS, CdSe, and CdTe(Aldrich), each with 99.99 % purity. For the ZnS/CdS multi-layers, the ZnS layer was coated over the CdS layer on an AlOx membrane, which served as a protective layer within a vacuum at the average speed of 1 Å/sec. After studying the structures of the group Ⅱ-Ⅵ semiconductor thin films by using X-ray spectroscopy, we found that the ZnS, ZnS/CdS, CdS, and CdSe films were hexagonal and exhibited some degree of preferred orientation. Also, the particles of the thin films of Ⅱ-Ⅵ semiconductor compounds proved to be more homogeneous in size compared to those of the powder materials. These results were further verified through scanning electron microscopy(SEM), EDX analysis, and powder and thin film X-ray diffraction.

AlO_x와 SiO₂ 형판위 CdSe와 CdS 박막의 우선방위(Preferred Orientation) 특성

이영건,장기석,Lee, Young-Gun,Chang, Ki-Seog 한국군사과학기술학회 2012 한국군사과학기술학회지 Vol.15 No.4

In order to find the structural characteristics of the thin films of group II-VI semiconductor compounds compared with those of powder materials, films were made of 4 powders of ZnS, CdS, CdSe, and CdTe(Aldrich), each with 99.99 % purity. For the ZnS/CdS multi-layers, the ZnS layer was coated over the CdS layer on an $AlO_x$ membrane, which served as a protective layer within a vacuum at the average speed of 1 ${\AA}$/sec. After studying the structures of the group II-VI semiconductor thin films by using X-ray spectroscopy, we found that the ZnS, ZnS/CdS, CdS, and CdSe films were hexagonal and exhibited some degree of preferred orientation. Also, the particles of the thin films of II-VI semiconductor compounds proved to be more homogeneous in size compared to those of the powder materials. These results were further verified through scanning electron microscopy(SEM), EDX analysis, and powder and thin film X-ray diffraction.

The Effects of Swiping Orientation on Preference and Willingness to Pay: The Interaction Between Touch Interface and Need-For-Touch

Han Ren,강현민,류수현,한광희 한국감성과학회 2017 감성과학 Vol.20 No.4

The current study examined the influence of individual trait such as Need-For-Touch level (NFT; high vs. low) and swiping orientation (vertical vs. horizontal) on product evaluation and preference when using touch-screen interface like a smart phone and a tablet. Swiping is one of the most common interaction techniques for changing pages or searching some aligned pictures on touch-screen interface and it can be used in vertical and horizontal orientations. The experiment revealed a significant interaction between swiping orientation and NFT on preference,however the interaction on change-in-price of given products was only marginally significant. To be specific, high NFT participants reported higher preference for horizontal-swipe than vertical-swipe products, but such difference did not occur with low NFT participants. The current study illustrates the influence of swiping orientation and NFT on product preference and it provides a new perspective of design principles especially for online shopping websites.

쇼핑성향이 패션 콜라보레이션 제품의 선택기준, 태도 및 선호도에 미치는 영향

양효진 ( Hyo Jin Yang ),김칠순 ( Chil Soon Kim ),김유영 ( You Young Kim ),김태은 ( Tae Eun Kim ),배연진 ( Yeon Jin Bae ),손졸 ( Chan Sun ),양희순 ( Hee Soon Yang ) 한국의류산업학회 2012 한국의류산업학회지 Vol.14 No.4

This study investigates how the type of fashion shopping orientation influence the selection criteria, attitudes, and preference of fashion products developed through collaboration. For data collection, the study conducted a survey in the Seoul and Metropolitan areas. The results are as follows: 1. Shopping orientation was identified with seven factors: pursuit of pleasure, trend, planning, uniqueness, famous brand, economic efficiency, and conspicuous consumption. Attitudes toward the collaborated of fashion products could be classified into two factors of reasonable ostentation and aesthetic value orientation. 2. The shopping orientation of the pursuit of trend is related to reasonable ostentation; in addition, the shopping orientation for the pursuit of uniqueness and economy is positively associated with an aesthetic value orientation. 3. The factors of fashion pursuit had a great positive effect on their preference for collaboration type among fashion brands and the factors of uniqueness and pleasure pursuit had a positive effect on the preference for collaboration type with fashion designers and artists. This showed that the pleasure pursuit factor had a positive effect on the collaboration type preference for celebrities. Fashion companies may be able to establish effective merchandising and marketing strategies that fit the characteristics and types of fashion collaboration.

The Effects of Swiping Orientation on Preference and Willingness to Pay: The Interaction Between Touch Interface and Need-For-Touch

Ren, Han,Kang, Hyunmin,Ryu, Soohyun,Han, Kwanghee Korean Society for Emotion and Sensibility 2017 감성과학 Vol.20 No.4

The current study examined the influence of individual trait such as Need-For-Touch level (NFT; high vs. low) and swiping orientation (vertical vs. horizontal) on product evaluation and preference when using touch-screen interface like a smart phone and a tablet. Swiping is one of the most common interaction techniques for changing pages or searching some aligned pictures on touch-screen interface and it can be used in vertical and horizontal orientations. The experiment revealed a significant interaction between swiping orientation and NFT on preference, however the interaction on change-in-price of given products was only marginally significant. To be specific, high NFT participants reported higher preference for horizontal-swipe than vertical-swipe products, but such difference did not occur with low NFT participants. The current study illustrates the influence of swiping orientation and NFT on product preference and it provides a new perspective of design principles especially for online shopping websites.