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( Songyi Kim ),( Youngchoong Park ),( Jongwha Kim ),( Byoungha Park ),( Yongseong Kim ),( Seong Dong Kim ) 한국감성과학회 2014 춘계학술대회 Vol.2014 No.-
The aim of this study was to derive a virtual persona for each user and service situation expected based on UX(User eXperience) according to service profiling structure. As the UX index, KS-SQI (Korean Standard-Service Quality Index) widely used for qualitative service quality assessment was used. For quantitative indexes, emotional state (Pleasant-Unpleasant) based on physiological signals and performance timewere used. In the experiment, 8 tasks were carried out based on health park management scenario with 32 participants (8 males and 8 females in20-30s, 8 males and 8 females in 40-50s, mean age: 36.1±10.9). KS-SQI was examined by conducting a subjective questionnaire, and physiological signal data were collected at a sample rate of 200Hz by attaching PPG, GSR, and SKT sensors. The experimental analysis was performed on task #6 (task before exercise) and task #8 (task after exercise) with greater importance among 8 tasks, and the analysis was based on demographical indicators such as sex and age. As a result of analysis on sex, the mean KS-SQI was 80 points, ``Pleasant`` and 41.73 seconds for males and 76.38 points, ``Neutral`` and 41.93 seconds for females in task #6 (before exercise). In task #8 (after exercise), the KS-SQI was 79.56 points, ``Pleasant`` and 76.50 seconds for males and 74.94 points, ``Pleasant``and 74.13 seconds for females.