A Study on Usage Behavior of Influencers by College Students

Sanghee Park(Sanghee Park),Kiyoon Kim(Kiyoon Kim) J-INSTITUTE 2022 Public Value Vol.7 No.2

Purpose: This study aims to explore the various influencing factors that influencer channel characteristics have on users, targeting university students who are the main users of various social media after the pandemic. Method: in-depth interviews were conducted with 15 college students to investigate their influencer usage behaviors, explore factors affecting their use, and develop a related research model. Results: First of all, in the early days of using content, they encountered content for reasons such as topicality, information, friend recommendation, and curiosity, and there was a tendency to select content based on similar tastes through algorithm and friend recommendation. In particular, the highly topical contents of influencers recommended by friends played an important role in forming peer culture with friends. It was found that sincerity and candor revealed in the content were important factors influencing the period when an influencer's channel was subscribed and used continuously and intimacy was formed. When they felt their sincerity and honesty, they realized that they were different from other influencers and continued to watch them. It was found that the interaction factor plays a decisive role in forming intimacy with influencers and contin-uously using the channel for more than 3 months, forming a fandom and recommending content to others. Conclusion: This usage behavior of college students has great implications for companies that want to pro-mote and market through the influencer channel. As the factors that affect users vary depending on when they use the influencer channel, a promotional strategy that reflects this is needed. In addition, as integrity and hon-esty are important factors in building users' trust, it should be given more important value than anything else in maintaining and managing channels.

Jersey Design and Pattern Making for Disable Players of Ice Sledge Hockey

( Sanghee Park ),( Sungheum Um ),( Jinhee Park ) 한국패션비즈니스학회 2016 패션 비즈니스 Vol.20 No.3

As the quality of life has improved with development of science and technology, desire for better quality of life of disable people has also increased. Currently, prejudiced views of disabled people in South Korea are changing, but sports for all disabled people is not revitalized and social support is also inadequate. In developed countries, administration and systems for sports among people with disabilities are provided at the consumer level, and many companies willingly provide support to disabled athletes. However, in South Korea, low awareness of sports for disabled people is companied by minimal support companies. In order for South Korea to advance, support for the disable sports players is needed, especially sports-wear that fits their body conditions and differences game playing from ordinary sports players. This study specifically focused on the ice sledge hockey players, taking into account the complaints on their jersey and their special conditions through motion analysis while sleds. For the easy use of the hockey, armhole depth and sleeve breadth was reduced and sleeve hem was designed for flexibility of sleeve such that it does not slide down. Also, because only the front of the Jersey is tucked in the pants, the side vent was designed to be deep such that the back hem is prevented from being pulled. Sportswear pattern making for the players with disabilities required to account for distinct body characteristics, as compared to the ordinary players. Thus, studies that develops sports-wear design for those with disabilities contributes to the qualitative development of sports for people with disabilities.

A Study on the Analysis of OVERSEAS MARKET ENTRY Strategy by Growth Stage for ICT Companies of the Post-COVID-19 Era

Sanghee Park,Kiyoon Kim J-INSTITUTE 2021 Regulations Vol.6 No.3

Purpose: Given the expansion of online and contactless centric corporate activities due to COVID-19, in order to derive a systematic strategy for the Korean ICT companies contactless manner of overseas market entry, it is intended to present the differences among strategies according to the growth stage of the ICT companies. Method: A questionnaire survey was conducted by targeting major ICT companies of Korea. Based on which, attempt has been made to verify the status of overseas market entry and the level of technological development of the major Korean ICT companies, while verifying the strategies required for the overseas market entry by each growth stage. Results: The manner of overseas market entry turned out to vary depending on each company s growth stage. Accordingly, in the survey of the difficulties during the overseas market entry, varying difficulties were experienced depending on the growth stage of the company. The ICT companies of the entry stage noted the issue of finding customers as a difficulty, and the ICT companies of the growth and maturity stages noted the “lack of trade spe-cialists.” It was also analyzed that the awareness of government support was low, demonstrating the limitations of comprehensive government support policies. Lastly, it was analyzed that differences arose in the current status of responding to COVID-19 and the difficulties depending on the growth stage of the company. It was verified that the awareness of the government s support policy for the ICT companies was low, which was not properly utilized, thereby further confirming that a policy alternative is needed. Conclusion: Consequently, it is necessary to change the overseas market entry support policy for the ICT com-panies focused on the overseas base centers, which have previously been operated primarily by the suppliers, to the consumer centric, whereby the ICT companies could expand by considering the overseas market entry together from the early stage of growth.

Who is Appointed to What Position? The Politics of Appointment in Quangos of Korea

Park, Sanghee,Kim, Byong Seob Springer-Verlag 2014 Public organization review Vol.14 No.3

A Comparative Analysis of the Effects of Mobile Advertising Communication in South Korea and the United States

Sanghee Park,Jinbong Choi 한국언론학회 2013 Asian Communication Research Vol.10 No.1,2

This study compared attitudes toward mobile phone ildl’advertising among college students in South Korea and the United States. This study also determines attitudes, uses and buying behaviors related to mobile phone advertising in South Korea and the United States. To analyze the effect of advertising on mobile phones, this study hypothesizes that the level of exposure to mobile phone advertising messages will affect attitudes toward mobile phone advertising messages, and mobile phone users’ attitudes toward mobile phone advertising messages will affect their buying behaviors. This research surveyed a total of 253 college students, 144 participants from South Korea and 109 participants from the United States. By comparing respondents in South Korea and the United States, this study found that both countries have differences in the frequency of mobile phone use, the level of exposure to advertising messages, attitudes toward advertising messages, and buying behavior based on mobile phone advertising messages.

Norfloxacin Resistance mechanism of Escherichia coli 59-A Clincal Isolate in Korea

Park, Sanghee,Lee, Soondeul,Lee, Yeonhee Korean Society of Molecular Biology 1996 Molecules and cells Vol.6 No.4

Mechanism of Radioresistance Induced by Low-Dose Irradiation

Park,Sanghee,Yoo,Seong Yul,Cho,Chul Koo,Lee,Yeonhee 대한방사선 방어학회 1996 방사선방어학회지 Vol.21 No.2

림프구와 림프종에 고준위 방사선(8 Gy)을 조사했을 때, 저준위 방사선을 먼저 조사한 경우 세포 생존률이 3.7배 증가하는 것이 관찰되었다. 세포생존률은 고준위 방사선 조사로 발생되는 산소라디칼의 제거, 변성된 유전자와 단백질의 제거, 변화된 세포의 제거 등으로 증가할 수 있다. 본 연구에서는 저준위 방사선 조사로 유도되는 방사선 저항기전을 알아보기 위하여, 고준위 방사선 조사시 발생되는 산소 라디칼을 제거하는 효소들의 활성과 방사선 보호제로 알려진 glutathione의 양을 측정하였다. 림프종의 경우 저준위 방사선 조사시 peroxidase의 활성이 133.3%로 증가하였다. 림프구의 경우는 superoxide dismkutase, glucose-6-phoshpate dehydrogenase 와 gluathione의 활성이 각각 138.5%, 122.4%,120.8%로 증가하였으며, 이들 효소들의 활성은 저준위방사선 조사간격이 7 시간일때 가장 증가되었다. After high-does irradiation(8 Gy), the viability of lymjphocyte with a prior low-dose irradiation was 3.7-fold higher than that without a paior low-dose irradiation. The viability could be increased by tyhre reeuction of oxygen radicals or the rmoval of damaged molecules-DNA. protein, lipid membrane,or the rmoval of damaged cells. In this paper, we studied the radioresistance mechanism in lymphocytes and lymphoma cells by examining the activities of radical scavengers(catalase, peroxidase, superoxide dismutase, and glucose-6-phosphate dehydrogenase). and a radical protector(glutathione). Different enzymes were induced in lymphocyte and lymphoma with ow-dose irradiation. The activikty of peroxidase increased most(133.3%) in lymphoma, while the enzymes increased most in lymphocyte were superoxide dismutase(138.5%). glucose-6-phosphate degydrogenase9122.4%) and glutathione(120.8%). The activities of these enzymes were highest when the interval was 7 hours between low-dose and high-dose irradiation.

Genomic Surveillance of SARS-CoV-2: Distribution of Clades in the Republic of Korea in 2020

Park Ae Kyung,Kim Il-Hwan,Kim Jun-Young,Kim Jeong-Min,Kim Heui Man,Lee Chae young,Han Myung-Guk,이기은,Kwon Donghyok,Nam Jeong-Gu,Park Young Joon,Gwack Jin,Lee Nam-Joo,Woo SangHee,No Jin Sun,Lee Jaehee,H 질병관리본부 2021 Osong Public Health and Research Persptectives Vol.12 No.1

Since a novel beta-coronavirus, severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) was first reported in December 2019, there has been a rapid global spread of the virus. Genomic surveillance was conducted on samples isolated from infected individuals to monitor the spread of genetic variants of SARS-CoV-2 in Korea. The Korea Disease Control and Prevention Agency performed whole genome sequencing of SARS-CoV-2 in Korea for 1 year (January 2020 to January 2021). A total of 2,488 SARS-CoV-2 cases were sequenced (including 648 cases from abroad). Initially, the prevalent clades of SARS-CoV-2 were the S and V clades, however, by March 2020, GH clade was the most dominant. Only international travelers were identified as having G or GR clades, and since the first variant 501Y.V1 was identified (from a traveler from the United Kingdom on December 22nd, 2020), a total of 27 variants of 501Y.V1, 501Y.V2, and 484K.V2 have been classified (as of January 25th, 2021). The results in this study indicated that quarantining of travelers entering Korea successfully prevented dissemination of the SARS-CoV-2 variants in Korea.

Mechanism of Radioresistance Induced by Low-Dose Irradiation

Sanghee Park,Chul Koo Cho,Seong Yul Yoo,Yeonhee Lee 대한방사선방어학회 1996 방사선방어학회지 Vol.21 No.2

An experimental study on the production of the double accusative ditransitives in Korean

Park, Sanghee,Yi, Eunkyung 미래영어영문학회 2021 영어영문학 Vol.26 No.4

The purpose of this study is to revisit the production of the Korean ditransitive constructions reported in Park & Yi (2021). The phenomenon is puzzling particularly because the double accusative ditransitive construction tends to be judged highly unacceptable and rarely observed in natural language corpora, while speakers produced a non-trivial number of them in an experimental setting. This study attempts to replicate the results of their production experiment on a different pool of participants and with a much larger sample size (N=96). Based on this new dataset, we conduct quantitative and qualitative analysis of speakers’ free continuations after two types of prompts, i.e., including either dative- or accusative-marked animate argument as a potential recipient. We examine the validity of the previous results and also discuss a variety of continuations provided by participants and their implications for Korean sentence production.