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The Effect of Common Features on Consumer Preference for a No-Choice Option
Jongchul Park,Kyungjin Kim 한국마케팅과학회 2010 마케팅과학연구 Vol.20 No.1
This study researches the effects of common features on a no-choice option with respect to regulatOly focus theorY- The primaty interest is in three factors and their intelTelationship: common features, no-choice option, and regulatory focus. Prior studies have compiled vast body of research in these areas. First, the "common features effect" has been observed by many noted marketing researchers. Tversky (1972) proposed the seminal theOly, the EBA model: elimination by aspect. According to this theOly, consumers are prone to focus only on unique features during comparison processing, thereby dismissing any common features as redundant information. Recently, however, more provocative ideas have attacked the EBA model by asserting that common features really do affcct consumer judgment. Chernev (1997) first repotied that adding common features mitigates the choice gap because of thc increasing perception of similarity among altematives. Later, however, Chemev (200I) published a clitically developed study against his plior perspective with the proposition that common features may be a cognitive load to consumers, and thus consumers are possible that they are prone to prefer the heuristic processing to the systematic processing. This tends to bring one question to the forefront: Do "common features" affect consumer choice? If so, what are the concrete effects? This study tries to answer the question with respect to the "no-choice" option and regulatory focus. Second, some researchers hold that the no-choice option is another best altemative of consumers, who are likely to avoid having to choose in the context of knotty trade-off settings or mental conflicts. Hope for the future also may increase the no-choice option in the context of optimism or the expectancy of a more satisfactory altemative appearing later. Other issues reported in this domain are time pressure, consumer confidence, and altemative numbers (Dhar and Nowlis 1999;Lin and Wu 2005; Zakay and Tsal 1993). This study casts the no-choice option in yet another perspective: the interactive effects between common features and regulatory focus. third, "regulatOlY focus theory" is a velY popular theme in recent marketing research. It suggests that consumers have two focal goals facing each other: promotion vs. prevention. A promotion focus deals with the concepts of hope, inspiration,achievement, or gain, whereas prevention focus involves duty, responsibility, safety, or loss-aversion. Thus, while consumers with a promotion focus tend to take risks for gain, the same does not hold true for a prevention focus. Regulatory focus theOly predicts consumers' emotions, creativity, attitudes, memory, perfonnance, and judgment, as documented in a vast field of marketing and psychology articles. The perspective of the Cultent study in exploring consumer choice and common features is a somewhat creative viewpoint in the area of regulatory focus. These reviews inspire this Stlldy of the interaction possibility between regulatOly focus and common features with a no-choice option. Specifically, adding common features ratherthan omitting them may increase the no-choice option ratio in the choice setting only to prevention-focused consumers, but vice versa to promotion-focused consumers. The reasoning is that when prevention-focused consumers come in contact with common features, they may perceive higher similarity among the altematives. This conflict among similar options would increase the no-choice ratio. Promotion-focused consumers however, are possible that they perceive common features as ~ cue of confim1ation bias. And thus their confirmation processing would make their prior preference more robust, then the no-choice ratio may shrink. This logic is verified in two experiments.
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The Effects of Creating Shared Value on Corporate Performance
Jong-Chul Park,Prashant Mool,June-Hee Na,Chang-Gon Lee 한국유통과학회 2014 유통과학연구 Vol.12 No.10
Purpose - This study highlights the inter-dependence between business and society. Various business strategies like Corporate Philanthropy and CSR (Corporate Social Responsibility) are introduced to establish better relationship between business and society. Research Design, Data, and Methodology - This study presents a research model clarifying the role of Creating Shared Value (CSV) and its influence on overall corporate performance. Further, we reveal the mediating role of corporate trust generated by various mechanisms of economic and social values, leading to enhanced corporate performance. Results - The proposed research model addresses five different proposals indicating that, by incorporating CSV approaches, organizations can create both business and social values. These values help positively influence corporate trust, ultimately facilitating improvements in overall corporate performance. Conclusions - CSV is currently in its early stage; it is difficult to gather meaningful data to measure its performance. However, this study seeks to connect CSV with other important factors such as corporate trust. The proposed model can be a starting point for a more empirical and formal conceptualization of CSV along with other important links
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( Jongchul Park ),( Kyungro Chang ),( Jeehwan Ahn ),( Jieung Kim ),( Seunghun Lee ) 한국스포츠정책과학원 2021 International Journal of Applied Sports Sciences Vol.33 No.2
This study identifies factors affecting match results from major international competitions in women's handball in the last four years. The 12 countries that participated for the 2020 Tokyo Olympics were included in the analysis, and a total of 281 matches from 4 major international competitions were analyzed. To identify factors affecting winning and losing, independent sample t-test and logistic regression analysis were conducted on the variables present in the official records. The findings present several factors that have positive and negative effects on match results. In the analysis of differences in win and loss factors, 6m goals success rate, 9m success rate, FB goals and shooting, AS, BS, and ST had positive effects on winning. Logistic regression analysis had 84.5% accuracy. 6m and Wing goal, 9m success rate, FB shooting, GK Wing save rate, and GK 9m save rate increased the probability of winning.
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Jong Chul Park 대한악안면성형재건외과학회 2023 Maxillofacial Plastic Reconstructive Surgery Vol.45 No.-
Background Malarplasty is widely performed for zygoma reduction. The effects of body segmentation, plate bending, and postoperative arch location on zygomatic movement have not been analyzed using computed tomography (CT). Results We quantitatively analyzed the effects of surgical factors on zygomatic movements via superimposition of preoperative and postoperative CT images using three-dimensional software. Our results showed that segmentation had the most significant effect on the horizontal reduction of malar eminence (β = 0.593, r = 0.696, adjusted r2 = 0.479, F = 79.595; p < 0.001). In addition, upward and posterior arch movements had significant effects on the anterior and posterior movements of the eminence (β = − 0.379 for vertical arch movement, β = 0.324 for arch setback, r = 0.603, adjusted r2 = 0.352, F = 31.943; p < 0.001). The major factors that influenced inward arch movement at the coronoid process included segmentation and inward movement at the arch osteotomy site. To prevent interference of the coronoid process and arch, surgeons should pay attention to the degree of segmentation (β = 0.349) and inward movement at the arch osteotomy site (β = 0.494; r = 0.688, adjusted r2 = 0.464, F = 50.412; p < 0.001). Conclusions Surgical factors related to malarplasty affect the movement of specific parts of the zygoma. In addition, accurate application is possible by considering the anatomical structure of the application area when using the bending plate.
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Damage on Wheat Growth and Yield by Sharp Eyespot (Rhizoctonia Cerealis) in Wheat Fields
Jong-Chul Park,Eun-Suk Lee,Hak-Sin Kim,Chun-Sik Kang,Chul-Soo Park,Jung-Jun Lee,Jun-Hee Lee,Young Guen-Cheong,Tae-Il Park,Tae-Soo Kim,Ki-Jong Kim,Jung-Gon Kim 한국작물학회 2010 한국작물학회 학술발표대회 논문집 Vol.2010 No.04
In April 2009 two wheat cropping fields, Jeonju and Gimje in Jeonbuk Province, showed yellowish leaves and dead tillers in stem bases with sharp lens-shaped darken lesions. The disease incidence in wheat cultivar Jopummil ranged from 2.2 to 43.5%, with a mean incidence of 28.5%. The different incidence was related the seeding date. Earlier seeding (15th October) fields showed severe incidence as 25.5 to 43.5% while late seeding around the end of October weakened incidence in the cultivar. Based on morphology and pathogenic characteristics, the fungus was identified as Rhizoctonia cerealis that causes sharp eyespot in wheat. The disease severely affected growth and yield including culm length, spike length, number of kernel. The average culm length of the infected cv. Jopummil was 66 cm while that of healthy plant was 74 cm. The number of kernel and tiller per unit area was decreased only in the case of more than 13% incidence, but the length of heads was not significantly different compared with that of the healthy plants.
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여자 필드하키 페널티코너 전문 슈터 양성을 위한 Drag Flick 슈팅 동작의 운동학적 분석: 사례 연구
( Jongchul Park ),( Kyungseok Byun ),( Eonho Kim ) 한국운동역학회 2019 한국운동역학회지 Vol.29 No.2
Objective: This study aims to propose an efficient technical model through a kinematic analysis of field hockey drag flick shooting motion in laboratory situations and game situations and to build up the basic data on drag flick shooting technique through a comparative analysis of a Korean specialized shooter and specialized shooters of competing Asian countries. Method: This study selected one Korean female national specialized shooter and seven specialized shooters of competing countries, China, Japan, India, and Malaysia, who participated in the 2018 Asian Hockey Champions Trophy as research subjects. In exercise situations, a 3-D motion analysis utilizing an infrared camera was conducted, while in game situations, an image-based 3-D motion analysis utilizing a digital camera was conducted. Results: The Korean specialized shooter had smaller changes in the angles of the trunk and the stick in game situations than in exercise situations. She had a high angular velocity of the trunk and the stick head, and the maximum speed of the ball was high. The Korean specialized shooter had the maximum angular velocity of the trunk higher than the specialized shooters of the competing countries did, and the angular velocity of the stick head and the maximum speed of the ball were in the average level. Conclusion: As for drag flick shooting in game situations, changes in the angle of the trunk and the stick were small, and the angular velocity was high due to the pressure that the shooters should perform the motion fast with the defenders' interruptions, and this high angular velocity of the trunk and the stick head affected the movement of the ball. Thus, the maximum speed of the ball was higher in game situations than in exercise situations. The Korean specialized shooter had the maximum angular velocity higher than the specialized shooters of the competing countries did; however, the maximum speed of the ball was average, and it turned out that the maximum speed of the ball was associated with the angular velocity of the stick head in P3. Therefore, Korean specialized shooters need complementary training for a change to the torque of the stick head, using the strong torque of the trunk.
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Characteristics and Challenges of the Trust-Building Process on the Korean Peninsula
( Jong Chul Park ) 이화여자대학교 통일학연구원 2013 Journal of peace and unification Vol.3 No.2
The Park Geun-hye administration wants to establish a policy toward North Korea on the basis of trust. The new government finds that the tensions in inter-Korean relations and in East Asia resulted from the absence of trust. The concept of trust involves several features. First, trust is mutual. Second, trust does not occur by chance but requires conditions and facilitating factors to build trust. Third, building trust is achieved through gradual and cumulative processes. Fourth, building trust requires domestic support and international cooperation. The Trust-Building Process on the Korean Peninsula has the following characteristics. First, the Trust-Building Process is intended to be evolutionarily developed as a policy toward North Korea by reflecting the attainments and drawbacks of the policies in the past governments. Second, it is intended to stop a vicious cycle of provocation and dialogue repeated by North Korea. Third, the policy is intended to combine the management of division with the preparation for unification. Fourth, it is intended to gradually accumulate trust. Fifth, it is intended to loosely connect the North Korea nuclear issue with inter-Korean relations. Sixth, it is intended to create trust in inter-Korean, international, and internal dimensions. Seventh, the Trust-Building Process on the Korean Peninsula is intended to cover issues of various fields: the nuclear program and peace, economic exchanges and cooperation, social and cultural exchanges and cooperation, humanitarian issues, reinforcement of unification infrastructure, and peace and cooperation in Northeast Asia. Finally, the policy is intended to organize a network associating a variety of actors, including governments, private organizations, individuals, international organizations, and other countries, with each other.
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