http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Testing the Representativeness of a Multimode Survey in South Korea: Results from KAMOS
조성겸,Sarah Prusoff LoCascio,이계오,장덕현,이종민 충남대학교 아시아여론연구소 2017 Asian journal for public opinion research Vol.4 No.2
The Korean Academic Multimode Open Survey (KAMOS) is a national survey first conducted in 2016. Stratified cluster random sampling was used in an initial face-to-face survey during which panel members were recruited. The second survey allowed invitedpanel members to answer online or by phone. KAMOS includes both longitudinal items and omnibus items, i.e., researchers can propose questions to include on KAMOS. This paper seeks to establish that KAMOS is representative of the South Korean adult population. The demographic variables from the first survey were comparable to demographic variables from two well-respected surveys in South Korea: the KOSTAT Social Survey and the Gallup Korea Omnibus Survey. To ensure that there was no substantial difference between those who answered the first survey and those who answered the second survey, we compared the results of 22 items from the first survey. The 2,000 panel members who were invited to participate in the second survey had similar responses to the 1,008 of those who responded to the second survey. Based on our findings, KAMOS can be considered a representative sample.
조성겸,남인용 한국마케팅관리학회 2005 마케팅관리연구 Vol.10 No.3
The Experience Sampling Method is a relatively new technique that has been used to measure the subjective experiences and observable behaviors of individuals as they go about their daily lives and the situational context of the experiences. ESM involves signaling research subjects at random or fixed times throughout the day, often for a week or longer, and asking them to report on the nature and quality of their experiences and the situations. The method has been applied to an increasing number of research problems in organization, medicine, the social sciences, and communication. This study is to explore the strengths and limitations of the ESM as a new technique of marketing research. The ESM is contrasted with traditional questionnaire and diary methods. This paper reviews some applications cases and suggest how the method can be applied to research problems in marketing research. 이 논문은 마케팅 조사를 위한 새로운 테크닉으로써 ESM(Experience Sampling Method)의 장점과 단점을 전통적인 종이와 펜 조사방법과 비교하여 검토하였다. 모바일 통신의 이용이 증대되면서 인쇄된 설문지를 이용하여 응답을 받는 즉 종이와 펜을 이용한 전통적인 조사방법에 한계가 커지고 있는데, ESM은 개인의 경험측정을 위한 방법으로써 디지털 시대의 새로운 조사환경과 요구에 적합한 개인중심의 조사방법으로 활용 가능성이 높다. ESM은 각 개인에서 정해진 시점 또는 무작위 시점에 신호를 보내서 그 순간에 그들이 하고 있는 행위나 느낌 또는 상황에 대해서 응답해 줄 것을 요구한다. 이 방법은 아직은 널리 활용되고 있지는 않지만 의약품, 생활, 만족도, 마케팅 등 다양한 영역에서 활용되기 시작하고 있고 점차 증가할 것으로 예상된다. 이 논문은 ESM의 장단점과 함께 이 방법을 마케팅 조사에 적용할 때 부딪히게 되는 연구설계상의 이슈와 구체적인 사례를 살펴보았다.
Social Expectations, Personal Values, and Women’s Role in South Korea
조성겸,Sarah Prusoff LoCascio 충남대학교 아시아여론연구소 2018 Asian journal for public opinion research Vol.5 No.3
This exploratory study considers the difference between personal and perceived societal values related to South Korean women’s role in the home, workplace, and society using eight items asked on the Korean Academic Multimode Open Survey (KAMOS), May-July 2017. Factor analysis showed that these eight items could be grouped into two categories: women’s role in her family and women’s in the outside world. Of the 2,000 respondents, 54.1% personally agreed that “Both the husband and wife should contribute to their family income.” People in their 30s felt the largest gap between their personal and societal values; women also felt a larger gap than men. Those who watched television more were generally more conservative than those who used the Internet more. People who felt a smaller gap between societal and personal values were more likely to feel proud to be a Korean citizen. People who believe that it is better not to marry felt a bigger gap between some societal and personal values on items relating to whether a wife should work, whether a woman’s housework or paid job is more valuable, and whether women’s job performance is equal to men’s. People who believe that divorce is sometimes acceptable were also more likely to feel a bigger difference in two items: the item about job performance and an item about whether a married woman’s social status is dependent on her husband’s.