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임정수(Jungsu Yim) 한국언론학회 2008 한국언론학보 Vol.52 No.6
The notion of public interests in television industries and policies has been evolved by being reconceptualized rather than being abandoned despite a rapid change of the media environment in which the arguments of public interests in television industries have become weak. Although the notion of the public interest is based on a variety of theories such as the public trustee model, the utilitarian model/the audience preference model, universal service) and the public sphere theory, it has dominated the media policy discourse as an strict principle of morality. In order to explain the conceptual derivation of the public interest, this paper juxtaposed it with Kantian supreme principles of morality such as universality, a priori and necessary duty. Further, this paper applied even the criticism about Kantian ethics to the notion of the public interest and its conceptual derivation. This paper argued that the notion of the public interest falls short of providing the maxims of the action in practice because of its extreme formalism, which ironically results in the extreme relativism by accepting a wide range of its moral maxims only if it does not contradict with a supreme principle of morality in terms of formality.
프로그램 친숙도의 분석을 통해 본 미국 드라마의 수용에 대한 연구
임정수(Jungsu Yim) 한국언론학회 2008 한국언론학보 Vol.52 No.3
The article raised a partial doubt about the broadly-accepted hypothetical suggestion that cultural distance leads to cultural discount. In order to explore viewing of American TV fiction series in Korea, this paper introduced the notion of familiarity defined as the extent to which viewers feel familiar with content factors. Through the survey conducted to 314 Seoul residents ages 15 ~ 44 about the program familiarity in viewing of American TV fiction series, this paper extracted 9 content factors by a factor analysis. Then we performed a stepwise multiple regression analysis to see the effects of demographic variables, genre preference variables and cultural distance variables on program familiarity. As a result, demographic variables were revealed to be insignificant, and genre preference variables, English apprehension and frequency of viewing US films affected familiarity in a limited scope. Only the duration of cultural experience in the US affected program familiarity in all content factors.