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유튜브 헤어미용 콘텐츠 이용동기와 신뢰도가 콘텐츠 만족도 및 지속이용의도에 미치는 영향
이영조,최묘선,정기쁨,오승현,마은정,윤수미,Lee, Young-jo,Choi, Myo-Sun,Jung, Ki-bbeum,Oh, Seung-Hyun,Ma, Eun-Jung,Yun, Su-Mi 중소기업융합학회 2020 융합정보논문지 Vol.10 No.9
본 연구의 목적은 전 세계적인 한류의 열풍으로 K-beauty의 관심이 높아지고, 뷰티산업 종사자들도 유튜브 헤어미용 콘텐츠를 시청하며 최신 트랜드를 교류하고 있어 유튜브 콘텐츠의 이용동기와 신뢰도, 만족도, 지속이용의도의 관계를 살펴 보고, 향후 뷰티 종사자의 콘텐츠 소비 또는 제작 시 필요한 시사점을 제시하기 위함이다. 분석방법은 빈도분석, 요인분석, 신뢰도분석, 상관관계분석, 다중회귀분석 등을 하였고, 그 결과 콘텐츠 이용동기, 신뢰도, 만족도, 지속이용의도 간 상호 정(+)의 상관관계가 나타났고, 콘텐츠 이용동기가 유튜브 콘텐츠 만족도, 지속이용의도에 통계적 유의하게 정(+)의 영향이 나타났으며, 콘텐츠 신뢰도가 유튜브 콘텐츠 만족도와 지속이용의도에 통계적 유의하게 정(+)의 영향을 나타나는 것을 알 수 있었다. 따라서 콘텐츠에 대한 질적 향상을 통해 차별화 된 유튜브 콘텐츠 개발 및 제작으로 뷰티산업 발전에 기여할 수 있는 계기가 되길 바란다. The purpose of this research is to examine the relationship between motivation, reliability, satisfaction, and sustainability of YouTube content and suggest the implications needed for content consumption or production of beauty workers in the future as K-beauty's interest is increasing due to the global Hallyu craze, and beauty industry workers are also watching YouTube hair care content and exchanging the latest trends. The analysis methods included frequency analysis, factor analysis, reliability analysis, correlation analysis, and multi-recovery analysis. As a result, the correlation between the motivation for content use, reliability, satisfaction, and persistence was shown, the motivation for content use was statistically significant (+) and the impact of content reliability on YouTube content satisfaction and sustainability (a significant statistical+).
李英祚,文仁洙 경북대학교 1988 論文集 Vol.45 No.-
This study is designed to suggest a plan for improvement of financial independence of local self-government. Six small and medium size cities in Kyeongbugdo are surveyed as units of analysis: Gyeongju, Gimcheon, Andong, Gumi, Yeongju, and Yeongcheon. The results of analysis show: 1) because of low level of self-reliance, the cities are dependent upon the central government by around 60% of revenue 2) locally raised revenue is very unstable because temporary non-tax revenue is higher than local tax revenue. For the implementation of local autonomy, self-reliance of local finance is not a sufficient but a necessary condition. But notwithstanding the advent of an age of local self-government now, autonomous finance is weak, which raises problems. Though coordination between national and local taxes, excavation of a new source of tax revenue, and examination of local government function are presented as the device for solving these problems, these plans are valuable only for the long run but ineffective for a short run. Therefore, taking into account the various circumstance, the author suggests the following reform directions. First as for the share tax: ⅰ) The perception that the revenue source of the local share tax is genuinely for central government should be change into the one that the source be shared by central and local government equally. ⅱ) Total of the share tax should be readjusted upward from present 13.27% of the total of internal tax revenue. ⅲ) The trend of subsidization of share tax should be abolished. And then as for the grant-in-aid: ⅰ) Block grants system should be introduced. ⅱ) The matching local burden of grant-in-aid should be readjusted downward.
李英祚,金大源 慶北大學校 1990 論文集 Vol.49 No.-
The purpose of this study is to examine revenue forecasting techniques in local taxes and to apply them in practice. The enlargement of public works has brought the rapid increase of local government expenditure over th last decade, whereas local government has been faced with an fiscal stress on account of being poor in revenues. Thus, it might be a requisite process to do a long-term forecasting for local government revenues. The annual budgetary period may be too short to illuminate the financial impacts of current policy decisions. For this reason, the techniques of multi-year analysis have bee frequently used in policy impact analysis. Thus, there is a strong demand for long-term forecasting models for local revenue. This study has attempted to make a model for the relationship between local taxes and demographic and socioeconomic factors affecting the dynamics of those increases. More specifically, this research firstly delineates the roles and functions of revenue forecasting in local government. It then explores specific techniques such as qualitative, thim-series, and regression analysis. Finally, regression analysis is used to estimate the inhabitant tax in Taegu city. The result of the regression analysis has shown very high R^(093) in estimating the inhabitant tax in Taegu city.